internet marketing online advertising

Document Sample
internet marketing online advertising Powered By Docstoc
					How to Make your Online Advertising Business Produce Money on Internet
Marketing


The success or failure of your Internet marketing business depends
largely on the Internet users. If they are interested on the products and
services that you are offering for sale, definitely you can expect
hundreds to thousands of dollars in revenues from your online business.
On the other hand, if they are just too lazy to hear what you want to say
and what you are offering, better shut down your personal computer unit
and find some other ways of earning money.

As an Internet marketer, you do not want the second scenario to happen to
your Internet marketing career. To be the “exception to the rule”, you
must attract more web visitors to your site and turn them into long-term
clients and build a loyal clientele base. Once you have satisfied such
requirements, expect that there is something in return—positive returns,
to be specific.

How will you say to Internet users that you need them to keep your online
business alive? In fact, you need not to tell them straight to the point
that you badly need them. All you need is a clever mind and some online
advertising to get them without making them realize that you badly need
them.

There are various online advertising methods on the Internet and each
method has their product that works better on specific industries. There
are huge numbers of individuals and companies operating online who wants
to advertise what they have to offer, and there are also huge numbers of
individuals and companies on the Internet who are willing to provide some
advertising spaces. However, considering that the online advertising
market is quite large, it will be inefficient for the advertisers as well
as the providers of these online advertising spaces to individually meet
and talk about the terms of conditions of advertising.

The individual or company who wish to advertise will certainly contact an
online-based advertising company that are willing to provide the space
that the advertiser needs as well as distribute their advertisements to
different venues on the Internet at the same time.

The more benefits are now towards the online advertising firm. And you
are considering an online advertising business.

But before you go, there are several things you need to consider first.

Start to gather a collection of websites or online companies that are
willing to place advertisements on their sites. Select sites that are
getting high web traffic every month. Once you have gathered advertising
site venues, you may now start soliciting advertising clients. These
advertisers will pay a certain amount of money that will commensurate
with the exposure of their products or services on your advertising site
venues. For instance, if you have contracted with 20 websites that are
receiving an average of 200,000 web visitors every month, you can sell as
much as 2,000,000 advertising exposures every month on each advertiser.
In case that you have negotiated around 20 advertising venues on each
website, you can sell an equivalent of 20 advertising clients with
2,000,000 advertising exposures every month. If an advertiser only pays
for 1,000,000 advertising exposures, you can still sell the remaining
1,000,000 advertising exposures for a total of 11 advertising clients.

Now, what are the types of online advertising that you can offer? Here
are some of the offerings that you can sell to individuals or companies
who wish to advertise their products or services on the Internet.

•     Banner ads- these ads are typically pictorial ads that are commonly
viewed on high-traffic sites and includes a hyperlink back to the
advertiser’s own site. These are priced according to the number of ads
shown. For instance, banner ads can be sold in lots of 250,000
impressions each.
•     Sponsorship ads- these ads are commonly larger than banner ads,
which sometimes contain considerable amount of text. These are typically
placed on high-traffic areas such as ezines or online newsletters. It is
priced according to the number of readers of the newsletter or
publication in which the ad is placed.
•     Pay per click (PPC) ads- these ads are priced according to the
number of clicks generated through site visitors, These are commonly text
ads, though there are PPC ads that are pictorial-based.

Starting your own online advertising business is another opportunity of
earning more money on the Internet marketing industry.