Website Assessment Criteria - Search Engine Ranking
One of the major factors in website assessment criteria is the role of
search engine ranking of your site compared to your competitors'. While
reviewing a website, higher search engine ranking for a webpage's keyword
is the important factor that brings a lot of traffic to that web site.
This website assessment criteria is one of the first elements you have to
find out when reviewing a website. It'll show the way to you for further
What's the Search Engine Ranking of Your Website?
Suppose you're searching a word or phrase in a search engine. When the
Search Engine Result Page (SERP) appears, you'll see 10 results in each
page. They're the web sites that have ranked highest for the searched
term you've typed. This is the general method for discovering the search
engine ranking of web sites for the searched term.
These days when we talk about the search engine ranking of a website in
search engines, usually Google is in our minds. As the major part of
searching in most of the countries is done through Google, this search
engine plays a vital role in bringing success to you. Of course, you have
to see if this is the case with your e-business or not.
Google Page Rank (PR) System
To learn about the page rank of a website in Google, the easiest way is
to download and install the Google Toolbar on your web browser. As soon
as you enter a website's URL, the Google ranking indicator shows its PR
on a 0-10 scale. It won't count that much in reviewing a website based on
our website assessment criteria list.
Let's not be too overwhelmed by Google PR system for our Internet
business. What matters the most is to rank high at SERPs for the key
phrases we've selected. Having 100 targeted visitors per day and lower
Google PR is much better than having 1000 visitors per day who visit our
sites for various other reasons.
Search Engine Ranking Based on Keywords
You compete with other websites over certain keywords or key phrases. The
website that appears higher in SERPs enjoys higher ranks (visibility) for
them. Obviously, higher ranking leads to more influx of targeted visitors
to your site.
High visibility is a factor every website owner likes to achieve. The
important question is where you'd like to have such visibility? In which
search engines? For which keywords?
No wonder why there's so much effort and competition on achieving a
position on the first (two) page of SERPs. Your entire attempt is toward
gaining more targeted traffic. Such traffic brings the kind of visitors
you're looking for â€" they should be easily made into customers if your
content is created properly. If you're on the third or forth page of the
SERPs, there'll hardly be any chance to be found.
In summary, you should select your keywords or key phrases very carefully
and put a lot of efforts gaining higher search engine ranking for them.
This website assessment criteria helps you realize where you stand
compared to your competitors. Knowing this, you should find ways to
Website Assessment should be performed mainly based on the competition
you have with your fellow websites over certain keywords or key phrases.
You'll have to use a set of relevant keywords on the your webpages and
optimize them for those keywords.
Every website is focused on its niche market. It's likely that your
competitor doesn't concentrate exactly on the same niche market that you
are. Despite this, when it occupies a higher search engine ranking for
your keywords, it'll be considered competition.
Every optimized website has targeted certain keywords through
optimization process. Since search engine ranking, as one of the website
assessment criteria, works based on the keywords you use, you're
seriously in need of a well-managed Keyword Discovery OR KeyPhrase
It's not recommended to select the keywords that receive lots of
competition and searches, because it will put you in a difficult
position. It's usually recommended to begin with the key phrases more
specific to your niche. Although less people search for those phrases,
they'll be the same people you're looking for. Here, less traffic is
better than larger number of visitors who won't take any action at your
Taking Actions for Higher Search Engine Ranking
After you've realized how tough or easy the competition is over your
choice key phrases, you'll need to take the following steps:
* Create new content on your site centered around the newly-selected key
* Optimize the new pages for your key phrases ,
* Submit those new pages to the major search engines, and
* Try to gain inbound link to them from other websites using various
The last but not the least, the process of reviewing a website should be
an ongoing effort performed alongside with the above measures to see how
your progress is. It takes time and patience, but you'll see the result
if you pay due attention to search engine ranking as one of the most
important website assessment criteria.
Rahman Mehraby is mainly focused on Website Assessment as an initial step
before taking any SEO Packages. He writes articles to help webmasters
gain higher organic search engine placement. Visit his website at: