Types of Google AdWords Advertising by primusboy


									Types of Google AdWords Advertising
This is a listing of the techniques in using Google Adwords. It explains
what each option is about, along with some tips and facts about what is
involved in using any of them.
Google Search network
Ads can appear on the right hand side or highlighted on the top for
keywords you have specified. This can be worth a fortune for the right
position and or product on one of the millions of search terms used in a
day. To advertise on the search page of the largest search engine in the
world opens a world of income possibilities. With only this choice your
ads will only show on search pages that are produced by Google.
Search Partners
Search Partners include such corporations as AOL, CompuServe, Netscape,
Lycos and AT&T. Combine these with other Google properties such as blogs
and a wide variety of participating websites, on practically every
conceivable subject, and you get an amazing network of potential
Both the search methods are thought to bring better quality clicks
because the people who searched wanted to find what you have and what
they were looking for. It is permission marketing at its finest.
Content network
Google also has a content network of its own working with entities like
the New York Times, HGTV and The Food Network. The Google content network
also includes the massive power of Gmail. It would be a mistake to miss
the smaller entities such as people who provide content on small
websites. There are millions of these small websites that cover
practically every conceivable topic. With all these different
opportunities, it can only mean more eyes seeing your ads. With all the
options considered, Google covers over 80 % of the internet.
A lot of gurus will suggest that you leave this section out of initial
attempts. Personally the content network has made me money, more money
than the search functions. I use it a lot with click-per-signup where the
end products is usually a free trial offer. The cost per click is
generally less and the volume of clicks is generally more.
Placements you have targeted
If you aren't comfortable with the keyword route, you have another
choice. The placement function is relatively new. It offers a new way of
advertising using Google. You can hand pick the sites that are most
relevant to your ads. As long as the page is part of the Google content
network then you can be one of the ads in the "Ads by Google" boxes.
Check the page to see if it has any of these boxes. Also check if you
think the page is acceptable for your ad. Some aren't.
Google Tools that will help out your selections
Okay I can hear the groans, "picking keywords", "picking websites",
sounds complicated. Really it isn't that complicated but Google has
thought about this. Under the Tools tab, they have a keyword tool that
will suggest keywords based on either a topic or a URL that you supply.
It not only suggests keywords but also groups them. That's really quite
handy for composing ads. The groups could be used as prime subjects for
the ads. This keeps the ads and keywords closely related which is
something that will help your quality score with Google. A high quality
score lowers the bid needed for a specific position. The first three
categories listed here are all dependent on keywords that you choose.
The other problem is picking websites for placements. Google also has a
tool for that. The placement tool is only available from the ad group
level under the Placement tab. When you choose the Add Placements menu
option, Google will take you to the Placement tool. It will pick websites
based on four different ways to get associated websites.
1. Picking from an expandable list of topics that are closely related to
the subject of your ad
2. Specify a topic or multiple topics
3. Specific URLs. You put in the URLs and Google looks for similar
4. Demographically, things like gender, age or annual income.
It's a Wrap!
Google also has the ability to put your ads in physical newspapers all
around the world. They also do audio ads through a network of radio
stations. By the time you read this, there may be even more options
involving things like video and social networking like Facebook. The one
think about Google is that they don't sit on their hands after bringing
new products online. The constant thing about working with Google is the
changes that happen.
Ken Glauser
Websites and tools to make them work.

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