Choosing The Right PPC Agency by primusboy


									Choosing The Right PPC Agency
Picking a PPC Agency which meets your requirements is a long and
sometimes difficult process. Many client's can go through a number of
agencies before finding the right one to meet their business model.
This does not mean that the past agencies were not good at their work,
but indicates that the current market is so bespoke that client's are
demanding more insight that in the past.
There is plenty of choice, there must be 1000's of dedicated and
integrated PPC agencies who use different tools and solutions to acheive
their client's targets. This article aims to provide a few tips on what
to look for and what to ask, in the early stages of the RFP.
Are you limited to one tracking/bid management tool? - Many PPC agencies,
utilise a 3rd party or in-house technology solution which manages your
campaign performance, if they are limited to one solution. Then is that
solution right for your model??
Can you provide case studies on you clients, performance? - Obviously
this data is confidential, but they should be able to provide "ball park"
figures and percentages to allow them to prove how successful they are.
You will need to look at their performance since taking on the campaign
so ask for a before and after snapshot to access the impact.
What differentiates you from the others? - This is probably the most
important question of them all, with a large number of PPC agencies
competing for your business, why are they different? Expect some
"marketing" fluff in this reply, but look between the lines, an agency
should be passionate and dedicated to the their clients and offer
something unique.
Describe our business, and how it is currently viewed within the market -
A PPC agency should know there client's business and products inside out,
they should be an extension of the marketing team, therefore should know
your business. This also shows if an agency has done their research and
has taken the time to understand your requirements.
How much? - Pretty simple really, what is the cost, including tracking
fees, setup costs and any other "hidden charges". Get it in writing and
ensure that all pricing is fully transparent. Once you have this you are
then able to work out a true Return on Investment (ROI).
Include these simple questions within your brief, and you will should be
able to pick the right agency. We also recommend you "Google" them and
have a look at how they are perceived in the market.
Picking the right PPC Agency is important for your campaigns success, by
providing feedback and clear goals, you will be able to build a long and
trusted relationship
Steve Pritchard is an SEO specialist at Rockstack Consultants.

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