Increasing Link Popularity WITHOUT Exchanging Links

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					Increasing Link Popularity WITHOUT Exchanging Links
Yes, it can be done. Here are 7 ways that a site can achieve increased
link popularity without having to exchange links:
Directory Submissions - Submit to the Open Directory and other sites like
JoeAnt and Gimpsy. These are all human reviewed directories, therefore
search engines will consider that your site must be of pretty good
quality to be listed in them. Submission to these sites is free, but
there can be quite a wait to get reviewed, since editors are unpaid
volunteers. In addition to a link popularity boost, a listing in Open
Directory will get your site listed in the other Open Directory powered
sites like Google's web Directory, AOL's web directory and many others.
Tips For Directory Submissions:
Editor Check - Is there an editor for your desired category? If not,
consider applying. For Open Directory, this can give you the power to add
your site much more quickly.
Link Title - Don't try any tricks to get keywords in your title if they
are not in your company name. This will get your listing edited if the
listing is approved or rejected outright. The title must be your official
website or company name.
Description - Again, don't try to insert extra keywords here, it could
backfire and your description will be edited or your listing rejected.
The description should be short and concise. Just tell what your website
offers and give some product or service examples if appropriate. Again,
keep it short!
Be patient! - It may take weeks or months to be reviewed. If you've
submitted before and are still not listed, try writing a polite note to
the editor of the category to see if there was a problem.
Paid Submissions - Paid submissions to quality directories and portals is
also a good idea. It is well known that a listing in the Yahoo directory
area will give you a good Google PageRank boost. Listing in the Yahoo
directory area is $299, so skip this option if your budget is limited.
Pay-Per-Click Search Engine Submissions - Google lists the results of
many smaller pay-per-click search engines. This can help link popularity
if your site is listed in these results for your important keywords and
phrases. There are hundreds of these smaller PPC engines that offer a
free advertising credit just for signing up. Take a jaunt on over to for a good list of them. Submit listings
under all your important keywords and phrases and include keywords in
your title.
Affiliate Program - Having an affiliate program can boost your overall
sales by letting other sites do the advertising for you, but did you know
that this can also help link popularity? For some affiliate program
services like Commission Junction or LinkShare, they use a special link
to track clicks and sales, so these may not be effective since they do
not contain your actual domain name. The kind of affiliate program I am
talking about is the type that uses your domain name in the tracking URL
you give affiliates to use. Something like: As long as your affiliate
program uses this type of link, then your site should see an increase in
link popularity. Just make sure you offer a good incentive for affiliates
so that they will add your link to their site. Even better, you can
approve only related sites or sites with a good Google PageRank or Alexa
traffic ranking into your program!
Specialized Submissions - What type of site do you have? What do you
sell? Chances are there is a directory that specializes in just sites
like yours. Have a casino or gambling site? There are many gambling
portals and search engines. Submit to all of them. Have a site that sells
antique fishing tackle? Yep, there are directories relating to fishing,
but you can also submit to the many antique and collectible directories
as well! Sell wedding dresses in New York? Submit to the many wedding and
bridal directories and the New York search engines too. Whatever your
niche, chances are that there is a specialized directory or search engine
for that area. Find them and submit! You'll benefit from the targeted
traffic they send but also increased link popularity.
Create Your Own Directory - Set up your own specialized search engine,
directory or portal catering to your target audience. Your site can be a
featured or showcase site on the main page and other pages! To attract
users, add interactive content such as forums, have chats, offer
contests, the possibilities are endless.
Expired Domain Names - Maybe a site in your industry has gone out of
business? You may be able to pick up their domain name and with it all
their incoming links and traffic. Increase your link popularity by adding
your link to the site prominently, then go ahead and re-direct the user
to your site after a few seconds. Don't re-direct quickly or you may not
reap any link popularity benefits.
That's it! 7 ways to increase your website's link popularity without
maintaining a links page and without sending your visitors to
Kacey Donston - has been promoting online businesses since
1998. Offering search engine optimization, positioning services, pay per
click campaigns, ranking checks, resubmissions, evaluations and more. We
offer comprehensive packages for home business owners, small businesses
and corporate customers.

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