How To Dominate Local Search Terms For Your Small Business
If you own a small business, be it a product based business or a service
based business, odds are you are on a shoe-string budget. One of the last
things that you can blow money on is ineffective advertising. Well fret
not, my friend, because there is a form of advertising that is extremely
effective as well as extremely cost effective. It just takes a little
know-how and a little consistent effort. If you are a business owner or
are thinking of starting a business, then this is an avenue that I highly
advise you to use and it is referred to as "local search".
The term "local search" is referring to the search results in search
engines based around keywords that describe your business and
geographical area combined.
No doubt you are familiar with search engines such as Google, YAHOO and
Bing. You probably use them all of the time and never think about others
finding you or your business and the services you offer using this
avenue, but believe it or not, there are people searching for your
services as you read this article that do not know you exist. Welcome to
the world of Search Engine Marketing (SEM). How does this work? Imagine
for a moment that you have a small local start-up business focused on
computer repair. If you go to Google and type in the search term
"computer repair + your city name", your website, if you have one, should
appear on the first page. If it does not, you are leaving money on the
table, literally. How can you fix this? Simple. Focus on local search.
Focusing on local search can be done two ways. The first way is to launch
a small website that will act as your landing page. Ideally, the domain
name should include your keyword and location, such as your state or
preferably the name of your city. GoDaddy is a good place to pick up a
domain name for about ten dollars. Once you have the domain name head
over to HostGator and purchase some hosting. Hosting can be purchased for
as little as five to ten dollars per month. This is money well spent.
Once you have a domain name and hosting, log on to your hosting account
and upload a landing page that will act as your online business card
introducing your business and talking about the products or services that
It is important to note that your keywords and your location name should
appear in the page copy in several places. As mentioned before, you want
them to be in your domain name. In addition to your domain name, you will
also want them to appear in your home-page title, your meta tags and you
page copy. These are the basics of what is referred to as on-page search
engine optimization (SEO). Once this is accomplished, you can move into
the next phase, article marketing.
Article marketing accomplishes two things. First, it brings traffic to
your website because article directories allow links pointing to your
website in the resource box. The second advantage is that the links
pointing to your website have SEO value, meaning that search engines
count links from articles pointing to your website as votes of relevancy.
This will help you move up in the search rankings. Ideally, the anchor
text for the links pointing to your website in your resource box will
also contain your keyword and location.
Last, but not least, your want to make sure that you submit the URL of
your website to the local listings section of the major search engines
such as Google Maps. This is a must.
As mentioned close to the beginning of this article there are two ways to
market yourself via geographically oriented search. The second way is to
fore-go the launching of your own website and skip directly to the
article marketing. Simply write articles that contain your keyword and
location in the title and article copy and submit them to article
directories. In the resource box, instead of placing links to your
website, you would simply put a short description of your business and
its products or services and your contact information. This method of
marketing is also effective, but does not have as much potential as the
first method which includes your own website.
Follow these steps and you will dominate localized search results for you
product or service. Why would anyone not do this? There are only two
reasons. Either they do not know how or they do not know that they
should. Since you have read this article, you are not one of those
people. You are informed. Now go dominate your local listings.