PRESSKIT FALL WINTER 2010 by fjwuxn

VIEWS: 113 PAGES: 31

									   PRESSKIT
 FALL / WINTER
      2010




WWW.MACKAGE.COM
                             PROFILE



ABOUT US
Mackage was created around the belief that outerwear is an integral element of fash-
ion. When the weather calls for layering, a coat isn’t just a part of an outfit—it be-
comes the outfit itself. Mackage pieces are designed with sexy detailing and a slim fit
for coats that are uniquely fashionable and never bulky. Season after season, Mackage
creates classic coats with a sexy, modern edge and the brand’s signature sleek, chic
silhouettes.

COMPANY PROFILE
Created by longtime friends Eran Elfassy and Elisa Dahan, Mackage was born out of
grade school daydreams and doodles. From the age of 12, the pair spent their school
days sketching designs and planning their future in fashion. After attending design
school together, Eran and Elisa launched what would become one of the most pres-
tigious outerwear brands in North America. In 2010, they have launched their first
ready-to wear collection for women. The brand’s parent company, APP Group, is a
leader in the outerwear market and was founded by Eran’s older brothers Michel and
Ilan Elfassy. Even the brand’s name is a part of the family tradition, inspired by Mi-
chel’s daughter’s mispronunciation of “maquillage”—the French word for makeup.

CURRENT COLLECTION: FALL/WINTER 2010
Fashion House Mackage reinvents classic silhouettes for Fall/Winter 2010, bringing the
brand’s signature detailing to timeless shapes. Designers Eran Elfassy and Elisa Dahan
once again delivers a stylish collection of sleek, fashion-forward outerwear. For 2010,
Mackage introduces their first-ever ready-to-wear collection for women. Mackage is
found at better department and specialty stores worldwide and via www.mackage.com.
WOMEN’S MAIN CAMPAIGN
   MACKAGE FALL/WINTER 2010 COLLECTION
   The Mackage women’s collection features lush leathers as well
   as shimmery and muted wools in addition to a range of sleek
   trenches and rainwear, underscoring the brand’s assertion that
   outerwear is an integral element of fashionable dressing. Key
   elements include double-breasted, hooded, A-line and asymme-
   trical blazers as well as soft lambskins bombers embellished with
   elbow patches, thumbholes, perforated panels, covered pyramid
   studs, and hidden snap placards.

   New additions to the collection include double-faced wool coats
   in long and short styles, available in black, pewter and caramel.
WOMEN’S MAIN CAMPAIGN
WOMEN’S MAIN CAMPAIGN
MEN’S MAIN CAMPAIGN
 MACKAGE FALL/WINTER 2010 COLLECTION
 The Mackage men’s collection features luxe leathers and wools
 in addition to a range of sleek trenches and rainwear, underscor-
 ing the brand’s assertion that outerwear is an integral element
 of fashionable dressing. Leather puffers return for Fall 2010,
 updated in new colors like coco and gunmetal.

 Key elements include asymmetrical zip closures and sleek accent
 buckles, as well as washed and waxed leathers. Never overdone,
 the collections clean lines and precise details make Mackage clas-
 sically chic while simultaneously modern.
READY
TO WEAR                                                                                                                            DETAILED TO PERFECTION
                                                                                                                                         www.mackage.com




  INTRODUCING MACKAGE COLLECTION: Fall/Winter 2010
  The Debut Ready-to-Wear Collection From Outerwear Authority Mackage

