Ultimate Guide to Google AdWords A Review (DOC)

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					Ultimate Guide to Google AdWords - A Review
The greatest thing that happened to ecommerce on the internet was the
development of PPC (pay per click) advertising and the 800-pound gorilla
in that field is Google with their AdWords program. Google AdWords makes
it easy to get online with your ads - you can do it in minutes. But if
you don't know what you are doing, you can blow through a lot of money in
minutes. One of the leading consultants in the area of Google AdWords is
Perry Marshall and with Bryan Todd, the two of them have put together
what may be one of the best books on the subject, The Ultimate Guide to
Google AdWords. I will go over some of what is covered in the book so you
can determine if this book is for you.
What are Google AdWords
Google AdWords are the ads that appear on the right hand side of the page
when someone conducts a Google search. The ads that show up are
determined by the keywords selected by the advertiser and the search term
used by the person doing the Google search. When those ads are clicked,
the visitor is taken to the marketers website and will hopefully buy
something and Google charges the marketer a certain dollar amount (or
cents) per click.
The Authors
This is from the back of the book: Perry Marshall is a leading specialist
on buying search engine traffic. An author, speaker and consultant, Perry
has developed strategies that generate 500 million clicks per month for
his clients. Bryan Todd is an international marketing consultant and a
Google AdWords specialist.
These guys know what they are doing. Perry Marshall is considered by many
to be THE guru on Google AdWords.
What the Book Covers
The authors cover Google AdWords in such detail that this book would be
ideal for the absolute beginner in Google AdWords all the way to someone
who is fairly advanced. The book covers how to create a virtual marketing
machine that can run on autopilot which pulls together many of the
concepts and techniques taught in the book.
The book covers how to set up a Google AdWord campaign from scratch and
goes through in detail the various steps. The reader is shown how to
develop high quality keyword lists, what tools to use, and how to improve
CTR (click through rate) by eliminating irrelevant keywords and using a
strategy of moving keywords around in ads that the authors call the "peel
and stick" strategy. These techniques help to hone in on profitable
markets and niches and also does this at the least CPC (cost per click).
The actual writing of the Google AdWords is covered in depth including
writing headlines that pull, copywriting techniques and strategies for
the headline and other lines of the ad, proper domain names to use to
direct viewers to the marketers website, the importance of relevance of
ad copy (not just for pulling in customers but also reducing the CPC of
the ads), the USP (unique selling proposition), and sources for ad copy
(you will enjoy the examples here - I won't give it away). The concept of
visitor value and how to convert website visitors to buyers and how to
split test ads to constantly improve their pull are also covered.
The authors go beyond strictly Google AdWords topics including discussing
the value of a customer list and how to build one, setting up an email
campaign, using Google AdWords for market research that can be totally
unrelated to the internet (this is an awesome tip), using Google AdSense
and Google Image Ads, and improving your organic search engine results.
The book is essentially a crash course in Google AdWords and the authors
take you from a rank beginner to an accomplished internet marketer in the
space of its pages. If you are thinking about using Google AdWords as
part of your internet strategy or already are, I highly recommend the
If you are an internet entrepreneur, you owe it to yourself to look into
this book.
Perry Marshall can be reached here at his website. You can purchase
Ultimate Guide to Google AdWords here.
C Doug Mah is an Internet Network Marketing Coach and business
entrepreneur teaching Attraction Marketing and Internet Marketing to
business owners.
This new business-building model uses the internet, social marketing and
Web 2.0 along with the personal touch to transform the way you do
business by attracting prospects to you.
If you're looking to start a business venture online or learn how to
promote effectively an existing business, contact Doug on how to get
started with internet marketing training for free and learn how to
attract targeted prospects to you.