Email Promotion: Convert Internet Marketing Potentials into Long-Term
Electronic mail, or commonly known as email, is one of the popular
methods of modern communications. Through the email services, you will be
able to compose, send, store, and receive messages over recognized
electronic communication system. Moreover, it also allows you to attach
computer-related files (computer files such as images and audio entries
as well as word documents and computer-generated spreadsheet) to your
email messages, making it an effective tool in exchange of information on
the Internet. The use of email is not just ideal for personal purposes
but for business purposes as well.
Speaking of business purposes, do you know that email is one of the
popular promotional tools used on Internet marketing? According to the
study conducted by the Winterberry Group, a consulting firm that works on
marketing services, direct marketing, and marketing technology of online-
based companies, email promotions yields an average of $15.50 return of
investment for every dollar spent. It is equivalent to a 17 percent
return of investment than the conventional mail campaigns and 73 percent
more than telemarketing campaigns.
In other words, the study shows that email promotion is not just a
popular promotional tool but also a cost-effective strategy on Internet
marketing businesses. Through sending out at least a single email
newsletter to interested individuals, you will be able to build your
subscriber base that will be your primary source of web traffic and
revenues. With every dollar that you will spend on sending out email
newsletters, you will save substantial amounts of money from acquiring
prospects and clients.
Sending relevant email communications to various individuals who
requested for such information is the most effective way of establishing
a relationship with him and later turns him into your clients and your
clients into long-term product evangelizers.
To achieve your goal of earning substantial amounts of money on your
Internet marketing business, you decide to adopt the email promotion
method and start sending out several newsletters to your present clients
and prospects. However, there are important rules that you need to follow
in email promotion that will increase your chances of achieving all your
marketing objectives, whether to increase repeated orders, convert
attracted web traffic into long-term clients, or obtain high quality of
So what are the rules? First, send email correspondence to individuals
who have requested it. For instance, you are into an affiliate program
wherein you are tasked to endorse a merchant’s website pertaining to
travel and adventure planning. When someone subscribed to your email
newsletter, do not move them over to your affiliate’s vacation list and
instead send them email containing articles on various ways of how they
can enjoy traveling in this particular place. It would be better that you
send him monthly email newsletters with regularly-updated information on
other topics, but do not mix your newsletter bases just because you want
to increase your mailing volume. Remember that sending out-of-topic email
newsletters will just be the ground of losing your present and potential
clients later on.
The second rule that you need to follow when you prefer email promotion
for your Internet marketing business is to be consistent with the
frequency of email newsletters sent. Depending on the kind of Internet
marketing business you are into as well as your subscriber’s level of
interest, the appropriate volume for you could be weekly or monthly. Once
you have found the appropriate email sending frequency to your
subscribers, stick with it. You will be able to attract more potential
clients since they know when they can expect to receive a fresh email
newsletter from you.
Aside from the aforementioned rules in email promotion, there are various
considerations as well so that you will be able to get more potential
clients for your Internet marketing business. These are as follows:
1. If you have your mailing list, you must have an auto responder
service. This will send email newsletters to your mailing list on a
regular basis without any human intervention.
2. Aside from the auto responder service, you must also include opt-in
forms on your site for individuals who wish to add their names to your
mailing list. The auto responder company will provide an HTML code that
would be pasted into your site.
3. Use the auto responder service’s tracking system to identify which of
your email newsletters are opened by your subscribers and lead to
additional web traffic to your site.
By following the rules and considerations in email promotions, you will
be able to achieve your marketing goals and succeed in your Internet