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Online and Offline Real Estate Investing Marketing Strategies

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					Online and Offline Real Estate Investing Marketing Strategies
You may have jumped into real estate investing with one eye on your
dreams and the other on your potential to become fabulously wealthy in a
very short time. While it's true that it's possible to become the richest
person you know, the reality is that it will probably take time to
happen. Another reality you may not have considered is that as a real
estate investor, you also wear another hat: professional marketer. If you
can't devise a winning online and offline marketing effort, your dreams
will be largely unrealized and your destiny will be held hostage by
unfulfilled potential.
There are a number of offline marketing strategies you can employ to
encourage possible buyers and sellers of residential real estate to
contact you. Some of the most common ones are:
• Bandit signs
• Radio & television ads
• Brochures, flyers, and billboard signs
However, to turn the corner with your marketing, you can really ramp up
your offline marketing strategies by establishing yourself as a noted
real estate expert within your local community. There are three great
strategies for doing this:
• Local media interviews - The best way of getting your name in front of
News Directors and Program Directors is by issuing pertinent press
releases. They need to be well-written and they need to discuss
newsworthy issues of importance to their viewers. Once you've begun to
establish yourself as an expert in your field your phone will ring more
regularly. These media appearances can increase your exposure and improve
your name recognition which can result in increased investing deals
because of your perceived status as an expert. Many people with whom
you'll be trying to buy properties from or sell properties to will know
your name - and be more willing to trust you - as a result of your
prominence within your local community.
• Seminars - Giving free seminars in a real estate-related niche can
increase the size of your portfolio. As a residential real estate
investor, you could give a free seminar about topics as wide-ranging as
"How to Sell Your House for Your Price in a Down Market" to "How to Buy a
House with Bad Credit." The key here isn't to directly market yourself.
Your goal is to come across much like a financial planner. Show your
clients what you know - and how you can help them - and they'll gladly
show you their money later on.
• Public speaking - This may not seem like a natural offline marketing
strategy, but it has potential you may not have considered. Most people
aren't natural public speakers; if this identifies you, don't despair.
Join your local Toastmasters club and learn the fine art of public
speaking. While you're learning, you'll be exposed to business and
community leaders (many with cash) who would be prime candidates as
potential investing partners or sources of private cash for long term
investments or down payment and rehab funds.
Online marketing strategies are like gifts that keep on giving because
the overall costs are reduced. This allows you to cast a wider net and
increase the area in which you invest. In addition, you'll be able to
build buyers lists and prequalify prospects without an investment of
time, which is one of your most precious commodities.
Effectively reaching potential clients with online strategies
increasingly demands that you have a website of your own, in order to
prescreen prospects, build buyers lists, and to gather other vital
information. None of these efforts mean a thing if you can't figure out
how to drive Internet traffic to your website. Your online efforts will
generally revolve around two basic strategies:
• PPC - Pay Per Click campaigns are a good way of getting visitors to
your real estate investing website. However, if you don't carefully
analyze your target demographic and get crystal clear about which words
and phrases you wish to bid on, your expenses could explode and you'll
have nothing to show for it. Google and Yahoo have helpful analytic tools
that can help you determine what words and phrases make the most sense
for driving paid traffic to your website. In addition, they also offer
the ability to target traffic based upon geographic location of potential
clients, so your ads would only be seen by those most likely to be good
targets.
• Organic placement - This form of marketing won't cost you a penny, but
the competition for top ranking can be fierce. The key to achieving top
ranking is by having content on your website that is relevant to the
needs of your site's visitors. While SEO can play a role in your search
engine rankings, you'll have greater success by ensuring that your
website has great content. Resources related to real estate investing -
articles and ebooks about wholesaling, short sales, rent to own, or
whatever areas in which you concentrate, can gain you improved ranking by
the search engines. Concentrate on relevant, high quality written content
and you'll be rewarded with traffic. The increased volume of traffic will
mean you'll gain more prospects, which will generally translate into more
buyers and sellers for your residential properties.
While your online and offline marketing efforts will differ, in many
cases you can tie them together for maximum effect. For instance, any
offline marketing materials will have physical contact information. If
you can include a catchy and memorable web address, you'll increase your
exposure to potential clients while reducing the legwork necessary to
pre-sell them on doing business with you.
Marketing your real estate investing business may seem like a waste of
time and effort, but by paying close attention to these efforts you can
win over potential clients, increase the size of your portfolio, and move
yourself closer to realizing your dreams. If you're not familiar with the
marketing strategies you want to employ or you're at all uncomfortable
with your knowledge of specific real estate investing techniques, you
should consider finding a good mentor that specializes in the type of
investing in which you're most interested. Their experience and guidance
can set your mind at ease and their wise counsel can help get you on your
way.
Peter Vekselman has been successfully investing in real estate since
1996. He has completed over 1000 real estate deals, owned a construction
company, been a private lender, and owned a property management company.
Peter currently works with clients all over the US -
http://www.CoachingByPeter.com

				
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