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FILE 3 - 930_FROM CLICKS TO CLOSING_Diane

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FILE 3 - 930_FROM CLICKS TO CLOSING_Diane Powered By Docstoc
					  From Clicks to Closings:
    Turning Your Online Marketing Strategy into a Lead Machine




Presented by:
Lesley Lambert, Park Square Realty
Diane Guercio, Towne & Country, Realtors


October 13, 2010, Agent Reboot Boston                    124 N Main St., Leominster MA
1. What is your goal?

      Think like a client, not an agent

      “Don’t hunt the hunters”

      Use social media/online media as another avenue for
    expanding your farm

      How will you connect with the people that you like to work
    with?
2. Brand Building

      Blog/website

      Facebook business page

      Twitter as newsfeed AND personal
    connections

      Animoto for video -> upload from Animoto to
    your YouTube Channel
3. From Listing to Leads:
      You want to be all over the first page in a Google search for
    your property address

      Get your listing on YouTube, tagged with the property address

      Flyer – Postlets, Realbird, vFlyer. Each has a free option.

      Craigslist for the Google juice

      Facebook page – get a business page!

     All roads should lead to your blog/site. Wordpress? Check out
    the RealShoutSearch free plug-in
    Take how you are different

into your listing presentation. Create a
  Powerpoint for listing presentations



How do you set yourself apart?
      Be Memorable…
and make sure that they can find you
Our four favorites

•  My WordPress blog

•  Animoto (animoto.com)

•  RealBird (realbird.com)

•  Facebook Pages
                                Tools
Lesley’s 3 Favorites:                 Diane’s 3 Favorites

QR Codes – make on Goog.gl or         Vyoo.it
  http://qrcode.kaywa.com/
                                      Online card: rlty.me.
Realbird Maps: Realbird.com              Businesscard2.com

Tubepress – Wordpress plug-in         Issuu.com to upload and embed
                                         documents



      Bonus: Dropbox.com online storage for listing photos, documents
                          Contact us
Lesley Lambert                          Diane Guercio
•    westernmahomes.net                 •    http://dianeguercio.com
•    http://card.ly/lesleylambert       •    http://rlty.me/diane
•    realestate.lesleylambert@gmail.com •    diane@RealtyMan.com




                            or Google us

				
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posted:10/14/2010
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