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How To Effectively Brand A Celebrity

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					   How To Effectively Brand A Celebrity
Managing the campaigns could be made simpler with social media tools that can
do the work for you, even when you are sleeping. By using Twitter services, for
example, that would tweet all through the day, you could sit back and watch the
buzz around a celebrity increase even as you’re not typing at your keyboard.

Managing the campaigns is the most essential part of the process of social media
management, so this part of your new job is where your focus will be.

Just as with any job, you need to know about the tools you will be using in order
to utilize them most effectively. There are three main social platforms which will
help a celeb with their social media goals: Twitter, Facebook, and YouTube. Now,
these are not the only social media tools available, but they’re considered to be
the most important.

Let's take a brief look at making use of twitter as a social media for celebrities
which could benefit celebrities.

When Twitter was first ushered into the discussion of internet marketing, it
wasn’t supposed to be a very effective tool. After all, how much could you do with
only 140 characters? But when you stop to think about it, the world is moving
quickly and having less space in which to promote or to educate is in fact a better
way of reaching out to internet audiences.

You have to think about what you are going to say, how you’re going to say it and
how you could maximize the space and though several individuals still aren’t
interested in the Twitter revolution, several others are - including celebrities and
athletes.

Quickly and succinctly, they could connect with fans and agents about everything
from what they had for breakfast to what their next project is.
When you have a limited space in which to work, you need to be clear about what
the customer wants and how they wish to be perceived. Usually called a ‘brand,’
you have to decide (with the help of the celebrity) how they have to be perceived
and what kind of Twitter personality they may want online.

There are a couple of different types of personalities you might see on the web
via Twitter: The Casual Twitter Celeb, The Marketing Twitter Celeb, The Do-
gooder Celeb, The Drama Celeb and The Conversationalist.

The celebrity with whom you work will need to be clear about how you would
portray them on the Twitter platform, particularly when you’ll both be sharing
Twitter responsibilities. When one individual sounds one way and the other
person sounds another way, it can be confusing for fans and it could make people
begin to doubt the genuineness of the tweets.

Branding a celebrity might sound like a hard task, but they have perhaps already
done most of the work for you. Since celebs need to brand themselves so as to
become celebrities, they may already know how they wish to be portrayed on
Twitter. This also makes in helping the celebrity famous.

It seems a little complicated but it is just like riding a bike or swimming. After the
initial bumps and obstacles you become a master in no time.

				
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posted:10/6/2010
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