Dentists, Doctors, Chiropractors Can Benefit From This New Advertising Product There is a new direct mail "sheriff" in town, and it is a recently developed item on which a promotional magnet is attached to a mailable postcard. It easily peels off so the recipient can place it in a prominent spot in the home or work place. The colorful postcard and magnet attract attention not only upon receipt, but for weeks, months, and even years later. It has outperformed the standard direct mail products since its inception. How Are They So Different? Health Care Providers, Dentists, Doctors and Hospitals have experienced tremendous results when using magnetic direct mail products, but other businesses can benefit from them as well. The basic concept of any advertisement is to get your name in front of potential customers as often as you can. Unlike standard paper mailers, the refrigerator magnet isn't tossed into a stack of papers on the kitchen counter and ignored. Recipients get the mail, open it up in the home and see the intriguing postcard with a magnet attached. People are a curious species, so right away they peel off the magnet because it is something they haven't seen before. Now they have a refrigerator magnet in their hand. They read the information. They aren't going to discard it, so they look around for a convenient place for it. In seconds it is placed on the refrigerator, or the computer case, or the toolbox at work, or a kitchen cupboard.Â Why They Work So WellÂ Once it has founds its new home, the magnet is viewed regularly by all who live or work there. The repetitive viewings will let the potential customer become familiar and comfortable with your business name. It's simply human nature for that to happen. When they need a dentist, or chiropractor or some other type of health care, they will recall your facility and head to the refrigerator for your phone number and call you. That is the big advantage of this style of promotional products.Â Studies show that they yield many more viewings than other direct mail products, so find a reputable supplier and start your successful direct mail campaign. Robert is currently working for Lewis Promotion, a supplier of high quality Magnetic Direct Mail Health Care promotional products. He lives in eastern Kansas. A retired police dispatcher, he now resides in the country with his wife and 2 of his 3 sons. Toss in a couple of dogs and a few cats and you have the rest of the crew. He is a freelance writer who has created articles on subjects such as police wo rk, scanners and 2-way radios, motorcycles and motorcycle painting, promotional advertising products and marketing.
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