Men's Wear - Do Men Get Sold Short? When it comes to fashion sales, women win hands down. Let's face it; the fashion industry is built to serve women, no question. The big hitters in both fashion and retail all know exactly who wears the trousers when it comes to shopping, so the point isn't even worth a debate. In fashion, women rule. So where does that leave men? Well, men's wear sales aren't an insignificant amount, they're huge in fact. It's just that the female spend is a whole lot more, so naturally that's where the sweetest decisions are made. Ladies wear and men's wear in a traditional brick built store have always reflected the volume of sales, in that, as the greater number of sales are accounted for by females, so the greater volume of prime sales floor space is turned over to women's fashion. Fair enough. That traditionally left men's wear in the basement or on the top floors. Hardly the best place to attract passing custom. The arrival of Internet changed this aspect of retailing completely. Because a completely different, or dare I say, niche product or department is only ever a click away, it means that the same prominence is given to any gender, style or flavour of the month. As liberating as this is, there are still a darn site more websites servicing womenwear and women's accessories than men's wear sites. And that's absolutely fine. The benefit for male shoppers, if that they don't have to descend into the bowels of the building or hike to the top floor to start their shopping campaign. Completely different shops and departments for men and men's wear can now be accessed as quickly and as easily as they can for women for the first time ever. So the next time you're looking for jeans, chinos, sweater or whatever item of men's wear you happen to need, find them in seconds with the click of a mouse and save your shoe leather, you'll be glad you did. Happy shopping Don't consider yourself a minority when hunting for men's wear. Be among the first to take advantage of some of the best offers, the best brands, from the most respected and innovative names in Catalogue and Home Shopping. For up to 20% off first orders and our pre-sale notification promise, head to the best Catalogue and Home Shopping site in the UK.
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