New Small Business Ventures MGT 244 Spring Qt. 2003

Document Sample
New Small Business Ventures MGT 244 Spring Qt. 2003 Powered By Docstoc
					                                             New & Small Business Ventures
                                               MGT 244 Spring Qt. 2003

                                                   COURSE SYLLABUS

Instructor:     Fernando Garcia, M.B.A., J.D.
Office Hrs.:    257 AOB IV, Wednesdays, 1:30 –2:45 PM, or by appt.

Course Description

In the post “ bust” environment, entrepreneurs face new obstacles to new business venture formation. What lessons
can entrepreneurs learn from the implosion? And, equally importantly, what must entrepreneurs do in order to
succeed in this new environment? One major new obstacle facing entrepreneurs is the almost disappearance of funding
available for early stage ventures. Accordingly, a central theme in the course will focus on traditional and non-traditional
options available to entrepreneurs to secure financial, human capital and other resources in the current funding environment.
The course’s main objective is to provide students the opportunity to “sit” in the entrepreneur’s chair in order to understand
the dynamic atmosphere of a start-up, and expose them to the strategic and financial issues facing most high growth start-ups.
The course pedagogue relies heavily on the case method, supplemented by other readings, lectures, and outside speakers,
including previously successful entrepreneurs and new start-up entrepreneurs seeking to build their legacy in the new

The learning objective is to give each student a sophisticated level of understanding for the strategies and techniques
employed by successful entrepreneurs in building and developing high growth ventures. In the course, we will examine new
business ventures at different stages of development, from conceptualizing the business idea to harvesting or exiting the
venture. In addition, we will examine the reasons, and strategies for acquiring companies as opposed to starting one.

The structure of the course is broken down into the following general areas:

    •   Entrepreneurship & Start-Up Strategies
    •   Use & purpose of Business Plan;
    •   Deal Structuring, Negotiating Deal Terms, & Valuation Techniques for New Ventures
    •   The Tools and Strategies for Raising Venture Capital & Alternative Financing for New Ventures
    •   Acquisition of Private Companies
    •   Entrepreneurial Management Issues: Maintaining Control & Direction
    •   Harvesting the Venture Via IPO, Sale of the Business, or Merger

Required Readings

Text: New Business Ventures and the Entrepreneur, 5th Ed. Stevenson, Howard H., Roberts, Michael, and Grousbeck,
Harold Irving, New York, N.Y. McGraw Hill/Irwin, 1999.

Supplemental Course Reader: Harvard and Stanford Business Schools cases, and technical notes.

Course Requirements

    A. Read All Assigned Cases/Notes/Articles.
    Students are required to read all reading assignments, and be prepared to discuss in class.
    B. Two Options for Meeting Course Written Assignment Requirement:
    Students will have two options for meeting the MGT 244’s writing requirement.

            a. Option 1: Submit THREE Case Analyses
    During the course a total of SIX entrepreneurship case studies will be examined and discussed. One way for a student to
    meet the writing requirement is by submitting 3 case write-ups during the term. A student may chose any 3 cases out of
    the six presented. In addition to the six published cases, we will also have the opportunity to look at the live case study of
    SeaBridge Software, which may be included among the three case write-ups. These write-ups, at a minimum, must define
    the problem, present a brief factual background, present restated financial data or otherwise critically assess the financial
    data presented in the case, preferably in the form of an Excel spreadsheet or similar presentation structure, and present a
    recommended plan of action. These case studies should run in length a minimum of five pages, excluding exhibits.
    Students will be graded on organization, financial analysis and presentation, detail of action plan, and creativeness. The
    case write-ups are due at the end of the class discussion pertaining to the case write-up; late submissions will be
    penalized. Students may select any three cases from the SIX assigned cases. Students are encouraged to pace
    themselves in completing this assignment, and should avoid deferring this requirement to the later half of the

            b. Option 2: Participate in the Business Plan Team Project

    Students will self select and form a business plan team (BP Team), consisting of 3 to 5 student members. Each BP Team
    will develop a new business concept, and take that concept to a fully developed business plan that will be discussed on
    the last day of class. BP Teams must also prepare a 2 page executive summary of their business plans as well as prepare a
    short (15 to 20 minute) oral presentation using PowerPoint or overhead slides for their presentations. A typical business
    plan for this exercise should run in length about 10 to 20 pages, excluding financial projections and other pertinent
    exhibits. Students may develop their own new business venture concept, or obtain the assistance of the instructor to
    identify potential opportunities.

