Alisa Augello Jessica Elmore
Marketing 3 Audiences: Future Bride and Groom to be Mother and Father of the Bride and Groom Professional Networks
Future Bride and Groom: Mostly Money: Get on the internet, on popular wedding websites, theknot.com, chicagowedding.com, weddingchannel.com, marthastewart.com, Mostly Time: Wedding day assistance, remind them that you are one of the few professionals that will be with them all day this way they feel like they are getting more attention then what other photographers provide.
Mother and Father of the Bride: Mostly Money: Online Proofing, Parents albums, Bridal expos are a good way to reach the mother of the bride brochures, pricelists. Mostly Time: Set up a blog for mothers’ and father’s of the bride for tips, speeches, toasts, the best for their children. Consultations to discuss what package is right for them based on their budget.
Professional Networks: Mostly Money: Postcards, design for the postcards, tradeoffs (will photograph for them if they suggest our business to potential clients) Membership to organizations like Professional Photographers Association, and Wedding photojournalism Association (this way we could potentially win awards and establish our reputation in the professional community.
Mostly Time: Personally handing out postcard sized fliers to beauty salons, fitness centers, and wedding boutiques in the local area advertising us. Also, network with wedding planners in the area.