Adam Hoeksema Making Shopping Company Overview Mission Statement: Provide a safe, fun, and efficient shopping experience. Children’s Paradise provides drop in child care at large high end malls. Who will use Children’s Paradise? Castleton Square Mall Market 12 million annual visitors 800,000 people in trade area 15th wealthiest county in the Our target customer country base is wealthy, 18th fastest growing county in urban, single child the country families, with a stay Chinese Mall Market Small family size (3.2 avg.) at home parent. 6 of 10 world’s largest malls Buying power 140 million (currently) 250 million (2010) 320 million (2015) Why use Children’s Paradise? Problem Solution 21% of Americans say A safe, fun drop in child they go to a shopping care facility right in the center at least once a mall. week. Child no longer upset to In this high speed go shopping, rather society when can you asks to go shopping at find time to get away mall with Children’s from the kids to go Paradise. shopping? Parent shops quickly, Who wants to drag their efficiently, and head kids along with them for ache free. hours as they shop? Who is our Competition? Direct Competition Indirect Competition Kids Quest Other drop in day cares Drop in Child Care at Full time Day cares Malls and Casinos 20 casino locations 1 mall location Mall of America What are their problems? Expense of equipment Mall of America -one time customers What Makes Us Special? We bring the child care to you. Check up booths or check in via cell phones. Pagers given to parents with corresponding barcodes that match their children’s wristband barcode. Online application form for parent to bring to first visit to expedite initial visit check in. How are we going to make money? Price of regular care Price of party rentals $8 dollars per hour for $10 dollars per person 7-12 year olds. attending the party. $7 dollars per hour for Unlimited games and 3-6 year olds. rental space come with Unlimited games once price. you pay the flat price per hour. Will we make a profit? Financial Assumptions Assume average rate of $7.50 per hour per child. Assume average of 40 children per operating hour. Assume two parties per night for 350 nights per year. Assume an average of 20 people per party. Assume a rate of $10 per person for parties. What will the management team look like? Someone with experience in a child care management position. Before Opening Day $50,000/year Head of operations for second location. Must have a four year degree in business management or accounting and 5 years of experience in business. Month 18 $50,000/year There will be a need for a member of management to concentrate on getting a Children’s Paradise established in China. Must have 5 years experience in international business. Month 24 60,000/year Why invest with Children’s Paradise? We need an initial investment of $200,000 20% to 30% annual return rate payback period of 4 years Children’s Paradise An investor’s paradise? -A base hit company with homerun potential.