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PRESSKIT - SPRINGSUMMER 2010

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					                  PRESSKIT - SPRING/SUMMER 2010
WWW.MACKAGE.COM
                  PROFILE

Fashion House Mackage reinvents classic silhouettes for Spring/Summer 2010,
bringing the brand’s signature detailing to timeless shapes. Designers Eran Elfassy
and Elisa Dahan once again deliver a stylish collection of sleek, fashion-forward
outerwear.

The Mackage men’s collection features luxe leathers and washed cottons in addition
to a range of sleek trenches and rainwear, underscoring the brand’s assertion that
outerwear is an integral element in fashionable dressing. Key elements for men this
season include asymmetrical zip closures and sleek buckles to accent garment
washed and waxed leathers as well as washed cottons. For spring, Mackage
introduces waterproof bombers, a reinterpretation of the brand’s trademark leather
bombers. This new facet of rainwear provides an alternative to Mackage’s perenni-
ally popular packables, jackets that condense into a built-in invisible pouch.

“Spring 2010 brings Mackage back to its roots—utilitarian closet staples in the most
lavish leathers that read as rugged or refined, depending upon the wearer,” says
co-designer Elisa Dahan. “In addition to our leathers, we’re also offering a wide
array of trenches and nylon styles this season that update classic, timeless silhou-
ettes with asymmetrical zipper and button placements, sleek buckles and hidden
snaps.”

   
About Mackage: Mackage was created around the belief that outerwear is an integral
element of fashion. When the weather calls for layering, a coat isn’t just a part of an
outfit—it becomes the outfit itself. Mackage pieces are designed with sexy detailing
and a slim fit for coats that are uniquely fashionable and never bulky. Season after
season, Mackage creates classic coats with a sexy, modern edge and the brand’s
signature sleek, chic silhouettes. Mackage is found at better department and
specialty stores worldwide and via: www.mackage.com.
MAIN
CAMPAIGN                                                                                     WOMEN
The Mackage women’s collection includes double-breasted, hooded, A-line and asymmetri-
cal zipped trenches in addition to blazers and bombers in lush leathers and soft lambskins
embellished with elbow patches, thumbholes, perforated panels and hidden snap placards.
Packables in short and long styles return for Spring 2010, updated in new colors including
red, petrol, grape and peacock-hues that are present in both the men’s and women’s collec-
tions this season. Never overdone, the collection’s clean lines and precise details make
Mackage classically chic while simultaneously modern.
MAIN
CAMPAIGN   WOMEN
MAIN
CAMPAIGN                                                                                      MEN
The Mackage men’s collection features luxe leathers and washed cottons in addition to a
range of sleek trenches and rainwear, underscoring the brand’s assertion that outerwear is
an integral element in fashionable dressing. Key elements for men this season include asym-
metrical zip closures and sleek buckles to accent garment washed and waxed leathers as well
as washed cottons. For spring, Mackage introduces waterproof bombers, a reinterpretation
of the brand’s trademark leather bombers. This new facet of rainwear provides an alterna-
tive to Mackage’s perennially popular packables, jackets that condense into a built-in
invisible pouch.
MAIN
CAMPAIGN   MEN
A DECADE
OF CELEBRITIES
WEARING MACKAGE



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             Jason Lewis
                                                                                   Jessica Biel




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          Eva Mendes                 -V
                                                                                Britney Spears

                                               Nelly Furtado
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                                            Lindsay Lohan                                                         Hilary Duff




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                    John Legend                       Kristen Bell                                          Hayden Panettiere




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                            Iman                      Debbie Harry                                                  Will.I.Am
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         Michelle Trachtenberg                                      Gabrielle Union




                                                                        Pete Wentz

                                    Irina Lazareanu

                 Mena Suvari




                    Taryn Manning                     ED
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                                     Britney Spears                    Anne Heche
                                    Eran Elfassy, Nicky Hilton, Elisa Dahan                              Andie MacDowell




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Elisa Dahan, Halle Berry & Eran Elfassy
                                                                  Nick Carter (Backstreet Boys)
                                                                                                               Connie Britton
                                                                                                     (24, Friday Night Lights)




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                     Kreesha Turner                         Tim Cash (MTV VJ)                     Eva Avila (Canadian Idol)
MACKAGE
AS SEEN ON



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                                                                                                   Ed Westwick (Gossip Girl)




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                                  Leighton Meester (Gossip Girl)        AT
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                                                                        Cristina Applegate (Samantha Who?)




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                                       Blake Lively (Gossip Girl)                         Michelle Trachtenberg (Gossip Girl)

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                 Kim Raver (24)
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          IS


                    Edie Falco (The Sopranos)




 EL                                                   M
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      EN                                                       IS
           IA                                                       SA

                   Emily Van Camp (Everwood)                                               Kelly Carlson (NIP TUCK)




JU                                              VA                                    JU
     ST                                              LE                                    ST
          IN                                              R                                     IN
               E                                              IA                                       E




     AV                        EL                         IV                               N
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       A                            LE                         Y                                   A
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                                                                   Leah Miller (So You Think You Can Dance Canada)
CREDITS
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                          March 2010




               Automne 2009




                         January 2010
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                      November 2009




               Automne 2009




                        October 2009
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               Fall 2009




                      September 2009
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               August 28, 2009
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               September 2009




                  Spring 2009
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               August 2009




                             May 2009
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               April 2009




                            Tuesday, April 21st 2009
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                April 2009




               Spring 2009
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   February 09




                 Holiday 2008
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               October 2008




               October 2008
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               September 2008
          CONTACT
CANADA                       EUROPE
MONTREAL                     FRANCE
9655 MEILLEUR STREET         MARLÈNE ELFASSY-ATTAL
MONTREAL, QUEBEC             DIRECTRICE DES VENTES
H3L 0A1, CANADA              Tel +33 1-42-22-87-27
Tel +1 514 388 5287          Fax +33 1-42-22-87-27
Fax +1 514 388 6715          marlene@mackage.com
elisabeth@appgroup.ca
                             SWITZERLAND
TORONTO                      THE WEARHOUSE
10 WINGOLD AVE, # 214        Tel + 41 44 912 12 00
TORONTO, ONTARIO             Fax + 41 44 912 12 11
M6B 1P5, CANADA              patrick@wearhouse.ch
Tel +1 416 787 7903
Fax +1 416 787 7903
kelly@appgroup.ca
                             BENELUX
                             SOHO FASHION S.P    .R.L
                             Tel +32 2-374-63-99
VANCOUVER                    Fax +32 2-374-27-80
THE DAKOTA GROUP             soho.fashion@skynet.be
210-1355 PARKER STREET
VANCOUVER,BC
V5L 2J9, CANADA
Tel +1 604 683 7767
Fax +1 604 683 4299
INFO@DAKOTAGROUP    .CA



USA                          MACKAGE BOUTIQUE PARIS

NEW YORK                     180 BLVD SAINT-GERMAIN
275 WEST, 39TH STREET        75006 PARIS, FRANCE
7 TH FLOOR                   Tel +33 1 42 22 87 27
NEW YORK, NY USA 10018       PARIS@MACKAGE.COM
Tel +1 212 391 5287
Fax +1 212 278 0849
USA@MACKAGE.COM

PUBLIC RELATIONS / PRESS -

TRACTENBERG & CO.
116 EAST 16TH STREET
NEW YORK, NY 10003
Tel: 212.929.7979
Fax: 212.929.6479
www.tractenbergandco.com

				
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posted:10/12/2010
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