The annual shopping experience benefiting local wellness programs that

The annual shopping experience benefiting local wellness programs that get breast cancer survivors back in the swing of life! Back in the Swing Retail Therapy 2006 Merchant Information Packet www.backintheswing.org 913-897-7802 BACK IN THE SWING / GREATER KANSAS CITY COMMUNITY FOUNDATION 1055 Broadway Suite 130 Kansas City, MO 64105-1595 www.backintheswing.org 913-897-7802 The annual shopping experience benefiting local wellness programs that get breast cancer survivors Back in the swing of life! Dear Merchant: We are delighted to invite you to participate in the Fourth Annual Kansas City Back in the Swing Retail Therapy Event, October 11-October 15th, 2006. Created in 2003, this premier marketing promotion generates retail sales and serves as a fundraiser for The Breast Cancer Prevention Center and Cancer Action, two local non-profit organizations dedicated to the health and well-being of breast cancer survivors. Participating stores will benefit from over $375,000 of concentrated media exposure for 30 days, including TV, radio, print outdoor and web! Merchant participation has increased from 85 stores located in 3 shopping centers in 2004… to over 550 stores at 19 major shopping centers across the metropolitan area in 2005. Last year, Kansas City’s finest stores, in partnership with Back in the Swing, helped raise over $140,000, resulting in over 5600 Back in the Swing shoppers. This joint effort generated increased retail sales and new customers for participating merchants while raising much needed funds for survivors. Here’s a sampling of the 2005 Back in the Swing stores: Ann Taylor, Ann Taylor Loft, Anthropologie, Aveda, Betsey Johnson, Borders Books, BCBG Max Azria, Crabtree & Evelyn, Dean & Deluca, Discovery Channel Store, Eddie Bauer, Function Junction, Gap, Guess?, Halls ,Hallmark, Harold’s, Harry & David, J.Jill, Jos. A. Bank Clothier, Mark Shale, Nine West, Restoration Hardware, Scandia Down, Starbuck’s, Talbot’s, White House/Black Market, and ZGallerie. The Back in the Swing Retail Therapy Shopping Card formula is simple. Here’s how it works: • A card buyer purchases a Shopping Card for $25.00 from a friend, direct mail or a card-selling store. • Participating merchants offer up to 20% discount to card holders for the identified week. We are fortunate that so many retailers recognize the benefits of participating in this promotion and have requested to be included this year. We hope you will join the long list of Kansas City retailers who are united in an effort to help local breast cancer survivors. This is a wonderful way to be involved in National Breast Cancer Month and to demonstrate your company’s commitment to the local community and women’s health. To reserve your place in the 2006 Back in the Swing Retail Therapy Shopping Directory, please complete the attached Listing Agreement and return by fax or mail by JUNE 1, 2006 to: FAX: 913-897-7802 Back in the Swing Retail Therapy 13211 Beverly Overland Park, KS 66209 For more information about Back in the Swing, please visit our web site at www.backintheswing.org. If you have any questions, please feel free to call or email me. We look forward to welcoming you to the Back in the Swing Family! Sincerely, Ellen Katz - Chairman, Back in the Swing 2006 913-897-7802 ellen@backintheswing.org BACK IN THE SWING / GREATER KANSAS CITY COMMUNITY FOUNDATION 1055 BROADWAY, SUITE 130 KANSAS CITY, MISSOURI 64105-1595 www.backintheswing.org 2006 Participation Benefits: A 30-Day Concentration of Media and Direct Exposure! • • • Over 550 Stores with Point-Of-Purchase Signage, Brochures and In-Store Card Sales. Over 21 Major Shopping Centers all across the Metro Area. Over $375,000 in donated media Including Web, Radio, Television, Outdoor and Print. o o o o o o o o Multiple on-air spots and live radio-remote broadcasts Over 475 shopping center light pole banners Corner “street” banners on 21 shopping centers Over 1,000 retail window display signs Over 10,000 shopping bag stickers Over 200 original 30-second television commercials Outdoor display “Back in the Swing” billboards Web site, BackintheSwing.org, integrated into all media for card purchases, store listings, information and resources • • • • Back in the Swing Direct Mail Campaign targets thousands of previous participants Retail Store Direct Mail Campaigns The “Kick Up Your Heels” Kick-Off Event drawing civic leaders