    BP Teams Timeline:           3rd Class meeting:        Team Members; Business Concept
                                 7th Class meeting:        Rough Draft of Business Plan
                                 9th Class meeting:        Executive Summary- Final Draft
                                 10th Class meeting:       Business Plan Final & Presentation

Course Grading:

Each student’s final course grade will be calculated on the cumulative points earned on all assignments, according to the
following assignment-weighted formula:

    Class Participation:                          25%
    Case Write-Ups OR Business Plan:              75%

Instructor’s Brief Bio:

Fernando Garcia brings a rich background combining academic, professional, and entrepreneurial experience. Mr. Garcia is a
former investment banker at Kidder Peabody & Company and Bear Stearns & Company. He has been an entrepreneur,
corporate board member, advisor to founders and managements of high technology companies, and is currently raising funds
for a new real estate venture fund entity. Mr. Garcia has previously taught MBA-level corporate finance, international finance
& economics, and entrepreneurship courses at Haas School of Business, U.C. Berkeley, and McLaren School of Business,
University of San Francisco. Mr. Garcia received B.A. and J.D. degrees from UC Berkeley, and MBA degree from Harvard.
Course Topics Outline and Reading Assignments:

                                            MGT 244 Course Schedule

WEEK  Date                              Topics                                   Readings                    Guest
 1   April 2       Introduction to Course; The Entrepreneurial      Stevenson, Ch. 1
                   Process; Start-up Strategies                     Case: DAG
  2     April 9    Developing Startup Strategies; The Business      Stevenson, Chs. 2, 4 & 6             Heather Evans
                   Plan                                             Case: Heather Evans                  Video
                                                                    Supplement: “How to Write a
                                                                    Great Business Plan” by William
  3     April 16   The Business Plan (continue); Legal Forms of     Stevenson, Ch. 5
                   Organization; Legal Issues Primer for            Supplement:
                   Entrepreneurs                                    “Legal Aspects of
                                                                    Entrepreneurship-A Conceptual
                                                                    Framework” by Constance
  4     April 23   Search for Capital I: Dealing with VCs; An       Stevenson, Ch. 3                     David Brogan,
                   introduction to venture capital; The state of    Supplement: “Note on Pre-Money       Co-Founder,
                   venture capital funding; Valuation Techniques    & Post-Money Valuations (A)          Market Tools
                                                                    and (B)” by Linda Cyr
  5     April 30   Search for Capital II: Terms Sheets & Deal       Stevenson, Chs. 10 & 11              Don Reinke,
                   Structure; Private Placements; Angel Investors   “Establishing The Venture            Partner, Reed
                                                                    Capital Investment Terms” by         Smith, LLC
                                                                    Bay Venture Counsel, LLP
                                                                    Cases: Walnut Venture
                                                                    Associates (A), (B), (C), and (D);
                                                                    Read case (A) for background,
                                                                    and focus on cases (B), (C) & (D)
                                                                    for class discussion w/ Guest Sp.
  6     May 7      Attracting Stakeholders in the New Venture;      Stevenson, Chs. 7, 8 & 9             Jamie Pardi,
                   Bootstrap Financing; Alternative Sources of      Live Case:                           Founder,
                   Financing                                        SeaBridge Software                   SeaBridge
  7     May 14     Managing the Growing Venture                     Stevenson, Chs. 16 & 17
                                                                    Case: Gordon Biersch (in
                                                                    Stevenson) SKIM
                                                                    Case: Gordon Biersch: New
                                                                    Challenges & Opportunities
  8     May 21     Acquiring a Private Company                      Stevenson, Chs. 14 & 15              Edward
                                                                    Case: Allen Lane                     Mooney, Pres.,
                                                                                                         Learning Corp.
  9     May 28     Harvesting the Venture; The IPO Option &         Stevenson, Ch. 18
                   Issues; Merger and Consolidation Strategies      Case: Teleswitch (A)
  10    June 4     Business Plans Presentations                     None                                 BP Teams