FOR IMMEDIATE RELEASE Contact: Rob Manfredo Sony Electronics Inc. (201) 930-6032 email@example.com SONY SNAPLAB SYSTEM HELPS FAMILY BUSINESS CREATE PICTURE-PERFECT MEMORIES Portable and Easy-to-Use Digital Photofinishing System Gives Event Photographers an On-site Added Service and Extra Revenue Stream PARK RIDGE, N.J., May 24, 2010 - The owners of Capitol Photo and Sons are continuing their family business, so they know the importance of helping other families document a special event day with unique and lasting photo memories. Jacob and Daniel Madwed are using Sony’s SnapLab digital photofinishing system to help clients document special events, while adding an extra potential revenue stream that can expand their business. With digital technology, capturing, sharing and printing memories are becoming even easier. Using the SnapLab system, a portable and easy-to-use digital printing kiosk, photographers can take pictures of guests and print them on-site, or event guests can even use their own digital cameras to make personalized photo mementos. Jacob and Daniel use the SnapLab system to create photo party favors at events such as bar/bat mitzvahs, fundraising events and holiday parties. They take photographs of party guests on digital cameras, print them out on-site and mount them on festive frames that commemorate the special occasions. “The photo cards are a great keepsake and remind everyone of the good time they had at the party,” said Daniel. “When you start your own business, you are starting something serious. You have to put as much time and energy as you can into your business and then your business will bear success.” His brother and partner, Jacob, added, “One of the most important things in running a business is customer satisfaction. Especially when starting your own business, it's the customers that will determine your future success. The Sony SnapLab system is an "on-location photo lab" that provides quick, premium quality digital prints from an easy-to-use tabletop unit for both commercial and professional use. It features an LCD screen and inputs for a variety of the most popular digital media devices. “Event photography is a competitive business, and you have to set yourself apart to succeed,” said Lynda Falby, marketing manager for digital photofinishing at Sony. “The SnapLab system is perfect for this. A professional photographer gets a ton of easy-to-use capabilities, making it the ideal tool to expand their packages and make them more attractive to event guests.” The system can produce a full range of digital photo print sizes in just seconds, and also features a variety of editing tools, which include zoom, crop, rotate, color adjustment, red-eye reduction and sepia or black and white transformation. Custom designed borders can be loaded onto the system for logos, event names and to create decorative frames, greeting cards and announcements. Already in use by retailers, law enforcement agencies, schools, houses of worship and a range of other organizations, the SnapLab system is a perfect fit for an event photographer’s arsenal. For more information about Sony’s SnapLab system and other digital photofinishing products, please visit www.sony.com/dpf.
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