FASHION CAPITALS & DESIGNERS JACQUELINE HINKLE TTU SCHOOL OF HUMAN ECOLOGY Fashion Design & Merchandising Standard: 2.2 Identify and discuss characteristics of fashion capitals and designers. http://static-p3.fotolia.com/jpg/00/05/45/58/400_F_5455870_yh6UHUOjRxjeHkmZIMED4l9j2qM14vZs.jpg http://www.allartschools.com/g_img/displayimage.php?imageID=1538 FASHION IS GLOBAL! www.podbean.com/search?k=tag&v=style •New York •London •Paris •Tokyo •Milan •Hong Kong http://s3-external-1.amazonaws.com/wootdesigncontestentries/klswoot/Fashion_Capitals_of_the_World-0emzbf-d.jpg FASHION DESIGN CENTERS •Majorcities around the world have talented fashion designers. •The designers market and show their collections in other major cities. •Countries are eager to export fashions and sponsor trade fairs and semiannual exhibits. http://www.textilegenius.com/images/global%20fashion%20designers.jpg UNITED STATES •Known for fashion http://media.photobuc ket.com/image/new %20york/rebelsbook/New York.jpg •U.S. fashion capital for high priced lines •FashionWeek held twice a year at Bryant Park, Manhattan • Over 50 shows staged • Attended by buyers, celebrities, and the media •Known for sportswear and “Hollywood” evening wear •Inspiration and new ideas generated by lifestyle activities and cultural opportunities. http://w ww.maggieandannie.com/Web/Hollyw oodSign2.JPG UNITED STATES •Dallas •Atlanta •Miami •Seattle •San Francisco •Chicago U.S. designers gain fame and support from movie stars, music stars, political figures, the fashion press, and international visitors. FRANCE High fashion industry originated in France with dressmaking industry which featured: •exquisite construction and •luxurious materials. •International culture center •World fashion leader with purest creativity •Top designers show lines in Paris. •Other designers from other cities have branches in Paris. http://highvalleybooks.com/book_covers/paris-fashion-a-cultural-history http://www.polyvore.com/cgi/img-set?.out=jpg&id=BrebrfeG3RGRreGwANHMyQ&size=l FRANCE •Haute couture means high fashion • Paris haute couture businesses are located in “fashion houses”. •FashionWeek lasts about 10 days in Paris • Womenswear, menswear, childrenswear, and knitwear are shown at separate times • The “prêt” collections and French RTW lines are at different locations during fashion week. http://girldir.com/files/images/hosiery-trend-paris.jpg FRANCE HIGH FASHION •A very expensive caution fee must be paid by apparel manufacturers, retailers, and pattern companies to view top designers’ showings . Chambre Syndicale de la Couture is the trade association for top designers of Paris couture. •Formed in 1868 •Set qualifications for couture houses •Requirements for showings •Resolve common problems •Designers must be recognized as successful and talented to become a member. •Members must follow a strict set of guidelines FRANCE READY-TO-WEAR • Prêt-a-porter- the French designer ready-to-wear industry. • Chambre Syndical du Prêt-a-porter, established in 1973, is its trade association . http://www.gleni.it/images/paris-fashion-week-handbags-style-2009-2010.jpg ITALY http://elianalily.com/wp-content/uploads/2009/09/guccio-gucci.jpg •Known for beautiful fabrics, sophisticated prints, sportswear, knitwear, and menswear. •Fashion leader for design and manufacture of leather accessories. • Shoes, • Handbags • Gloves •Most fashion houses are family run , skills passed down from generation to generation •High fashion industry called alta moda. fashion design trade association is Camera •Italian Nazionale della Moda http://eternallycool.net/wp-content/uploads/2007/10/shoes-2.jpg ITALY The following cities have the design indusries shown below: •Couture •High quality RTW •Womenswear •Knitwear http://elianalily.com/wp-content/uploads/2009/09/dolcecabbana.jpg •Cheaper RTW •Menswear •Children’s wear •Knitwear ITALY •Main collections are shown adjacent to French showings so foreign buyers and press may go to both in one trip. •Milan • knitwear • womenswear • Accessories are shown a different time •Florence • Childrenswear • Menswear •Other categories of fashion are promoted at different times. •Italy even has fashion fairs for work clothes and uniforms. GREAT BRITAIN • Major fashion city • “Savile Row” menswear of top quality • Elegant women’s apparel for roylaty • Strength is high quality ready-to-wear men’s tailored apparel, fine rainwear, and far-out “punk” fashions http://latimesblogs.latimes.com/.a/6a00d8341c630a53ef012876245c16970c-800wi http://www.polyvore.com/cgi/img-set/BQcDAAAAAwoDanBnAAAABC5vdXQKFjVFNFZSOXlSM1JHMDNmZ09MM19vVHcAAAAC GREAT BRITAIN British fashion • Promoted by British Fashion Council • sponsors