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The Benefits of Banner Advertising

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					The Benefits of Banner Advertising
Banner ads first came on the internet in 1994. There are primarily two
benefits of utilizing banner ads. The first of these is that a banner ad
lures users to click on the banner ad through which the user reaches the
advertiser's site. When this happens it is called a "clickthrough". The
number of clickthroughs divided by the number of impressions is called
the "click through ratio" or "click rate". It is easy to measure and
what's more shows a direct measurement of a banner's effectiveness.
Each time this happens is called a "click through", and the number of
clickthroughs divided by the number of impressions is called the "click
through ratio" or "click rate". This is easy to measure, and provides a
direct measurement of a banner's effectiveness. Secondly banner ads help
build brand recognition. Although ad agencies may claim otherwise it is
almost impractical to measure. Utilizing user surveys and market research
this can be done but these maybe imprecise and abstract compared to the
straightforward business of measuring clickthroughs and site traffic. An
important fact to remember is that if you want your ads to be seen you
have to make them compelling.
Banner ads may bring prospective customers to just within one click away
from your business or products. Considering that a large majority of
businesses adopt passive web strategies -building a web site and assuming
that customers will magically find it. This philosophy of "If you build
it, they will come" works in the movies, but doesn't in the internet. A
strategically placed banner ad is a very cost effective method of driving
customers to your website that turns in it to a "pro-active" tool for a
business.
Name recognition also plays a vital part of any business. Even if viewers
don't click through on to your banner ad they will be exposed repeatedly
to your brand name, in context with your business message.
Banner ads are traceable. Have you ever thought whether people actually
read your newspaper advertisement? Well with a banner ad you will
actually know if people read it or not. You will not only see how many
times a page was viewed but you will also get to know other customer
response stats such as click through rates.
Bizymoms.com has been helping moms realize their work at home dreams for
over 10 years. With over 5 million visitors annually, Bizymoms.com is now
offering Banner Ads options on their popular homepage to meet the needs
of any business opportunity, franchise or business support service.

				
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