Accurately list your basic business information
If you already have a business listing and want to tweak it, or if you haven’t yet claimed your business
listing, sign in or visit Google Places here. The “Company/Organization” field will also serve as your
business listing title, so you’ll want to enter in the exact name of your business. For example, for a business
called “Fly Fishing Frankie’s Ltd.” the following would be its correct business and contact details:
Company/Organization: Fly Fishing Frankie’s Ltd.
Street Address: 88 Fish Road
City/Town and Postal Code: Fishtown, CA 90210
Main Phone: (555) 555-5555
A clean, easy-to-read title
The title of your business listing should reflect the exact name of your company or organization as it’s used
in the real world. While it’s acceptable to leave off company extensions like Ltd, GmbH or Inc, since those
identifiers aren’t helpful to users, be sure to avoid adding any descriptions that aren’t part of the official
business name or making any modifications to the official name. Your business listing title must match the
business name you use in the real world (e.g. on signage, letterheads or business cards) in order to comply
with our Google Places quality guidelines. Listings that are in violation of these guidelines may be
suspended and won’t appear in Google search results.
Here are some additional reminders about business titles based on some of the offending listings we see
and have to suspend. We also let you know how and where to include specific information you want to
provide potential customers, while complying with our quality guidelines.
l Descriptors and keywords — The following are common examples of modified business titles.
These are instances in which either descriptive phrases are used in lieu of the correct business name,
or additional keywords and phrases have been added to the business name. These examples are not
in accordance with our quality guidelines:
¡ [Example title violation] Professional fishing travels
¡ [Example title violation] Fly Fishing Frankie’s Ltd. - fishing, cutter travels, eating crabs
¡ [Example title violation] Fly Fishing Frankie’s Ltd. entertaining cutter travels
Note: While the “Company/Organization” field may only contain the name of your business, if you’d
like to provide more information about your business’s classification or industry, you can do this by
selecting the appropriate categories. You can also provide a more detailed description of your
business - such as what you do and the the services you provide - in the “Description” field or on
your company website.
l Location names — Unless the official name of your business includes the name of your city, town
or other geographic indicator, adding superfluous location terms to the business title violates our
¡ [Example title violation] Fly Fishing Frankie’s Ltd. Fishtown
¡ [Example title violation] Fly Fishing Frankie’s Ltd. in Market Place Shopping Mall
Note: To indicate the location of your business, please use the appropriate fields marked “Street
Address,” “City/Town” and “Postal Code.” Adding location-specific information in the title of your
listing is not necessary since our system automatically uses your address details to determine the
search queries for which your listings would be geographically relevant. If you’re concerned that
your business is difficult to find or part of a shopping mall or complex, you can provide users with
further guidance about where to find you by adding that information in the “Description” field.
l Phone numbers and websites — Phone numbers and website URLs should not appear in your
business title. These details should only be entered into their respective fields in your Google Places
listing. The following examples of titles violate our quality guidelines:
¡ [Example title violation] Fly Fishing Frankie’s Ltd. (555) 555-5555
¡ [Example title violation] Fly Fishing Frankie’s Ltd. www.example_for_fishingfreddys.com
l Capitalization and Punctuation — Some users may be tempted to use special characters or
excessive capitalization in the business title to draw attention to their listing. However, this practice is
not compliant with our quality guidelines:
¡ [Example title violation] FLY FISHING FRANKIE’S LTD.
¡ [Example title violation] **!!**Fly Fishing Frankie’s Ltd.**!!**
Note: In order to ensure that the Google Places business listing results are useful and easy to read,
please refrain from using visual gimmicks. Business titles, as well as addresses, should always use
standard capitalization and punctuation.
The above examples may not cover all cases of business title violations, but we hope we were able to
highlight some of the common mistakes we’ve seen. By avoiding these errors when setting up your
business listing title, as well as reading through the rest of our Google Places quality guidelines, you should
be in good shape to create an optimal and compliant listing.
If you realize that your existing listing is not compliant with our quality guidelines, we encourage you to sign
in to your Google Places account to make the required changes and avoid getting temporarily suspended
for violating the guidelines.
We hope you find this information helpful, and if you have further questions about business listing titles, visit
our Google Places help forum.
Posted by Claudia Pfalzer, Local Search Quality