and supporters Over 20 Major editorial features, including: • Television news packages • An eight-page supplement in the Kansas City Star • Feature stories in regional magazines Over a dozen community exhibits, including: • The Plaza Art Fair • Shopping Center Sidewalk Sales • Women’s Health Fairs • Comments from Participating Merchants We are always pleased with the amount of business generated by this event. It’s one of the most successful promotions we’ve had…and it’s for a great cause. – Josh Hodapp, Dean & Deluca Back in the Swing is a tremendous success: the energy is huge and the revenue is fantastic. The event brings us new customers and great traffic. It is hard to tell who is having more fun -- the employees or the customers! –Judy Mills, Restoration Hardware The Talbot’s stores have been pleased to support Back in the Swing for a number of years. Our company has a longstanding tradition of supporting organizations that benefit the community and we are very proud to assist Back in the Swing and its ongoing efforts to support programs for local breast cancer survivors. – Kim Christy,Talbot’s BACK IN THE SWING / GREATER KANSAS CITY COMMUNITY FOUNDATION www.backintheswing.org WHAT IS OUR MISSION? Our name is our mission! Since 2000, thousands of fun-loving, caring Kansas Citians have helped breast cancer survivors and their families get back in the swing of life after treatment for breast cancer by participating in the annual shopping experience, Back in the Swing “Retail Therapy”. WHAT IS BACK IN THE SWING? Back in the Swing is an experiential fundraising event where participants purchase a $25 shopping card worth up to 20% in discounts at over 500 participating merchants in over 25 shopping centers throughout the Kansas City metropolitan area. Back in the Swing Retail Therapy is an experiential fundraising event that: Improves the health and well-being of participants through their three-fold experience of saving money while shopping, making a difference in others’ lives through philanthropy, and learning to appreciate the simple gifts of life; • Contributes to the community’s economic stability by encouraging participants to experience 5 days of shopping at local merchants; • Educates the community through the media about the agencies who can help breast cancer survivors and their families get back in the swing after treatment for breast cancer; • Supports "Back in the Swing" breast cancer survivorship programs, (including ground-breaking research studies on diet/exercise, one-of-a- kind group movement therapy for survivors, exercise programs geared to the needs of breast cancer survivors, massage therapy by trained providers in healing the side-effects of breast cancer, and therapeutic yoga for cancer survivors) through participants’ philanthropic donation of $140,000 (2005) and a goal of $400,000 (2006) • Gives every participant the opportunity to be an integral part of creating Back in the Swing breast cancer survivorship programs she needs for lifelong health and well being. • Back in the Swing Retail Therapy raises money and awareness for breast cancer survivorship education, wellness programs, and research initiatives benefiting those impacted by breast cancer to help them get back in the swing of life after diagnosis and treatment. Just as importantly, those who participate in Back in the Swing events enjoy the simple gifts of life—the joys, friendships, and hope—by participating in a shared activity that makes a healthier today and tomorrow. In giving to others, the giver is also the receiver! Back in the Swing is not only good for the shoppers and the beneficiaries; it also benefits the economic wellbeing of the community as it encourages retail therapy! Our Beneficiaries The beneficiary of Back in the Swing Retail Therapy 2003 and 2004 was Cancer Action, the only independent provider of compassionate, one-on-one supportive care survivorship education; and free direct services, such as nutritional supplements, wigs, and transportation serving the entire Metropolitan Kansas City Area. In 2005, Back in the Swing Retail Therapy supported Cancer Action and The Breast Cancer Prevention Center, offering prevention and risk assessment, along with clinically-based, individual wellness and lifestyle planning, regardless of economic need or geographic location of cancer patients in the Kansas City Metro Area. The two organizations collaborate with every hospital in the Greater Kansas