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SEO and Social Media for Communications

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					UCLA x425:
SEO & Social Media for
Communications


Tony Adam – 04/10/2010
SEO Basics
Research & Analysis

 Keyword Research
   –   Tool: http://tools.seobook.com/keyword-tools/seobook/




 Competitive Analysis
   –   http://tools.seobook.com/firefox/seo-for-firefox.html




Tony Adam - @tonyadam                                          3
On Page SEO

 Title Tag




 Description Tag



 URL



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VIRALITY VIA THE „STREAM‟
       Content is still KING! (…or Queen)
Evergreen Content




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User Generated Content (UGC)




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VIRALITY VIA THE „STREAM‟
   Links are the most important part of SEO!
MAKING CONTENT GO „VIRAL‟




          Making content go “VIRAL!”
Great Content: Ripoffs




 Over 300K Unique Users in 3 days…and 700K+ over time.
Tony Adam - @tonyadam                                    10
Great Content: Comedy




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Great Content: What‟s Trending & Topical?




Tony Adam - @tonyadam                       12
Conversations are happening everywhere




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Social Media News & Bookmarking Sites




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Where does your content fit?!




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Finding Niche Social Media Sites




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The Original (Read as: Unsexy) Social Media: FORUMS




Tony Adam - @tonyadam                                 17
Case Study: Communications for SEO




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VIRALITY VIA THE „STREAM‟


        Creating Visibility through Virality
Liking and Sharing on Facebook




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Getting in the Twitter Stream




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Finding and Targeting Influencers
Klout




 Klout: http://klout.com
 Find Social Media Influencers

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Klout




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Flowtown




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Flowtown (continued, because it rocks that much!)




                                                    SWEET! I‟m going
                                                    to add him!




Tony Adam - @tonyadam                                             26
Even more Flowtown




 Flowtown: http://flowtown.com
 Turn emails into social media profiles
 Get notified in real time when influencers contact your company.
  (newsletter, product signup, purchase, twitter follow, etc.)
 Send hyper targeted email campaigns! (ex: Males 25-35 on twitter
  that like mountain biking and live in San Francisco).
Tony Adam - @tonyadam                                                27
Case Study: The Ultimate Cell Phone Plan Comparison
Creating Eyeballs and Visibility

Content went popular via Social Media




Which created major Technology blogs to pick it up




Tony Adam - @tonyadam                                29
Led to tons of links and embedded infographics

We got over 600 links to the post (is now a PR4 page)




 Used embed codes in infographics to attain links




Tony Adam - @tonyadam                                   30
Ultimately Led To Top 5 Rankings




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Purchase decisions are made based on reviews and recommendations




                 Paris said ”That’s Hot!”…I am SOOO getting it!
Tony Adam - @tonyadam                                              32
Leverage Review Sites to feed this need




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Press Releases and SEO
Press Release and SEO Resources

 Press Releases help:
   – create visibility around company news
   – Syndication of the post with relevant links



 Services
   – PR Newswire: http://www.prnewswire.com/
   – PR Leap: http://www.prleap.com/



 Good Press Release Articles:
   – http://mashable.com/2008/11/04/how-to-make-press-releases-
     seo-friendly/
   – http://www.searchenginejournal.com/link-building-via-press-
     releases-for-seo-rankings/3190/

Tony Adam - @tonyadam                                              35
HARO: Help A Reporter Out




 Find and connect with journalists, reporters, bloggers, etc.
 Find subject matter experts, etc. if you are a reporter, blogger, etc.
Tony Adam - @tonyadam                                                      36
Online Reputation Management with SEO & Social
Get Involved in the Conversations




     It’s not about the latest Social Media tool, it’s
       about where the conversation is happening.




Tony Adam - @tonyadam                                    38
PayPal on Twitter (Bad Reputation Management)




Tony Adam - @tonyadam                           39
Protect your Brand (Personal or Business)

http://www.knowem.com




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Leverage your website to link to Social Media Profiles




Tony Adam - @tonyadam                                    41
Create a Social Media Landing Page




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Keep negativity offline, allow guests to provide feedback to YOU




Tony Adam - @tonyadam                                              43
Transparency is KEY: Provide Assistance and Be Genuine




Tony Adam - @tonyadam                                    44
Resources & Tools

 SEOMoz Beginners Guide to SEO
  http://www.seomoz.org/article/beginners-guide-to-
  search-engine-optimization
 Big Boards:
  http://www.big-boards.com
 SEO Book (tools & blog):
  http://www.seobook.com
 Conversation Prism:
  http://www.briansolis.com/2008/08/introducing-
  conversation-prism/



Tony Adam - @tonyadam                                 45
                             THANK YOU!


                             Tony Adam
                             http://tonyadam.com/
                             tony@tonyadam.com
                        http://myspace.com/tonyadam




                          Follow me! @tonyadam




Tony Adam - @tonyadam                                 46

				
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