Marketing Seminars on a Tight Budget by primusboy


									Marketing Seminars on a Tight Budget
It can be difficult to build a successful seminar marketing campaign when
funds are limited. Take, for example, a recent email I received from one
of my newsletter subscribers. The crux of the seminar promoter's dilemma
was summed up in one sentence:
"I have stretched myself too far, and now face reality of bills to pay
without sufficient funds to market the seminar that is to be my source of
Ouch! That hurts. And even if you've never found yourself in this exact
position, you can still understand the desire to maximize your
registrations while minimizing your expenses, right?
When I was going through the Guerrilla Marketing Coach certification
program, the rule I learned is that when marketing, you need to invest
your time, your money and your creativity. At least two of the
ingredients are needed for a successful marketing campaign.
So ... if you don't have a lot of money to spend, you plan on investing
more of your time and creativity to make your marketing work.
Here are a few ideas to consider:
1. Focus on your very best prospects and spend your resources pursuing
2. Don't be afraid to get a little zany to make your marketing pieces
stand out. Lumpy mail is a great way to do this.
3. Use promotional tools that last a long time and are cheap. For most
seminar promoters, this means creating an effective web site to sell
seminar seats.
4. Leverage relationships with past and current clients, colleagues, etc.
Get them to help promote your event to their list in exchange for a share
of revenue.
5. Offer your seminar in a teleseminar or webinar format. Virtual events
can be easier to fill because (1) attendees don't have to travel and (2)
typically, the events are recorded, so attendees have the option of
listening to your material when it's most convenient to them.
6. Pick up the phone and call people. I'm not a fan of outbound
telemarketing. But when money is tight, picking up the phone and fine-
tuning your sales skills can be a smart investment of your time.
7. Secure one or more sponsors. Find organizations that want to be in
front of your attendees, then offer to get their company name in front of
attendees in exchange for a fee to cover all or part of your event costs.
There are many ways you can have an effective seminar campaign, even
without loads of cash to back it up.
Jenny Hamby is a Certified Guerrilla Marketer and direct-response
copywriter who helps speakers, coaches and consultants fill seminar seats
and make more money from their own seminars and workshops. Her on- and
offline direct marketing campaigns have netted response rates as high as
84 percent -- on budgets as small as $125.
For more free seminar marketing secrets, visit

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