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New for 2007 Nikon Sport Optics

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					                                                                       FROM:      Nikon Sport Optics

                                                                       AGENCY
                                                                       CONTACT:   CJ Davis
                                                                                  cjdavis@chevalier-adv.com


                                 FOR IMMEDIATE RELEASE

                         NIKON PULLS OUT ALL THE STOPS
                       WITH NEW MONARCH RIFLESCOPE LINE

With 90 years of sport optics experience in its pocket, Nikon has engineered its new Monarch
flagship riflescope line to overcome many of the limiting factors common to many of today’s
riflescopes—and to challenge the limits of optical science, as well.


Nikon designed the Monarch around a new optical system created to give shooters increased
versatility and superlative performance with virtually any type of rifle, in any caliber and in any
imaginable hunting situation. While still maintaining the American-preferred one-inch diameter
main body tube, Nikon engineers developed the new Monarch series to not only provide the
shooter with a big, bright, sharp sight picture, but at the same time minimize the overall length
of the riflescope—and maximize the mount ring spacing capability. The resulting line of
riflescopes pushes the envelope of optical performance with Nikon’s lead-and-arsenic-free Eco
Glass lenses and trademark Ultra ClearCoat® anti-reflective multicoatings, is fast-handling,
pleasing to the eye and very importantly, allows for mounting on virtually any rifle—even
magnum-length actions.


In addition to the enhanced ring spacing, the new riflescope design includes the new Monarch
Eye Box design with its impressive 4-time zoom range and a very comfortable 4 inches of eye
relief that remains constant throughout the power range without sacrificing field of view. In
contrast, most competitive riflescopes supply less than 3-times magnification zoom capability
and eye relief that varies by as much as a full inch between high and low powers. The
Monarch’s massive ocular lens also delivers both a large high-resolution sight picture and the
maximum field of view corresponding to each power setting. As an additional convenience
feature, Nikon has placed rear-facing magnification indicators on the zoom control and included
a quick-focus eyepiece on the new Monarch Eye Box.
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All new Monarch riflescope models utilize Nikon’s precise, repeatable, hand turn reticle
adjustments and feature the company’s new Interchangeable Turret Technology system, which
allows shooters to switch out turret knobs and caps for maximum convenience and versatility.
Monarch 2.5-10x42, 2.5-10x50, 3-12x42SF, and 4-16x42SF models offer 1/4-MOA adjustments
and can be customized with accessory target-style windage and elevation adjustment knobs and
caps. The 5-20x44SF and 6-24x50SF models offer 1/8-MOA adjustments and include low
profile adjustments with caps, target-style high profile knobs with caps, and tapered, easy grip
knobs. Models with magnifications exceeding 10-power also feature a locking side focus knob
on the left side of the adjustment turret. This ergonomically-positioned control allows for
precise parallax adjustment maintenance at virtually any range from 50 yards to infinity.


Nikon mates its patented BDC reticle to every new Monarch riflescope model to allow hunters
to hold “dead-on” at ranges exceeding those previously thought possible. The BDC’s unique
see-through ballistic circles offer an incredible advantage for long range shooting—yet allow a
normal sight picture for shorter-range shots where the crosshair itself is the aiming point.
Nikon’s other reticle styles are also available in the new Monarch scopes, including Nikoplex,
Mildot, Fine Crosshair and Fine Crosshair with Dot.


Suggested retail pricing for the new Monarch riflescopes are (matte finish with BDC reticle):
2.5-10x42 $409.95, 2.5-10x50 $479.95, 3-12x42SF $429.95 , 4-16x42SF $449.95, 5-20x44SF
$529.95 and for the 6-24x50SF $649.95.


For more information on the new Nikon Monarch riflescope models, or information on Nikon's
full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please
contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-
248-6846. www.nikonsportoptics.com.


                                     - Continued on Page 3 -
Monarch Riflescope Features
Monarch Eye Box Technology—A huge ocular with a generous field of view provides 4-times
magnification zoom range and 4-inches of constant eye relief. Quick focus eyepiece allows for a
crisp, detailed sight picture.
Smooth Zoom Control—Magnification reference numbers are viewable from the shooter’s
position.
Locking Side Focus Parallax Adjustment—Standard on all Long Range Monarch riflescopes,
Nikon’s easy-to-reach dials allow you to quickly focus from shooting position.
Enhanced Mount Ring Spacing—Provides mounting to virtually any rifle action regardless of
caliber—even magnum-length actions.
Nikon BDC Reticle Technology—Nikon’s patented bullet drop compensating reticle that
allows accurate and ethical shot placement at longer ranges.
Interchangeable Turret Technology—New Monarch 5-20x44 and 6-24x50 models feature
1/8-MOA adjustments and include low profile adjustments w/caps, target-style high profile
knobs w/caps and tapered, easy grip knobs. All other new Monarchs can be customized with
accessory target-style windage and elevation adjustment knobs and caps.
Ultra ClearCoat® Optical System—The basis of the new Monarch scope, Nikon UCC® is a
complete system comprised of superfine Eco Glass lens glass and Nikon’s proprietary anti-
reflection multicoating technology that pushes light transmission to 99.5% per lens surface (up
to 95% total light transmission).
One-Piece Main Body Tubes—Milled from aircraft grade aluminum for minimum weight and
maximum strength and durability.
Sunshade Adaptable—All new Monarchs can be fitted with sunshades. Monarch 5-20x44 and
6-24x50 models include sunshade.
Waterproof, Fogproof, Shockproof—Legendary Nikon ruggedness is guaranteed.
Lifetime Full Warranty—All Monarch scopes are covered by Nikon’s industry-leading
consumer protection program.



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posted:10/12/2010
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