 Drawing on a decade of structured outerwear design,                a scalloped ruffle blouse and geometric skirts, dresses and
 Mackage partners Eran Elfassy and Elisa Dahan announce             blazers featuring layered, dimensional paneling.
 the brand’s first-ever ready-to-wear collection. In creating the
 new line, Elfassy and Dahan revisited the design elements          “After ten years of designing outerwear, we are bringing our
 that typify Mackage—slim tailoring, contrasting textures           unique perspective to ready-to-wear, creating a collection
 and strong accents—and translated those iconic shapes and          of sexy, seek and stylish pieces. The launch of ready-to-
 details into layerable, interchangeable pieces including pants,    wear brings Mackage even closer to our goal of ultimately
 dresses, blouses and blazers.                                      becoming a full lifestyle brand” say Eran Elfassy and Elisa
                                                                    Dahan, co-designers of Mackage.
 Mackage Collection continues the brand’s tradition of
 accentuating the female form, employing structured design
 and strategic detailing to create an undeniably feminine sil-
 houette. The new women’s clothing collection incorporates
 signature Mackage details like asymmetrical zippers and
 signature leather detailing. These bold embellishments are
 juxtaposed against softer design elements like tiered sleeves,
 pleating, ruffles, and open back panels, creating a striking
 visual contrast between hard and soft, masculine and femi-
 nine. This sense of contrast is also apparent in the unique
 combination of textures: fabrics like light chiffon and heavy
 stretch wool are paired side by side in key pieces. Studs ap-
 pear as a recurring detail, often covered in leather or chiffon
 to simultaneously evoke femininity and strength. Neutral
 colors like black, brown, navy, nude, brown and camel offer
 a subtle complement to the bold shapes and accents that
 define the collection.

 Designed for the sexy, strong, confident woman, the collec-
 tion consistently plays with the notion of femininity,
 featuring complementary pieces that allow the wearer to rec-
 oncile bold structures and light, airy designs. Stretch leather
 pants can be paired with a chiffon blouse and layered with
 a structured leather panelled blazer for a cohesive, balanced
 look. Always focused on the woman’s silhouette, the collec-           SLKTP 7
 tion includes pieces like a tailored, puff-sleeve tuxedo dress,
READY
TO WEAR                                                                     DETAILED TO PERFECTION
                                                                                  www.mackage.com




INTRODUCING MACKAGE COLLECTION: Fall/Winter 2010
The Debut Ready-to-Wear Collection From Outerwear Authority Mackage




STSDR 18                         STWBZ 2                         SLKTP 15
                 A DECADE OF CELEBRITIES
                    WEARING MACKAGE




LU                                 ED
     C                                   D                                            M
         A                                     IE                                         -J
             S

                   Kellan Lutz                                                                     Jessica Biel




                                 RT                                     RT
EL                                  W                                      W
                                        Fa                                     Fa
     LE                                   ll                                     ll
                                               20                                     20
                                                    10                                    10
                  Eva Mendes                             Freida Pinto                          Katherine Heigl
LA                                          A
                                                D                                        C
     U                                              R                                        A
         R                                              IA                                       SE
             EN                                              N                                        Y
                                                                 -S
                  Michelle Monaghan                                         Will.I.Am                     Britney Spears




PA
  TR                                   B
                                           EA
         IC                                     U
              K
                     Max Ryan                                         Jason Lewis                                  Kelis




                                                B                                            SA
     B                                              R
         O                                              O                                         M
                                                            N
                                                                X

                                Iman                                         Dev Patel                       Miley Cirus
RT                                                                              A
   W                                         SH                                     LE
       Fa                                         A                                      X
             ll                                       N                                      IS
                  20                                      E                                       -B
                    10
                          Rachelle Lefevre                      John Legend                            Kelly Rowland




     A                                                                          X
                                             N                                      AV
         LI                                       EI
              X                                        L                                 IE
                                                                                              R

                               Hilary Duff                        Pete Wentz                           Stephen Dorff




 K                                                                                  TR
     A
         R                                                                               O
             IN                                                                              Y
                   A
                         Hayden Panettiere                    Irina Lazareanu                           Emile Hirsch
                                                                              H
 N                                     IS                                         A
      EV                                    A                                         N
                                                                                          N
                                                                                              A

               Michelle Trachtenberg                    Kristen Bell                               Lindsay Lohan




 EL
      IO
           T

      Nick Carter (Backstreet Boys)                                                               Gabrielle Union




