The Benefits of Banner Advertising Banner ads first came on the internet in 1994. There are primarily two benefits of utilizing banner ads. The first of these is that a banner ad lures users to click on the banner ad through which the user reaches the advertiser's site. When this happens it is called a "clickthrough". The number of clickthroughs divided by the number of impressions is called the "click through ratio" or "click rate". It is easy to measure and what's more shows a direct measurement of a banner's effectiveness. Each time this happens is called a "click through", and the number of clickthroughs divided by the number of impressions is called the "click through ratio" or "click rate". This is easy to measure, and provides a direct measurement of a banner's effectiveness. Secondly banner ads help build brand recognition. Although ad agencies may claim otherwise it is almost impractical to measure. Utilizing user surveys and market research this can be done but these maybe imprecise and abstract compared to the straightforward business of measuring clickthroughs and site traffic. An important fact to remember is that if you want your ads to be seen you have to make them compelling. Banner ads may bring prospective customers to just within one click away from your business or products. Considering that a large majority of businesses adopt passive web strategies -building a web site and assuming that customers will magically find it. This philosophy of "If you build it, they will come" works in the movies, but doesn't in the internet. A strategically placed banner ad is a very cost effective method of driving customers to your website that turns in it to a "pro-active" tool for a business. Name recognition also plays a vital part of any business. Even if viewers don't click through on to your banner ad they will be exposed repeatedly to your brand name, in context with your business message. Banner ads are traceable. Have you ever thought whether people actually read your newspaper advertisement? Well with a banner ad you will actually know if people read it or not. You will not only see how many times a page was viewed but you will also get to know other customer response stats such as click through rates. Bizymoms.com has been helping moms realize their work at home dreams for over 10 years. With over 5 million visitors annually, Bizymoms.com is now offering Banner Ads options on their popular homepage to meet the needs of any business opportunity, franchise or business support service.