City Metro Area to support the community as a partner in comprehensive care for cancer survivors. Nowhere in Kansas City is the transition from cancer patient to cancer survivor addressed in the form of providing a survivorship care plan in coordination with the medical treatment plan. Back in the Swing funds make it possible for this critical need in services for the health and wellbeing of survivors and their families to be a priority for the healthcare community and survivors themselves. In 2006, Back in the Swing is proud to announce an alliance with The Breast Cancer Prevention Center and the local medical community to create the region’s first Comprehensive Survivorship Center. The Center is a national model for understanding the patient’s point of view during her post-treatment experience, and addressing her physical, psychological, emotional, financial, and spiritual needs. What is the Goal of the Center’s Programs? Get back to work. Get back to play. Get back to well-being. Get comfortably, confidently, and consistently back in the swing of life! BACK IN THE SWING/GREATER KANSAS CITY COMMUNITY FOUNDATION www.backintheswing.org BACK IN THE SWING RETAIL THERAPY 2006 Event Dates October 11-October 15, 2006 Store Name Local Contact Person Complete Street Address Corporate (if applicable) Contact Person Address Title Phone No. ( City ) Store Phone No. ( Title City ) STORE LISTING AGREEMENT Fax No. ( E-mail State Zip ) Fax No. ( State ) E-Mail Zip This Agreement confirms our participation in the Back in the Swing fundraising program. We agree to offer a 20% storewide discount, unless otherwise noted, to all holders of the Retail Therapy Shopping Card which will be sold to the general public. EXCLUSIONS, if any, MUST be noted on this Agreement. The following conditions apply: • • • • The Retail Therapy Shopping Card is non-transferable The Card will be honored Wednesday, October 11 through Sunday, October 15, 2006 We agree to advise all store personnel of this arrangement and agree to encourage attendance at Retail Therapy Shopping Card Training Sessions and to promote the purchase of the Card We acknowledge that all proceeds of the Card will benefit local breast cancer programs supported by Back in the Swing Phone No. for Directory ( Store Name (as you wish it listed in Directory) )_______________________ FIFTEEN WORD description of store merchandise, noting exclusions, if any. To access your 2005 listing, go to www.backintheswing.org ______________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________ Store Location(s) -Camelot Court -Corinth Square -Crown Center -Country Club Plaza Retailers with multiple locations must check each location and provide contact information for each additional location. -Fairway Shops -Hawthorne Plaza -Independence Center -Leavenworth Plaza -Leavenworth Main Street -Legends -Metro North Mall -Oak Park Mall -Prairie Village Shops -SummitWoods Crossing -Town Center Plaza -Ward Parkway - Zona Rosa - Other/Print name of shopping center if not listed _________________________________________ _________________________________________ -Brookside Shopping District -Downtown Lee’s Summit -Downtown Overland Park 2006 Back in the Swing Listing Agreement accepted by: ____________________________/___________ Merchant Signature Title ______ Date YES! We would like to sell Retail Therapy Shopping Cards in our store. • • • • Management and Sale personnel agree to attend a Key Store Training Session at our center and promise to promote purchase of the Card. We agree to make the Card available for sale for purchase in our store from October 1 through October 15, 2006. We agree to be responsible for validated Cards and funds received from card sales until collected by Back in the Swing. All cash and checks from card sales, unsold cards and directories will be picked up by Back in the Swing before November 1, 2006 Shopping Card Sales Agreement : ____________________________________/_____________- _______ Merchant Signature Title Date DEADLINE: MUST BE RETURNED BY JUNE 1, 2006 To meet print deadlines and ensure accurate store listings, all agreements must be received by the June 1 deadline. Agreements received after the June 1deadline are not guaranteed inclusion in the printed Store Directory. FAX to: 913-897-7802 Mail to: Back in the Swing 13211 Beverly Overland Park, KS 66209 Questions! Please contact Ellen Katz 913-897-7802 ellen@backintheswing.org www.backintheswing.org