Harlem Globetrotters Renew Partnerships with
Howard Johnson International, America’s Best
Contacts & Eyeglasses, and Spalding
October 19, 2010 08:33 AM Eastern Daylight Time
PHOENIX--(EON: Enhanced Online News)--On the heels of the most successful year in the franchise’s storied
history, the world famous Harlem Globetrotters today announced partnership renewals with global giants Howard
Johnson International, America’s Best Contacts & Eyeglasses, and Spalding.
Those entities join long-time partner Campbell Soup Company–currentlyinthe midst of a three-year renewal with
the Globetrotters–as proud sponsors of the iconic brand entering its 85th year of entertaining fans across the globe.
The Howard Johnson® brand will serve as the “Official Hotel of the Harlem Globetrotters” for an additional
year. The two have also joined together on the hotel chain’s “Double Dribble” complimentary ticket promotion,
which will be promoted in a TV ad campaign that will begin airing on the recently launched HUB Network this
America’s Best Contacts & Eyeglasses inked a second consecutive one-year agreement as the Globetrotters’ official
eyewear retailer. The two companies will spearhead a seven-figure co-branded ad campaign for a third straight year,
focusing on America’s Best’s popular Transitions Lenses.
Spalding has signed a two-year extension of their current agreement that keeps the No. 1 basketball supplier in the
world as the official basketball provider of the Harlem Globetrotters through 2013. Spalding produces the
Globetrotters’ widely known red, white and blue official game ball and is the exclusive supplier of the team’s novelty
basketballs sold at live events and online.
“We are thrilled to continue our extremely rewarding relationships with these well-respected global organizations,”
said Peter LaPointe, the Globetrotters’ senior vice president, partnership & marketing. “This is truly an exciting
time for the Harlem Globetrotters organization as we enter our 85th consecutive tour year.”
The Original Harlem Globetrotters continue a world famous tradition of ball handling wizardry, basketball artistry and
one-of-a-kind family entertainment that continues to thrill fans of all ages. The Globetrotters have showcased their
iconic talents in 120 countries and territories on six continents for hundreds of millions of fans, breaking down cultural
and societal barriers while often providing fans with their first-ever basketball experience, earning induction into the
Naismith Memorial Basketball Hall of Fame. For the latest news and information on the Harlem Globetrotters, visit
Harlem Globetrotters, Phoenix
Brett Meister, VP of Communications
602-258-0000, ext. 104