ChannelAdvisor Announces Exclusive Partnership with TheFind

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					ChannelAdvisor Announces Exclusive Partnership
with TheFind
Joint Customers Receive Special Benefits Including Waived Fees and Improved Conversions

October 12, 2010 01:09 PM Eastern Daylight Time  

RESEARCH TRIANGLE PARK, N.C.--(EON: Enhanced Online News)--ChannelAdvisor, a solution provider
that enables online retailers to improve efficiency and increase revenue, announced today an exclusive partnership
with TheFind, the fastest growing top-tier online shopping engine. The two companies are working together to create
opportunities for joint customers to join TheFind Direct, a risk-free program that enables retailers to expand their
comparison shopping reach.

“With its integration of Facebook’s open graph and use of mobile apps to link the online and offline experience,
TheFind has become a leading player in the next generation of search engines,” said ChannelAdvisor CEO Scot
Wingo. “Our customers have always found success on TheFind, and TheFind Direct will only serve to increase the
selection on TheFind as well as diversify the offering, leading to an improved experience for both retailers and
shoppers.” 

At the core of the agreement is TheFind Direct, a cost-per-acquisition (CPA) program that charges ChannelAdvisor
sellers only when traffic from TheFind converts into a purchase.

“We signed on with TheFind Direct and within months TheFind became one of our top-converting shopping
engines,” said Brian Schwank, director of marketing for Rock Bottom Golf, a ChannelAdvisor customer. “With the
CPA business model and our seller fees waived, joining TheFind Direct was a great way for us to expand our
comparison shopping program without any risk.” 

“We send a lot of traffic to ChannelAdvisor customers already and the easiest way to send them even more and
better traffic is to partner with ChannelAdvisor on TheFind Direct,” said Siva Kumar, CEO of TheFind. “Delivering
great shopping search results depends upon having fresh and complete data, and ChannelAdvisor truly excels at
optimizing their customers’ product feeds to do exactly that, and working together through TheFind Direct, we can
very quickly deliver superior value to shoppers and merchants alike.” 

Retailers interested in further information are encouraged to contact their ChannelAdvisor account manager.

About ChannelAdvisor

ChannelAdvisor is a software provider that helps retailers worldwide sell more online through channels such as
marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely
respected as the essential partner in e-commerce, ChannelAdvisor is the only company that calms the chaos of
online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated
to fit the specifications of e-commerce channels and distributed accordingly. The robust reporting capabilities of the
ChannelAdvisor platform allow retailers to track their progress across e-commerce channels to make immediately
actionable, performance-based decisions. For retailers of all levels of expertise, ChannelAdvisor’s industry-certified
services team offers expert advice and custom service packages. In 2009, ChannelAdvisor managed $2.6 billion in
gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, GSI Commerce
and 127 of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle
Park, NC, with offices in Atlanta, New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For 
further information, visit www.channeladvisor.com.
About TheFind

TheFind makes it easy to shop, for anything you like, in every store, all at once. Made possible by patented search
and discovery technology, TheFind is the fastest growing top-tier shopping engine and the one people return to more
than any other according to comScore’s measure of comparison shopping engines. Ranked number 12 on the 2010
Inc. 500 list of fastest growing private companies, TheFind was founded in 2005, has been profitable since late
2008, and was venture funded by Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures.
TheFind is a San Francisco and Silicon Valley-based company.

Contacts
ChannelAdvisor
Delisa Reavis, 919-636-0659
delisa.reavis@channeladvisor.com

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