Mobile TV Standards of Service, Service of Standards by ejy64045

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									                                Mobile TV:
Standards of Service, Service of Standards
                                    Julien Signes
                      President, Founder, Envivio
Agenda

• Mobile TV today



• Mobile TV Standards



• Mobile TV tomorrow




                        -2-
Digital Video - Many Terminal and Network Choices
           2.5 G Solutions   3G Mobile Solutions                   Hybrid Solutions                Broadcast Solutions




                                      CDMA200 IX



                                                   HSDCP

                                                           DVB-H




                                                                              ISDB-T
                                                                                       DMB-S
                                                                      DMB-T




                                                                                                                       DVB-C
                                      EV-DO




                                                                                                               DVB-S
                                                                                                       DVB-T
                               UMTS
            GPRS




                                                                                               IP TV
     IP and MPEG-4 are Driving Most of the New Video Applications
Source: Irdeto




                                                           -3-
Mobile TV status today




                 3GPP: 100+ deployments
                 DVB-h: 36 trials in 23 countries
                 T-DMB: S. Korea, 500k subs
                 ISDB-T: Japan, 15k subs



                           -4-
User Feedback

                   Finland                UK          France           Spain
                  58% believe it    83 Satisfied     75% Would       73% satisfied
 Statisfaction    will be popular   with the         recomment the   with the preic
                                    service          solution

                  41%               76%              75%             68%
 Willingness to
 Pay
                  5-30 minutes      23 minutes per   16 Minutes      20 Monutes
 Daily Viewing                      session, 1-2     average
 Time                               sessions per
                                    day
                  Local             News, soaps,     News, soaps     News, music,
 Popular in       Programms         music,           and music       entertainment:
 content          from Finish
                  National TV
                                    documentaries
                                    and sports
                                                                     Sports. a

                  and sports




                                    -5-
Mobile Video Deployments Accelerating

                                          3G 3G Subscriber Forecast
                                             Subscribers Forecast                                            US+Europe Mobile Video Subscribers
                   600.0
                                                                                                        80
                                                                             493.1                                                                67.9
                                                      82% CAGR                                          70                   58% CAGR




                                                                                     Subscribers (MM)
Subscribers (MM)




                                                                                                        60
                   400.0                                             359.0                                                                 49.4
                                                                                                        50
                                                                                                        40                          33.8
                                                             218.6
                                                                                                        30
                   200.0                                                                                              21.7
                                                 103.9                                                  20
                                                                                                             11.0
                                   44.7                                                                 10
                                                                                                        0
                        0.0
                                   '05A           '06E       '07E    '08E    '09E                             '05E    '06E          '07E   '08E   '09E


                                                                                                         •   Mobile Operators Looking to Increase
                   •       3G networks ubiquitous                                                            Revenues and Decrease Churn
                   •       Video is one of the key applications                                          •   Solidifying Standards Resulting in
                                                                                                             Increased Adoption

                       Source: In-Stat, Frost and Sullivan




                                                                                              -6-
Mobile TV Standards
Standards: From transport to Codec
  •   Audio Codec
       –   Amr (nb and wb), mp3, aac, aac, he-aac, he-aac+
       –   wma, real-audio                                              More than
  •   Video Codecs                                                  1,000 combinations
       –   H263, mpeg-4 sp and asp, h264,
       –   vc-1, real-video
                                                                    For an end to end
  •   Security                                                           Solution!
       –   Ipsec, OMA, ISMAcrypt,SRTP,…
  •   Metadata
       –   OMA BCAST, DVB- H CMBS(MPEG-7)
  •   Interactivity
       –   MPEG-4 Laser, SVG,..
  •   Streaming protocol
       –   RTP                                                         =>GLOBAL
       –   MPEG-2 TS
  •   Transport network
                                                                   INTEROPERABILITY
       –   GSM/GPRS/UMTS and hspda                                    CHALLENGE!
       –   CDMA, CDMA2000,..
       –   DAB, DMB
       –   DVB-T, DVB-H
       –   Mediaflo etc…




