Truth About Adsense Reality, Or Just A Fantasy.
Adsense is getting ever more popular with many online business owners and
Internet marketers. And who can blame them? We have heard many stories of
some people earning 5 figures per month from this Adsense program. And
with the many rewards that can be gained from this pay-per-click program,
it is really difficult not to join in the fun.
The Adsense program may sound simple enough: put the Adsense ads on your
website, drive traffic to your site, and hope that many of the visitors
will click on the ads. No selling, no inventories, and no need for
customer service either. Sounds like a dream online business. Or is it?
In this Internet marketing guide, I will discuss the truth about Adsense,
and let you see for yourself whether this is reality, or just a fantasy.
This is a numbers game
Just like any other business, the Adsense program is purely a numbers
game. The more the merrier, as they say. So don't expect extraordinary
results if you are playing this game with only one website. Sure, there
are some gurus out there who claim that they are earning thousands of
dollars per month from just one website. But in order for you to achieve
that, you have got to drive an enormous volume of visitors to your
website to start earning the sort of income you dream of.
You see, the Adsense program works in this way: If you have just one
website which is earning you a paltry $20 per day, you would have earned
a grand total of $600 per month. So what do you need to do if you want to
earn more? Simple. Just churn out more websites.
Using the above example, if you are earning $600 per month from one
website, how much would you earned if you set up 5 more websites? That's
right, you would have earned $3000 for the month.
So Adsense is really a matter of playing the numbers game. The more
websites you build, the more you will earn.
The 3 Vital factors in the Adsense game
There are basically 3 vital factors which will determine whether you can
succeed or fail in your Adsense venture. Let us take a look at these 3
very important ingredients.
1. Choosing the right keywords
This is perhaps the most important factor. You must be able to choose the
right keywords with high costs per click (CPC). The CPC determines how
much you will receive every time a visitor to your site clicks on the
Adsense ad. Get this part wrong, and you can kiss your Adsense venture
You would need to do some homework to find out about the rates of certain
keywords, and also gather some information on how much your competition
are bidding for the keywords.
You can do a search on Google to find some free tools and helpful
resources for you to accomplish the two tasks listed above.
2. Volume of ad impressions
The second vital factor is ad impressions. You really do need to have a
very high volume of these impressions. For this to happen, there is only
one way to go: drive lots and lots of traffic to your website. You would
need to implement some Internet marketing strategies, and other search
engine optimization tactics. There are also some black hat tactics which
some Internet marketers are using right now. You can choose to be a nice
guy, or you can choose to irritate some players in the game, it is all up
3. High click through rate
The last vital factor is the click through rate (CTR). CTR is the ratio
of successful clicks per number of visitors. You must achieve a high CTR
for your websites in order to make it in the Adsense program. The higher
your CTR, the more you will earn.
You can improve the CTR in a number of ways. One of the ways is to choose
the right kind of ad display that will blend into the background of your
website, so that your ads will not scream 'advertisement', and lower your
CTR. Another way is through clever and effective ad positioning. For this
to happen, you have got to test, and re-test for the best results.
Remember, patience is a virtue.
Content Is King
This is an undisputed fact in the world of Internet marketing: Content is
King. And this fact will hold true for as long as the Internet exists.
Websites are driven by content, and more content, so you would need to
constantly add lots of high quality content furnished with fresh and
valuable information for your visitors. Take note that only high quality
content will do. If you have nothing more than just gibberish content,
then your website will fail miserably, because your visitors would not
want to visit some junkie stuff which is just plain wasting their time.