Contact:        Rob Manfredo
                                                                 Sony Electronics Inc.
                                                                 (201) 930-6032

                         CREATE PICTURE-PERFECT MEMORIES

       Portable and Easy-to-Use Digital Photofinishing System Gives Event Photographers
                      an On-site Added Service and Extra Revenue Stream

PARK RIDGE, N.J., May 24, 2010 - The owners of Capitol Photo and Sons are continuing their

family business, so they know the importance of helping other families document a special

event day with unique and lasting photo memories.

        Jacob and Daniel Madwed are using Sony’s SnapLab digital photofinishing system to

help clients document special events, while adding an extra potential revenue stream that can

expand their business.

        With digital technology, capturing, sharing and printing memories are becoming even

easier. Using the SnapLab system, a portable and easy-to-use digital printing kiosk,

photographers can take pictures of guests and print them on-site, or event guests can even use

their own digital cameras to make personalized photo mementos.

        Jacob and Daniel use the SnapLab system to create photo party favors at events such as

bar/bat mitzvahs, fundraising events and holiday parties. They take photographs of party guests

on digital cameras, print them out on-site and mount them on festive frames that

commemorate the special occasions.

        “The photo cards are a great keepsake and remind everyone of the good time they had

at the party,” said Daniel. “When you start your own business, you are starting something
serious. You have to put as much time and energy as you can into your business and then your

business will bear success.”

        His brother and partner, Jacob, added, “One of the most important things in running a

business is customer satisfaction. Especially when starting your own business, it's the customers

that will determine your future success.

        The Sony SnapLab system is an "on-location photo lab" that provides quick, premium

quality digital prints from an easy-to-use tabletop unit for both commercial and professional use.

It features an LCD screen and inputs for a variety of the most popular digital media devices.

        “Event photography is a competitive business, and you have to set yourself apart to

succeed,” said Lynda Falby, marketing manager for digital photofinishing at Sony. “The SnapLab

system is perfect for this. A professional photographer gets a ton of easy-to-use capabilities,

making it the ideal tool to expand their packages and make them more attractive to event


        The system can produce a full range of digital photo print sizes in just seconds, and also

features a variety of editing tools, which include zoom, crop, rotate, color adjustment, red-eye

reduction and sepia or black and white transformation. Custom designed borders can be loaded

onto the system for logos, event names and to create decorative frames, greeting cards and


        Already in use by retailers, law enforcement agencies, schools, houses of worship and a

range of other organizations, the SnapLab system is a perfect fit for an event photographer’s

arsenal. For more information about Sony’s SnapLab system and other digital photofinishing

products, please visit

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