Learning Affiliate Marketing - PPC and SEO For Affiliate Marketing by primusboy


									Learning Affiliate Marketing - PPC and SEO For Affiliate Marketing
To make money from affiliate marketing, the next thing that you must do
to drive traffic to your landing page or squeeze page is by using pay-
per-click (PPC) advertising or search engine optimization (SEO). There
are a lot of other ways that are able to drive traffic but the two
methods above relate to search engines and driving traffic that is
arguably the most targeted.
In this learning affiliate marketing article, you are going to learn what
are the benefits and downsides of using both PPC advertising and SEO. At
the end of this article, it will be up to you on whether you are going to
use either methods.
Pay-Per-Click (PPC) Advertising
PPC advertising is a form of advertising where you pay search engines
like Google, Yahoo and MSN in order to get ads listed together with
organic search results. Affiliate marketers opt for this type of
advertising as they will only pay if someone clicks on their ads. In
short, you pay only for the traffic you receive, not how many times your
ad appears.
Advantages of PPC Advertising
Pay per click brings instant traffic to a site. One will be able to test
out their landing page as soon as they have it completed. Pay per click
advertising also allows you to have multiple landing pages for conversion
experiments compared to search engine optimization which normally only
allows one page to be ranked highly.
Disadvantages of PPC Advertising
While you only pay for the traffic you get with PPC advertising, it does
require you to pay. A lot of affiliate marketers that use this form of
advertising spend a lot of time and money trying to optimize their ad
copy and landing page in order to strike the chord that will make them
money. Multiple experiments will cost you your limbs.
Search Engine Optimization (SEO)
Search engine optimization involves tweaking your sites and pages so that
they are search engine-friendly. It includes both on site optimization
(keyword density, site structure and meta tags) and off site optimization
(link building using various sites and services).
Advantages of SEO
First of all, you can do search engine optimization yourself without
having to incur any cost. Also, resources are available everywhere on how
to properly optimize your site for search engines. Frequent experiments
can be done easily. Also, the results can bring in permanent targeted
traffic unlike PPC where the traffic will stop once you decide to stop
spending money on it.
Disadvantages of SEO
Well, it takes time before you can see any results. This is because
search engines assign a probationary period for sites, especially new
ones, before they are being ranked highly for certain keywords. Since it
is free and can be done by almost everyone, competition can be stiff and
you need to constantly work hard in order to get and maintain a high
ranking for keywords that you are targeting for your site.
If you are looking to go deeper on how to build a PPC advertising
campaign or a SEO campaign that will help you to make money from
affiliate marketing, click on Super Affiliate Handbook now. At a very low
price, you will have the chance to equip yourself with materials that all
super affiliates read before they become successful.
Click on http://www.infoproductbuzz.com/affiliate-marketing-tips-on-
super-affiliate-handbook/ and purchase the handbook immediately to
skyrocket your affiliate commissions today.

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