WE TE RENSIC ANA
WEBSIT FOR C S
ve a page rank
If you hav o sales, this is
k, back links, traffic and no ou didn’t trac
s for you. If yo ck any of dataa on
it will be hard
your site i d to tell what you are doing wrong. Assuming you ha you’re
ave stats tracking set up, y
mainly gooing to be looking at 3 main things:
1. How much tra g your way
affic is coming
What pages re
2. W eceiving traffic
Where the tra
3. W g from
affic is coming
use Google An
I usually u ree and availa
nalytics; it’s fr o set up, all yo
able to everybody. Easy to o is
ou need to do
java script on
add little j n the blog or e each page onn your site. Yo
ou can diagno
ose or mis‐dia ems
you have and if you do on’t track thin you will have a problem.
ngs properly y
“This is just a wrong to ct is low quality and I don’
opic or produc ersion, this nic
’t have conve che is too
competitive and so on…” if you don n’t have any ddata you can oonly guess wh on.
hat is going o
So, first th uld do after domain is read
hing you shou ng installation
dy, get trackin n:
here are 3 things you MUS
Th d to solve this
ST understand s problem:
No traffic‐ or
1. N r not enough h traffic to yoour website. If you have only 45 visitors per month y you
will not make aa sale becaus se most sites make one sal sitors. That is standard
le per 100 vis
co % . In this case
onversion 1% ease promotion and problem is solved.
e solution is easy, just incre .
Thhere are manny ways you c can do that: se affic,… If you get a sale aft
eo, ppc, solo ads, social tra ter
yoou have 100 v means you can promote lik
visitors that m ke crazy becaause you have e conversion. If
yo a sale after 10
ou don’t get a ors you have some other k
00 or so visito kind of proble em and you sh hould
work on your s
w site first.
2. Where is traffic coming from?
Traffic is not created equal, traffic from the SEO is not the same as traffic from PPC or social networks,
from article directories and mass media. If conversion is missing it means that visitor are not responding
well to what’s on your blog or website. In the Google Analytics you will find keywords your visitors are
using to find you. Try to improve those page they go to get conversion and also add some quality
content on regular bases. If main traffic comes from articles ask yourself how you can improve your site
to serve those visitors better. What are they looking for? Free content, eLearning, pin point articles that
perform best and analyze it.
3. What pages receiving traffic?
Sites do not receive traffic, individual pages do. Some pages will never be indexed by Google
and some will be right away. You should analyze that site and single out those page that do not
perform well. If you have a word press blog all you need is ‘SEO pressor’ http://bit.ly/aCgic9
plug‐in to know how perfect SEO page should look like. It will tell you, every time you write an
article, what elements to include to get perfect page. Testing and tracking qualified traffic is the
name of the game. It is really important that you know what you want people to do when they
hit a particular page, and optimize for that. Do not overwhelm yourself and end up not taking
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