EL
     LE
          -V

               Nelly Furtado                    Andie MacDowell        Elisa Dahan, Halle Berry & Eran Elfassy
                                               ED
                                                    D
                                                        IE

Eran Elfassy, Nicky Hilton, Elisa Dahan                           Anne Heche                     Mena Suvari




                                                                               A
                                                                                   U
                                                                                       R
                                                                                           A

                             Connie Britton                  Debbie Harry                      Kreesha Turner
                   (24, Friday Night Lights)




  ET
       H
           A
               N

                       Tim Cash (MTV VJ)        Eva Avila (Canadian Idol)                      Taryn Manning
                   MACKAGE
                  AS SEEN ON




LI
     N
         D
             Y

                                                Leighton Meester (Gossip Girl)




N                                               N
    EI                                              EV
         L-
              P

                    Ed Westwick (Gossip Girl)            Blake Lively (Gossip Girl)
N                                                               K
    O                                                               AT
        A                                                              I
            H                                                              A

                  Michelle Trachtenberg (Gossip Girl)                          Cristina Applegate (Samantha Who?)




M                                                                                   IR
     A                                                                                   IS
         IA

                                                            Kim Raver (24)                    Edie Falco (The Sopranos)




EL                                       M
                                             EL
     EN                                           IS
            IA                                         SA

         Emily Van Camp (Everwood)                                                            Kelly Carlson (NIP TUCK)
EL                                      VA                                   JU
     IE                                      LE                                   ST
          -A                                      R                                    IN
                                                      IA                                      E

     Nina Dobrev (Vampire Diaries)                            Leah Miller (So You Think You Can Dance Canada)




JU                                                                            N
     ST                                      IV                                   O
          IN                                      Y                                   A
                                                                                          H
               E

                                                              Leah Miller (So You Think You Can Dance Canada)




                                          EL
                                               LE


                                                             Leah Miller
                                     (So You Think You Can Dance Canada)
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                 October 2010
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                 Neiman Marcus - Fall 2010
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September 2008
                             CONTACT




CANADA                           USA                                   EUROPE
MONTREAL                         NEW YORK                              FRANCE
9655 MEILLEUR STREET             275 WEST, 39TH STREET                 MARLÈNE ELFASSY-ATTAL
MONTREAL, QUEBEC                 7TH FLOOR                             DIRECTRICE DES VENTES
H3L 0A1, CANADA                  NEW YORK, NY USA 10018                Tel +33 1-42-22-87-27
Tel +1 514 388 5287              Tel +1 212 391 5287                   Fax +33 1-42-22-87-27
Fax +1 514 388 6715              Fax +1 212 278 0849                   marlene@mackage.com
elisabeth@appgroup.ca            USA@MACKAGE.COM
                                                                       SWITZERLAND
TORONTO                                                                THE WEARHOUSE
10 WINGOLD AVE, # 214                                                  Tel + 41 44 912 12 00
TORONTO, ONTARIO                 PUBLIC RELATIONS / PRESS -
                                                                       Fax + 41 44 912 12 11
M6B 1P5, CANADA                                                        patrick@wearhouse.ch
                                 BRAND BUILDING
Tel +1 416 787 7903              COMMUNICATIONS
Fax +1 416 787 7905
                                 520 BROADWAY
kelly@appgroup.ca
                                 NEW YORK, NY 10012-4436,
                                 UNITED STATES
VANCOUVER                        Tel 212 343 8917
THE DAKOTA GROUP                 www.brandbuildingcommunications.com
210-1355 PARKER STREET
VANCOUVER,BC
V5L 2J9, CANADA
Tel +1 604 683 7767
Fax +1 604 683 4299
INFO@DAKOTAGROUP.CA




                            MACKAGE BOUTIQUES

                         PARIS                            NYC-SOHO
               180 BLVD SAINT-GERMAIN                   123 Mercer Street
                  75006 PARIS, FRANCE                  New York, NY, 10012
                   Tel +33 1 42 22 87 27
                                                       (Opening Fall 2010)
                 PARIS@MACKAGE.COM

								
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