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					                                 Published in PM World Today - May 2007 (Vol. IX, Issue V)



                                   REGIONAL REPORT – PORTUGAL




           The Impact of Project Management on Business
               Performance in the Portuguese Market

                                            By Alexandre Rodrigues

   Project Management is nowadays a competitive advantage that no organization can
   spare, being recognised as the main factor influencing productivity in an increasingly
   global economy. But why is this emergent management discipline so important to
   countries like Portugal?

   The answer is simple: modern business models are based on the on-going
   implementation and management of change. The Portuguese economy is composed
   by a small set of large economic groups, some of which of international origin, and by a
   large number of small-medium enterprises (SMEs), to whom it is mandatory – more
   than ever before – that they respond effectively to the challenges of change.

   Whilst the globalization of the international market brings competitors closer together,
   the growing and continued technology innovation delivers the potential for them to
   continuously improve their products and services, as well as the efficiency of their
   production structures. One can immediately identify the two main types of projects that
   our organizations are compelled to execute on an on-going basis: (1) projects aimed at
   developing and deploying new and more competitive products and services, better
   adapted to the specific demands of customers in our market, and (2) the continuous
   improvement of the working processes, in particular cost reduction, shorter time-to-
   market response periods, and higher quality levels; in other words: the so acclaimed
   need for higher productivity of Portugal within the European Union.

   Projects are therefore our preferential vehicle to implement and manage change
   through these two main lines of action: growing competitiveness in the range of offer,
   and productivity improvement. Faced with this inevitable reality, most organization
   around the globe, and in particular in the Portuguese market, spend over half of their
   annual budget in the execution of projects (both internal and Client driven). The
   success of projects is therefore essential and therefore the Project Management
   discipline takes on a crucial role in the performance of the business models of our
   companies, in particular for the SMEs.

   Although this reality might look more evident in the private sector, it is equally a
   growing challenge for the government sector in Portugal: severe cost reduction with
   government expenditure in public services and the growing need to face the citizen as



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                                                                                                          Page 1
                                 Published in PM World Today - May 2007 (Vol. IX, Issue V)



   a “Client”, as the basis for improving the quality of the services delivered, poses the
   challenge to the public sector to run their organizational activities by projects.

   Successful projects depend primarily on the Project Management competency, much
   more than on the product-related or technological competencies. Whereas the latter
   are a requirement to be present in a certain business, Project Management offers the
   necessary competitive advantage for faster growth and prosperity. Developing
   competency, processes and maturity in Project Management is therefore a major
   priority for successful organizations. In Portugal, over the last five years companies
   have been increasingly recognizing this need and Project Management popularity has
   grown considerably.

   Hard facts of this continued success of Project Management are the growth of PMI
   members, PMI Portugal Chapter members, the growth of REP training organizations,
   as well as, and of course, the growth of PMI certified Project Management
   Professionals (PMP®). Finally, it is also worth noting another very positive sign of this
   success, which has to do with the fact that many influential large organizations in our
   economy are establishing or have established career paths for Project Managers within
   their organizations (e.g. Microsoft, IBM).

   In summary, the nowadays reality of business demands that our organizations develop
   high levels of maturity in Project Management. Whilst Portugal has not yet won this
   battle, it is on the right path towards success, a fact certainly not unrelated to the active
   intervention of the PMI Portugal Chapter over the last five years in our country.




PM World Today is a free monthly eJournal. Free subscriptions available at: http://www.pmworldtoday.net
                                                                                                          Page 2
                                 Published in PM World Today - May 2007 (Vol. IX, Issue V)




                                 AlexandreRodrigues, CEng, PhD, PMP
                                 International Correspondent - Portugal




                         Alexandre Rodrigues is an International Correspondent
                         for PMForum.org in Portugal. Dr. Rodrigues is also
        Executive Partner of PMO Consulting and a Senior Consultant with the
        Cutter Consortium. Alexandre holds a degree in Systems and
        Informatics Engineering from the University of Minho (Portugal) and a
        Ph.D. from the University of Strathclyde (UK). He is a member of the
        Project Management Institute (PMI®) and a certified Project
        Management Professional (PMP®), a Chartered Member of the
        Portuguese Association of Engineering (CEng), and a member of the
        British Association for Project Management (APM). Alexandre was
        founding president of the PMI Portugal Chapter and is currently a PMI
        Component Mentor for Central and Northern Europe. Additional
        information about Dr. Rodrigues can be found at
        (http://www.pmforum.org/pm%20forum%20team/index.htm#5).
        Alex can be contacted at Alexandre.Rodrigues@PMO-Consulting.pt.




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