IP Multimedia Subsystem
A Key Enabler for Convergence
Muscat, May 25th 2006
Jean-Luc Scherer Technical Manager, Sales Support MEA
Convergence of business models
Example: US “Battleground”
Brand-name etc…
• Communication Revenues • Advertising Revenues
• Content Distribution Revenues
• E-commerce/ Financial Revenues • Gaming, Gambling
etc… Flat-Fee VoIP
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etc…
IMS – A key enabler fro Convergence 2006-05-23
Operator Business Model
Walled garden
content & applications “proprietary” service layer (SL) transport backbone
Channel provider
own & 3rd party content & applications Open Controlled SL transport backbone
Bit-Pipe
3rd party content & applications
3rd party “SL”
transport backbone
Operator Business area
Residential
Enterprise
Mobile
You Need to increase ARPU while controlling OPEX
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IMS - A Standards view
Content Providers
AS
Multimedia Telephony
AS
Presence
Service Layer AS AS
GLMS PoC
AS
Messaging
AS
WeShare
Application Providers
TeS
IMS
Cable
IP Backbone
RAN
Wireline access
BBA
WLAN
WiMAX
Access Layer
2/3G/ Evolved 3G
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IMS – A key enabler fro Convergence
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Richer Communications enabled by IMS
Start from the Address Book with presence
Select how to communicate
Add participants
Add media
Creating a new consumer experience
Source: Mikael E Björling, ConsumerLab
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Richer Media Enabled by IMS
Example: IMS IPTV Evolution – It is now just about TV!
Interactive
Personal
Communication
Any Device
• Freedom – when, where and what • Personal – content, ads, pay,... • Control – access and spending • Easy to use ...
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lean.luc.Scherer@ericsson.com
Conclusions
Convergence is happening today
IMS is THE common standard Fixed, Mobile and Cable Networks which will allow interoperability and global reach It allows faster service development and reduces overall OPEX for the operator It offers richer P2P communications and can be used to interact, personalize and share content It supports and develops the operator business model
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IMS – A key enabler fro Convergence
2006-05-23
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IMS – A key enabler fro Convergence
2006-05-23
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IMS – A key enabler fro Convergence
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