Strong_Directories by MarijanStefanovic

VIEWS: 6 PAGES: 2

									Title:
Strong Directories

Word Count:
504

Summary:
Regardless of the type of site you have, whether it is purely
informational or a full blown e-commerce site, it is always worth
budgeting for subscription fees to the strong directories. The site s
where you have to pay a fee to be able to list them have that fee for a
reason; they are widely used, and often have an in -house marketing team
working full time to manage the site. This means they can filter any spam
out, and can take the time to review each site that wants to be l...


Keywords:
directories


Article Body:
Regardless of the type of site you have, whether it is purely
informational or a full blown e-commerce site, it is always worth
budgeting for subscription fees to the strong directories. The sites
where you have to pay a fee to be able to list them have that fee for a
reason; they are widely used, and often have an in -house marketing team
working full time to manage the site. This means they can filter any spam
out, and can take the time to review each site that wants to be listed to
filter out the poor quality ones, and ensure their site only lists
credible, desirable sites. Also, your site will be reviewed as to its
suitability and accepted into the directory listings quicker than with
non subscription sites, as they will often have large backlogs of sites
waiting for approval. As a result, they run the risk of becoming a link
farm – something search engines such as Google pay no attention to, and
are, in actual fact, illegal. Possibly the biggest advantage when using a
paid directory is that they attract the heaviest traffic – they
themselves spend money on ensuring they are high up in the search engine
rankings, and are popular sites to visit themselves. This is then
transferred to the sites they are listing, as customers are more likely
to trust their content.

By working through the top 100 or so directories and subscribing to each
one can set you back around a couple of thousands pounds, but you mustn’t
forget that this is a one off cost, that will ensure your listing among
the top sites for life. The security and guarantee of traffic these sites
have makes them a good option to take when looking at ways to promote
your business online.

As we already know, having a high number of back links featured on other
sites is the bets way to ensure search engines are aware of your site and
to boost your site up in the rankings. Therefore registering with a site
such Stongestlinks.com is a sensible way to manage your links, and to
ensure all the links you have are relevant. Browsers and visitors to
sites get very frustrated if the links they click on do not direct them
to where they expected it to, so it is important to make sure you only
have back links on sites relevant to your area of business.

Probably the most important thing to remember when budgeting for online
marketing is that not all of the money should be spent in one area, such
as article directories subscription fees, but should be spread out to
achieve an even cover – writing and submitting articles, pay per click
advertising, search engine optimization on the actual site by experienced
web designers, etc. These should all be included in the marketing mix,
because not all search engines use the same methods when ranki ng pages,
and above all the internet is still a relatively new world, and trends
are liable to change.

								
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