The Offline Marketing Advantage by MarijanStefanovic


									The Offline Marketing Advantage

Need to find the best way to market your business? You have two choices
here: online and offline. Online is the latest marketing trend today, one
that focuses on the internet as the primary marketing tool. Offline
marketing, on the other hand, makes use of traditional methods to promote
a business. Although many people will tell you that online marketing is
the best way to go, there is still an offline marketing advantage and
appeal not found in internet marketing.

If online marketing is so popular, then why do offline marketing methods
remain? Well, the answer is simple: these methods have been tried and
tested, and they have withstood the test of time when it comes to their
effectiveness. Specifically, they offer the following benefits:

They Reach Out To A Wider Range Of Potential Customers

Sure, cyber technology is the new trend, but there's one fact that
remains—not all people have access to the internet, whereas almost all
homes have televisions and radios, and many people read newspapers
everyday. Similarly, not all people are familiar with the use of the
internet. Some may be familiar with computers, but only the basic—
checking of email and chatting, for instance—but not with the more
complicated methods of web surfing. Therefore, advertising through
offline marketing methods ensure improved exposure of your business.

They Provide Fast And More Stable Results

Creating a website, optimizing it, and maintaining it will not only take
a lot of money but as well as a lot of time—it takes a long time before
many people can see your site, and there's still no assurance at that.
Online marketing can be high maintenance. Offline marketing, on the other
hand, provides instant business exposure. And if you market offline by
giving away freebies with your business name on it, you're leaving
something concrete that can remind people of, and even introduce them to,
your business even after a long time. Online marketing, on the other
hand, greatly depends on the skill of the people behind the site—just one
marketing mistake can bring your site to the last pages of the search
results, never to be seen again.

The Personal Touch Is A Sure Offline Marketing Advantage

Nothing beats people-to-people interaction when it comes to marketing—
marketing your product offline through trade fairs, by guesting in
seminars and conferences, and other means that involve face to face
contact. People will trust you more if they see or encounter you in
person, contrary to dealing with an online site with no personal face.
Besides, more people trust ads seen on TV and newspaper or heard in radio
than those they see online because of the proliferation of online scams.
People trust TV, radio, and newspaper commercials and ads because they
know who to run after in case problems occur.

Because of all these benefits, there's a guarantee that offline marketing
will remain for a long time to come. So if you want a tried-and-tested
means to market your business, go offline and enjoy the offline marketing

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