Year 10 Textile Technology Term 2 Assessment Task – Textile Art and Advertising Name: ……………………………………… Date Due:………………………………….. Teacher’s Name:………………………… Outcomes to be assessed: 5.3.1 Analyses the influence of historical, cultural and contemporary perspectives on textile design, construction and use. 5.3.2 Evaluates the impact of textiles production and use of the individual consumer and society. 5.6.1 Selects and applies management strategies when developing design solutions. Rationale: It is important to have knowledge of how designs of textile design have changed through history, and why the change has occurred. Every cultural have their different ways of designing; due to religion, beliefs, and what knowledge has been passed down in regards to dress, and the design of art. Due to technological advances, the designs have changed; the way the design is created has met the needs of society, allowing for the design to meet the standards of peoples needs. The design has to meet the needs of the consumers. What consumer is this design for? How will the design be marketed to gain the attention of the end user? When designing the product, the designer must consider the gender of the intended consumer and their age. And, most importantly, if the product is affordable for the intended consumer. Advertising designs is important as it is allowing for different target markets to view the products of designers. There are a number of ways for the designers to advertise their products, such as the Internet, magazines and television. As most consumers watch television, designers spend 1000’s of dollars to advertise their products. The advertising team of designer’s research of the best ways to gain the consumers attention, the students will be researching ways in which the best way to advertise their own designs. The students will be researching of how throughout history, how the designs have changed to meet the needs of the consumers. Each culture, religion and background the needs of the consumers are meet differently, the students will be looking at how these designs have changed for modern day times. When designers are advertising their designs to the public the designs need to be aware of the target market and how it is important when the designers are producing the advertisements that the consumers do not offend certain people. The designers must research of the best way to communicate designs to the public, and how to produce advertisement to draw the consumers attention to their products. The students will be acting as designer to produce an advertisement for a suitable target market, the students will be researching different advertisements for different target markets, and how these designers draw the consumers attention designer products. Rubric: Students will be assessed on their ability to: Able to show their ability to research and communicate the way changes of design are due to the world around them, and how the world has influenced the changes. To be able to identify how advertisements draw attention to consumer, and able to break down the advertisement to show whom the product is aimed at. To use ICT to communicate their knowledge of advertisements, and create their own from what they have learnt. Task Part A – 10 marks Today’s designers have to consider perspectives when it comes it designing their products. Designers have to consider if what they are producing will fit the criteria of different cultures, and how the modern textiles can help in designing the products. Chose one of the following categories and read the case study: Historical Perspectives. Cultural Perspectives. Contemporary Perspectives. After reading the case study, the students will write a 750-word essay on the following question: "How did your Perspective (historical, cultural or contemporary) change the industry of textile design? How did this have a impact on society today?" Students should consider: What message is the case study trying to show Does the perspective you chose have an impact of you personally How did your perspective impact of what your family How did the materials change throughout time How did the consumer adjust to change What was the biggest change in your perspective Resources: A history of Textile Art. Geijer, Agnes. London : Pasold Research Fund History of the Indian cotton textile industry. Kulkarni, V. B. Bombay : Millowners' Association, 1979 Marimekko : fabrics, fashion, architecture. Marianne Aav. New Haven : Published for The Bard Graduate Center for Studies in the Decorative Arts, Design, and Culture, New York, by Yale University Press, 2003 Visions. Rob Watson. Carlton, Vic. : Curriculum Corporation, c1995 Henry Moore textiles. Moore, Henry. Aldershot [England] : Lund Humphries, 2008 Part B – 15 marks Students must conduct a survey on the youtube clips. Students will choose 3 out of the 5-youtube clips. Students must copy the following table onto a word document and, while viewing the youtube clips, the students will fill it out. Product advertised Image portrayed Target Market Technique used After filling out the table, analyse your results by answering the following questions: What is your overall impression of the media’s influence on gaining the attention of the consumer? What is your opinion of the images and the lifestyle that is portrayed in the advertisements? What techniques did you believe were best to advertise the product? What changes could be made when advertising the product? Part C 15 marks Advertising has a major impact on how designer’s show off their work, and draw the consumer’s attention to their products. There a number of ways in which designers can advertise, through television, magazines and the Internet. You are the designer it is up to you to show off your work, as the designer you decided to create an advertisement for television. As the designer you must consider: Who is the target market What perspective is the items (historical, cultural or contemporary) How are you gain to grab the attention of viewers (marketing strategies) In the advertisement you must: Name the company/designer A slogan promoting the textile art Pictures of variety of designs Student must click on the link and download Premiere Elements, you use only the trail version of Premiere Elements: http://www.adobe.com/products/premiereel/ When displaying the advertisement, students must create an account on Glogster, and upload their movie. www.edu.glogster.com Students can choose pictures from a variety of sources, books, google images, or create their own designs. Click on the link on Part C on the website to view the steps to produce the advertisement.
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