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Optimization_For_The_Yahoo_Search_Engine

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					Title:
Optimization For The Yahoo Search Engine

Word Count:
677

Summary:
Most companies today take advantage of the internet as a major marketing
and information dissemination tool. To maximize the use of the internet,
companies rely on search engine optimization (SEO) to ensure that their
websites and web pages muster enough traffic. Although search engine
optimization aims to have websites at the top of almost all search engine
result pages (SERPs), it’s quite common to see search engine optimization
focusing on major search engines like Googl...


Keywords:
seo, search engine optimisation, search engine optimization, seo tips,
seo advice


Article Body:
Most companies today take advantage of the internet as a major marketing
and information dissemination tool. To maximize the use of the internet,
companies rely on search engine optimization (SEO) to ensure that their
websites and web pages muster enough traffic. Although search engine
optimization aims to have websites at the top of a lmost all search engine
result pages (SERPs), it’s quite common to see search engine optimization
focusing on major search engines like Google, MSN and Yahoo.

--- Giant Search Engines Targeting ---

It is hard to do search engine optimization resulting to a good ranking
in almost all search engines since every search engine relies on
different basis and categories on ranking sites. In other words,
different search engines make use of different algorithms to determine
every site’s importance. Criteria that search engines set for result
ranking vary from search engine to search engine. As a result most SEO
service providers opt to maximize sites for search engines that can
provide the most ideal volume of traffic.

--- Google-centric SEO is Short-Sighted SEO ---

Most SEO’s would basically focus their efforts to maximize websites
relative to Google because it is the most commonly used search engine.
But if you take a closer look into the matter, you will conclude that
disregarding the searches done through Yahoo could mean a considerable
amount of lost traffic. Although Yahoo does not process as much searches
as Google, it still consists a good fraction of the searches done on the
internet.

--- Balancing Google and Yahoo SEO ---
Both Yahoo and Google depend on keyword density to rank a website. The
only difference is that to optimize your site with the Yahoo search
engine, a higher keyword frequency is required. Keyword density is more
important a factor for Yahoo than it is for Google; although you don’t
need to use the same word or group of words to attain the ideal keyword
density. Yahoo will consider synonyms and other word variants that are
of the same or related meaning to the given keyword to make up the
keyword density calculation. Even the plural from of the keyword is
still counted when considering keyword density.

Taking the keyword factor into consideration, though, Google and Yahoo
possess a very different approach in keyword density. Since Yahoo is
very much keyword-based, you may fear that stuffing your site with too
many keywords would endanger your site ranking with Google. However,
this is not really the case.

It is true that Google may turn its back on your site because of
overwhelming keyword count. But as stated above, your site does not need
to contain the same keyword form to attain the keyword density for Yahoo.
Taking advantage of the fact that Yahoo counts synonyms, plural forms and
variants in assessing keyword density, your site could justify both
Yahoo’s and Google’s keyword requirement.

--- Yahoo SEO Special ---

Content is very important to attain a good ranking with the Yahoo search
engine. This refers to both quantity and quality of your site’s
contents. Be mindful of relevance of your site’s contents to a given
keyword and at the same time make sure that your site is full of it.
Adding relevant contents from time to time would also be a good strategy
to take the top spots with the Yahoo search engine results pages.

Aside from content, format should not be taken for granted if you want to
have Yahoo on your side. Unlike Google’s web spiders, Yahoo’s bot
doesn’t dig deeper into your sites pages to index them. It is therefore
very necessary for you to create a very good site map to guide this very
lazy animal!

And lastly, even though Yahoo is very much into your site’s content when
it comes to ranking in the SERPs, don't forget that inbound links are
still very important. Aside from making sure that your site does well
with Google when it comes to links, Yahoo will also need the help it gets
from inbound links to index your pages.

				
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