                                                             -8-
 2.5G, 3G and Beyond
• Features
   –   2.5G (30kbps), 3G (200kbps), HDSPA (500 kbps)
   –   Now: 3gpp pss and 3gpp2 (one to one streaming)
   –   Based on standards mpeg-4 a/v codecs
   –   RTP/UDP/IP carriage
   –   Future: 3gpp MBMS and 3gpp2 BCMCS (one to many, multicast
       enabled)
• Analysis
   – Service already deployed on existing 3G Networks infrastructure
   but
   – Quality of the service has to be improved
   – Current infrastructure not -yet- broadcast enabled and is not
     scalable
        • Broadcast services require additional VOD infrastructure to scale


                                        -9-
 DVB-h
• Features
   –   Based on standard mpeg-4 A/V codecs
   –   Between 200 to 500kbps per stream
   –   RTP/UDP/IP carriage further encapsulated over DVB-T
   –   Standard Conditional Access
   –   Using DVB-T infrastructure
• Analysis
   – Higher quality TV-like experience
   – Potential new revenues for broadcast operators
   – IP carriage allows 3G/DVB-H convergence more easily
   but
   – Revenue models not straightforward for Telcos
   – Needed infrastructure deployment to achieve in-door coverage efficiently
   – New frequency allocation requires governmental approval




                                      - 10 -
 T-DMB, DMB-S, ISDB-T
• Features
   – Satellite or terrestrial broadcast
   – Using MPEG-4 codecs and MPEG TS
   – Between 200 to 500kbps per stream

• Analysis
   – Commercially deployed in Japan and Korea
   – Higher quality TV-like experience
   – Potential new revenues for broadcast operators
   But
   – Limited number of channels
   – Limited convergence between 3G and DMB and ISDB-T
   – Revenue models not straightforward for Telcos
   – New frequency allocation requires governmental approval




                                     - 11 -
Other Standards

• MediaFlo
  – Technology proposed in the US by Qualcomm
• DMBT
  – Technology developed in China
  – Standard undefined
  – Extension outside of China unclear
• Wimax
  – Possible alternative transport medium
  – Multicast, transports and codecs are not defined




                            - 12 -
Overview of the Mobile Video Standards

                  interactive                                 Broadcast
                                                                                  DMBT,
Standard            3GPP         DVB-h          DMB-T/S             ISDB-T       MediaFlo,
                                                                                 Wimax,..
                     VOD                                                         Broadcast/
Applications                    Broadcast       Broadcast         Broadcast
                  Live/VOD                                                         Other

                                               Terrestrial/          Sat +
Transport         3G Network    Terrestrial                        terrestrial    Specific
                                                Satellite             relay
                                                 Korea           deployment in
                                                                                   China,
Deployments          100+        36 trials    Deployments             JP,
                                              >500k subs                          US trials
                                                                   ~15 subs
                     Most       Broadcast     Strong in Asia                        N/A
Characteristics    deployed
                                                                  JP Specific
                                Most trials   Trials in China




                                              - 13 -
      Mobile Standard Deployments
                                 Mobile Broadcast Video Deployments


                  60


                  50


                  40
Subscribers (M)




                                                                                    DVB-h
                  30
                                                                                    T-DMB
                                                                                    S-DMB
                  20
                                                                                    ISDB-T

                  10


                   0
                        2005   2006          2007             2008    2009
                  -10
                                             Years                           Source:Informa




                                                     - 14 -
Deployments
How to deploy Mobile TV services?

• Content/Services
     • Live TV of existing content
     • VOD/Specific clips
     • Interactive application/packaging/pricing
• Network Infrastructures/Terminals
     • 3G only? Broadcast Standard?
     • Choice limited by availability of handsets
• Video infrastructure
     • Security?
     • Standard to be supported?




