US Wine Market Forecast to 2012 - PDF by RNCOS

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									RNCOS                      US Wine Market Forecast to 2012
Online Business Research
RNCOS                                                                   US Wine Market Forecast to 2012
Online Business Research




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                                    © US Wine Market Forecast to 2012
                                                RNCOS, 2010
                                                  Edition 3.0
                              All rights reserved. This publication is protected
                           by copyright. No part of it may be reproduced, stored
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                                         permission of the publishers.
RNCOS                                                                        US Wine Market Forecast to 2012
Online Business Research




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RNCOS                          US Wine Market Forecast to 2012
Online Business Research




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RNCOS                                                                                                     US Wine Market Forecast to 2012
Online Business Research




                                                                 Table of Contents

1.      Analyst View ........................................................................................................................................9
2.      Global Wine Market - An Overview .................................................................................................10
3.      US in Context of Global Wine Market .............................................................................................12
     3.1 Production.......................................................................................................................................12
     3.2 Consumption ..................................................................................................................................14
     3.3 Import..............................................................................................................................................15
     3.4 Export .............................................................................................................................................16
4.      What Makes US Wine Market Attractive? .......................................................................................17
     4.1 Medical Benefits .............................................................................................................................17
     4.2 Drinking Frequency ........................................................................................................................19
     4.3 Women Wine Consumers...............................................................................................................21
     4.4 Younger Generation .......................................................................................................................22
     4.5 Government Support ......................................................................................................................23
5.      US Wine Market - Performance........................................................................................................24
     5.1 Production.......................................................................................................................................24
     5.2 Consumption ..................................................................................................................................26
     5.3 Products..........................................................................................................................................30
        5.3.1 Table ......................................................................................................................................31
        5.3.2 Dessert...................................................................................................................................33
        5.3.3 Champagne/Sparkling ...........................................................................................................34
     5.4 Color Mix.........................................................................................................................................36
        5.4.1 Red ........................................................................................................................................37
        5.4.2 White......................................................................................................................................38
        5.4.3 Blush ......................................................................................................................................39
     5.5 Provinces ........................................................................................................................................40
        5.5.1 California................................................................................................................................41
        5.5.2 Washington ............................................................................................................................44
        5.5.3 Oregon ...................................................................................................................................48
        5.5.4 New York ...............................................................................................................................51
     5.6 Trade ..............................................................................................................................................52
        5.6.1 Import.....................................................................................................................................52
        5.6.2 Export.....................................................................................................................................55
     5.7 Distribution Networks......................................................................................................................59
6.      Consumer Behavior..........................................................................................................................61
     6.1 Price Sensitivity ..............................................................................................................................61
     6.2 Key Premium Wine Consumers .....................................................................................................64
     6.3 Consumer Segment by Generation................................................................................................65
     6.4 Consumer Segment by Gender......................................................................................................69
7.      Growth Prospects .............................................................................................................................70
     7.1 Retail Food Stores..........................................................................................................................70
     7.2 Drug Stores ....................................................................................................................................71
     7.3 Viticulture ........................................................................................................................................72
     7.4 Hotel and Restaurants....................................................................................................................73
     7.5 Beverage Containers......................................................................................................................74
     7.6 Celebrity-branded Wines ................................................................................................................75
     7.7 Online Marketing ............................................................................................................................76
8.      Roadblocks and RNCOS Recommendations.................................................................................77
     8.1 Price War ........................................................................................................................................77
     8.2 Ineffective Advertising ....................................................................................................................78
     8.3 Substitute Products ........................................................................................................................79
     8.4 Proliferation of Brands ....................................................................................................................80
9.      Key Players........................................................................................................................................81
     9.1 E&J Gallo Winery ...........................................................................................................................82
     9.2 The Wine Group .............................................................................................................................83


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RNCOS                                                                                            US Wine Market Forecast to 2012
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    9.3 Constellation Brands, Inc................................................................................................................84




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RNCOS                                                                                   US Wine Market Forecast to 2012
Online Business Research




List of Figures:

Figure 2-1: Global - Wine Consumption (Billion Liter), 2004-2009..............................................................11
Figure 3-1: Global - Wine Production by Region (%), 2009 ........................................................................12
Figure 3-2: Global - Wine Production by Country (%), 2009.......................................................................13
Figure 3-3: US - Share in Global Wine Consumption (2009) ......................................................................14
Figure 3-4: Global - Wine Imports by Country (%), 2009 ............................................................................15
Figure 3-5: Global - Wine Exports by Country (%), 2009............................................................................16
Figure 4-1: Relative Risk of Death with Frequency of Wine Consumption .................................................17
Figure 4-2: Reduction in Salmonella based Food Poisoning on Wine Consumption (Units/ml) .................18
Figure 4-3: US - Per Capita Wine Consumption (Gallons), 2004-2008 ......................................................19
Figure 4-4: US - Wine Consumption Frequency (%), 2006 & 2009 ............................................................20
Figure 4-5: US - Core and Marginal Wine Consumer by Gender (%), 2008...............................................20
Figure 4-6: US - Net Percent Gain in Wine Consumption by Generation (2009)........................................22
Figure 5-1: US - Wine Production (Million Gallons), 2007-2009 .................................................................24
Figure 5-2: US - Number of Bonded Wineries (2007-2009)....................................
								
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