Six Steps For Creating a Coaching Platform by primusboy


									Six Steps For Creating a Coaching Platform
The buzz word in coaching these days is - platform. But what is a
coaching platform and what are the beginning steps to creating one?
A platform is a tool used for promotion. It's a way to sell yourself as
an expert and to sell the products or services that you have to offer.
It's a method for publicity and can be a way of branding yourself.
The beginning steps to creating a platform:
(1) Define your niche (who is your "specific" target audience - the
better you can define this, the better your chances are at creating the
exact products and services this audience needs).
(2) Find out what this audience needs (do online surveys,
teleconferences, forums with your target audience and find out what they
need, what they want and what they're willing to buy to get the answers
or services they're looking for).
(3) Create your own website or blog site where you can share your
experience and your offerings with your target audience.
(4) Paint yourself as the expert (why are you interested in serving this
audience, do you have any experience with serving this audience, have you
had a personal experience that this audience can relate to - if so, write
about through articles, blogging, a book - speak about the experience
through talks, forums, serving on panels, being interviewed).
(5) Get your name in front of your target audience (offer to do talks for
groups related to your target audience, submit articles to the
publications they read, blog on the blog sites they read, attend events
that they would attend, ask to be interviewed for newsletters or
publications that they would read with someone else doing the writing).
(6) Brand yourself (create a "theme" around your expertise and package it
under a marketing umbrella - for example, Alexandria Brown calls herself
the "E-Zine Queen" - she works with entrepreneurs in creating top -notch
electronic newsletters with messages that sell their services and
products, then assists them with the creation of an electronic mail
campaign to sell their products ).
These are the "starter steps" that are needed to launch a platform. You
don't necessarily have to do them in order (although # 1 and # 2 are
recommended first - the others can all happen simultaneously).
Here's to building your coaching platform!
Tina Games-Evans is a freelance writer, workshop facilitator and life
purpose coach for mothers who are dealing with issues related to the loss
of personal identity. Her website is

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