and schedules Fashion Week • held twice a year Association for top RTW designers • London Designer Collections Apparel products • Top quality woolens • Tweeds • (including lamb’s wool and cashmere) http://news.pinkpaper.com/uploads/alexander-mcqueen.jpg http://www.shift.jp.org/en/archives/2009/03/12/LFW2009AW-001.jpg OTHER EUROPEAN FASHION http://www.fashionfromspain.com/icex/cda/controller/pageGen/0,3346,1549487_5857768_5852720_4173207_0,00.htm • Dependable construction and detailing • Provide inspiration for new fabric and apparel designs • High- to moderately prices RTW (men and women) • Woolens • Known for leathers, furs, and innovative designs for fabric • Permanent show rooms are held in Copenhagen center of Scandinavian fashion world • Leather, suede, beading • Fashion industry centered in Madrid • Menswear in Barcelona • Small fashion houses http://www.tatsachen-ueber-deutschland.de/en/modern-life/main-content-10/in-fine-shape-fashion-and-design.html • Show merchandise at European fashion fairs and in Spanish cities. CANADA •Price levels are moderate to high •Fashion industry centered in Toronto •Fast growing –not a shadow of USA •Create and Design • Apparel • Outerwear • Furs • Decorative household linens •Fashion Design Council of Canada • Promotes fashion http://minimidimaxi.com/editorials/canadian_fashion/fall2003/designnetwork • Membership • Holds events • Schedules and promotes fashion week • Handles publicity CENTRAL & SOUTH AMERICA •Fashion in this area emerges from: • Rio de Janeiro • Buenos Aires • Sao Paulo • Bogota http://i68.photobucket.com/albums/i18/doonohits/super.jpg •Provides proximity and less expensive resources for U.S. buyers. •Latin America has • cotton • Wool • leather • cheap labor •Status in the world marketplace is increasing •Products are made according to North American manufacturers’ specifications. Others products are made to reflect the country’s ethnic heritage. JAPAN Fashion Industry • Produce merchandise quickly • Provide merchandise ahead of other fashion centers • Medium- to high-priced clothing • Exchange rates make goods expensive • Fashion week held in Tokyo Japanese designers • Create innovative and experimental clothing emphasizing flair for comfort and mobility • Little attention is paid to waistlines • Rarely emphasize any certain body part • Consider hem lengths irrelevant • Unusual shapes and fabrics http://love-handbags-for-life.co.uk/files/japan-fashion-w eek-2008.JPG CHINA & HONG KONG •Future major force in fashion •Produces large quantity of textiles •High volume of mass production of lower priced apparel items exported to the U.S. important trading center • low cost production for foreign customers • creates, produces, and markets its own products • exotic fabrics • beautiful silks • original dress creations • strength is production • largest exporter of fashion apparel http://farm4.static.flickr.com/3395/3199090422_c52a151b72.jpg CHINA & HONG KONG •Hong Kong Trade Development Council • organizes fashion week • fosters new talent • Young designers present their work in hopes to win a cash prize and the chance to show their collections in Paris. •Designer group: Hong Kong Fashion Designers Association http://farm4.static.flickr.com/3362/3198243565_b0af0e3c2c.jpg TAIWAN & SOUTH KOREA • Specializes in making sportswear • Low-priced , medium quality, high volume apparel for US mass retailers • Fashion design training is available • Young designers create apparel for country’s fashion market • RTW knitwear, menswear, and sportswear • Low labor rates • Specifications are in line with other coutries companies http://w ww.asia.ru/images/img/143135/sportsw ear.jpg http://w ww.zimbio.com/pictures/YVqB6ndzvND/Seoul+Fashion+Week+09+Jo+Myung+Rye OTHER WORLD LOCATIONS •Singapore •Indonesia •Thailand •Malaysia •Philippines •Australia •India http://www.stylebyme.net/wp-content/uploads/2008/05/kalivas.png Activity STUDENTS WILL RESEARCH ONE FAMOUS DESIGNER FROM ONE OF THE MAJOR FASHION CAPITALS. THEY WILL BE REQUIRED TO GIVE A TEN-MINUTE PRESENTATION OVER THE DESIGNER. THE STUDENTS MUST HAVE A VISUAL AID DURING THE PRESENTATION AND MAY USE ONE OF THE FOLLOWING FORMS: POWER POINT, SCRAPBOOK, OR POSTER. THE REPORT SHOULD INCLUDE: PICTURE OF DESIGNER, LOGO, IF THE DESIGNER IS A MEMBER OF A TRADE ORGANIZATION, AWARDS RECEIVED, BUSINESS LOCATION, PICTURES OF CLOTHING COLLECTION, IMPACT THE DESIGNER HAS MADE ON THE FASHION WORLD, FRANCHISES, AND ANY OTHER VALID INFORMATION. STUDENTS WILL BE GIVEN TIME AT HOME AND SCHOOL TO FINISH THE REPORT. THEY WILL BE GIVEN ONE WEEK TO COMPLETE IT. References Wolfe, M. (2009). Fashion marketing & merchandising. Tinley Park, IL: Goodheart-Willcox.