                                  - 16 -
 Mobile TV Resolutions

• Data rates and resolutions depends on terminal and network type
• Cellphone
   QCIF – QVGA          30-256 kbps
   GPRS, 2G, 2.5G
• PDA/Smart phone                                 QCIF
   CIF – VGA            256-768 kbps
   3G, DMB-T,DVB-h                                       CIF-QVGA
• Automotive / Portable / Home:
   VGA - D1             768kbps - 1 Mbps
   Wimax, HSDPA
                                                                    VGA-D1




                                      - 17 -
 MobileTV Platform 3G Architecture
                               MOBILE VIDEO PLATFORM

                                             Mobile
           Live Video Source                 Encoder

                                                                                            MobileTV
                                                                  3G IP Data Transmission   Phone Client
                                             Video Server

    File
                                             Network
             Offline Encoder                 Control
CONTENT



                                           IP Encryption

                                           Portal Server

                                           DRM / Authentication

                    Metadata               Application Mgmt

                                           Provisioning

                                           Rating




                                                    - 18 -
MobileTV Platform DVB-H Architecture

                               MOBILE VIDEO PLATFORM

                                             Mobile               DVB IPE
           Live Video Source                 Encoder
                                                                                       MobileTV
                                                                                       Phone Client
                                                                            DVB-H/T
                                             Video Server                   Emitters

    File
                                            Network
             Offline Encoder                Control
CONTENT



                                           IP Encryption

                                           Portal Server

                                           DRM / Authentication

                    Metadata               Application Mgmt

                                           Provisioning

                                           Rating




                                               - 19 -
 MobileTV Convergence

                                   MOBILE VIDEO PLATFORM

            Live Video Source
                                                    Mobile
                                                    Encoder
                                                                       3G Network    MobileTV
                                                                                     Phone Client
                                                    Mobile
                                                    Video Server
    File
                 Envivio
                 4Coder™ SE                        Network
                                                   Control
                                                                                                    • Future Broadcast
                 Offline Encoder
CONTENT
                                                                                                      mobile TV
                                                                     DVB-h, ISBD-T, DMB,..
                                                                   Encapsulation/transmission
                                                                                                       – Broadcast
                                         IP Encryption
                                                                                                         standard for live
                                         Portal Server
                                                                                                         channels
                                         DRM / Authentication

                                         Application Mgmt
                                                                                                       – 3G for
      Metadata

                                         Provisioning
                                                                                                         interactivity and
                                         Rating                        3G IP Data Transmission
                                                                                                         billing




                                                                        - 20 -
Convergence Beyond Mobile
  Content         Service                                   Network                                             Consumer
  Management      Provider                                  Operator                                            Experience
                  IP VIDEO PLATFORM

                                        Encoder
                                        Transcoder
                                                                                                              Residential
                                                                                                              IPTV
                                                                                                              Standard Def
                                        ™                                                                     & High Def
                                        Video Server                                                          STB EPG
           File




                                                                        (Fiber/DSL/Coax/Satellite/Wireless)
    Metadata                            Middleware

    CONTENT                                                  ACCESS
                                                                                                              Desktop TV
                                                                                                              PC Player
                                                `
                                                                                                              EPG            `
                                                                                                              Webcasting


                  Off-line Encoder   Authoring Tool




                         Other Components
                                            Billing
                                            Rating Server                                                     MobileTV
                                                                                                              Phone Client
                                            DRM
                                            Encryption

                                            3rd Party
                                            Applications

                                                               - 21 -
Mobile TV Applications Evolution

• Evolution
  – first: TV when I want (tivo)
  – Then: TV where I want and when I want
• Services rollout
  – Simple services first: live radio, live tv
  – Future: seamless experience of broadcast and on-
    demand television on any device
  – Then more interaction between new tv usages and
    mobile



                           - 22 -
Conclusions

• Mobile TV is happening
  – Nokia, Alcatel, Siemens, Huawei, UT Starcom,
    Motorola,Thomson…are getting ready to deploy
• Applications and business models still in progress
  – Content is key
  – Broadcasters vs Telcos business models
• The eco-system is complex
  – Many standards
  – Chose a multi-standard ready solution



                            - 23 -
                   Questions?
Come and see us Booth SL 4403
                         Julien Signes
           President, Founder, Envivio

								
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