ASSUMPTIONS*
Application funding/start date
Application launch date
Opex Assumptions
General & Administrative Assumptions
Salary
Rent (temporary space)
Rent (permanent space)
Telecom
Insurance
Maintenance
Supplies
Travel, entertainment, etc
Legal retainer/mo
Sales & Marketing 2007 2008 2009
Salary
Marketing budget
% of monthly marketing allocated to Direct
% of monthly marketing allocated to Organic/SEO
Content and Production (Start Nov. 2007)
Salary
Content Creation Budget
Production Budget
Research and Development
Salary
Polychrome expenses until launch
Interim Design/UI/Branding (Feb-June 2008)
Ongoing Design/UI/Branding costs
Outsourced Development with Core Objects
Operations
Salary
Revenue Assumptions
Traffic Assumptions
1 New user acquisition cost - Direct Marketing costs
2 New user acquisition cost - Organic/SEO
3 Viral additions per new user
4 Period over which friends join (in months)
5 Churn per month
Advertising-based Revenue
7 Avg. # of visits per month
8 Avg. Page views per visit
9 Avg. CPM rate across site
Ad Network Revenue
10 start date for Ad Network
11 # of new publishers added per month
12 average uniques per Publisher
13 avg. page views/unique
14 Avg. CPM to Publisher Site
15 KP's % of CPM
Lead Generation/E-Commerce/Affiliate marketing
Start date for Marketplace
12 % of monthly uniques that visit marketplace
13 % that generate a lead with affiliate partners
14 Avg. revenue per lead generated
OPERATING EXPENSES
Dept Category Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08
General & Administrative
Salary $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Telecom $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Maintenance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Supplies $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Travel, entertainment, related $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Legal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
G&A Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales & Marketing
Salary $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Marketing budget $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
S&M Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Content and Production
Salary $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Content Creation Budget $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Production Budget $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
C&P Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Research and Development
Salary $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Ongoing Design/UI/Branding costs $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Outsourced Development with Core Objects $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
R&D Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Operations
Salary $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Ops Total $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Opex Excluding Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
*Includes legal, accounting, HR, etc.
Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Q4, 2007 Q1, 2008 Q2, 2008 Q3, 2008 Q4, 2008 Q1, 2009
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0 $0 $0 $0 $0 $0
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Q2, 2009 Q3, 2009 Q4, 2009 2007 2008 2009 Dept Category 2007 2008
General & Administrative
$0 $0 $0 $0 $0 $0 Salary $0 $0
$0 $0 $0 $0 $0 $0 Rent $0 $0
$0 $0 $0 $0 $0 $0 Telecom $0 $0
$0 $0 $0 $0 $0 $0 Insurance $0 $0
$0 $0 $0 $0 $0 $0 Maintenance $0 $0
$0 $0 $0 $0 $0 $0 Supplies $0 $0
$0 $0 $0 $0 $0 $0 Travel, entertainment, related $0 $0
$0 $0 $0 $0 $0 $0 Legal $0 $0
$0 $0 $0 $0 $0 $0 G&A Total $0 $0
Sales & Marketing
$0 $0 $0 $0 $0 $0 Salary $0 $0
$0 $0 $0 $0 $0 $0 Marketing budget $0 $0
$0 $0 $0 $0 $0 $0 S&M Total $0 $0
Content and Production
$0 $0 $0 $0 $0 $0 Salary $0 $0
$0 $0 $0 $0 $0 $0 Content Creation Budget $0 $0
$0 $0 $0 $0 $0 $0 Production Budget $0 $0
$0 $0 $0 $0 $0 $0 C&P Total $0 $0
Research and Development
$0 $0 $0 $0 $0 $0 Salary $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 R&D Total $0 $0
Operations
$0 $0 $0 $0 $0 $0 Salary $0 $0
$0 $0 $0 $0 $0 $0 Ops Total $0 $0
$0 $0 $0 $0 $0 $0 Total Opex Excluding Depreciation $0 $0
HEADCOUNT Wage growth 5% year
Department/ Position Base Salary Q4, 2007 Q1, 2008 Q2, 2008
General and Administrative (G&A)
CEO
COO
GM of Website
VP Finance
Finance/Accounting
HR/office manager
HR/office coordinator
Administrative support
G&A Headcount
G&A Base Salary
G&A Benefits
G&A Total Salary
Sales & Marketing (S&M)
Director biz development
Business development manager
VP/Director marketing
Marketing coordinator
S&M Headcount
S&M Base Salary
S&M Benefits
S&M Total Salary
Content and Production
Site Editor
Channel Editors
Web Producer
Product Management/Webmaster
Director of Content Development
Production Head
Associate Producer
C&P Headcount
C&P Base Salary
C&P Benefits
C&P Total Salary
Research and Development
VP Engineering
Project Manager
Senior content engineer
Content engineer
Senior community engineer
Community engineer
Senior commerce engineer
Commerce engineer
Senior core engineer
Core engineer
Senior client UI engineer
Web UI engineer
QA engineer
QA tester
R&D Headcount
R&D Base Salary
R&D Benefits
R&D Total Salary
Operations
Project manager
System engineer
Database engineer
Release engineer
Network engineer
Customer support
Ops Headcount
Ops Base Salary
Ops Benefits
Ops Total Salary
Total Team
Total Headcount
Total Base Salary
Total Benefits
Total Salary
Q3, 2008 Q4, 2008 Q1, 2009 Q2, 2009 Q3, 2009 Q4, 2009 2007 2008 2009
Department/ Position
General and Administrative (G&A)
CEO
COO
GM of Website
VP Finance
Finance/Accounting
HR/office manager
HR/office coordinator
Administrative support
G&A Headcount
G&A Base Salary
G&A Benefits
G&A Total Salary
Sales & Marketing (S&M)
Director biz development
Business development manager
VP/Director marketing
Marketing coordinator
S&M Headcount
S&M Base Salary
S&M Benefits
S&M Total Salary
Department/ Position
Content and Production
Channel Editors
Web Producer
Product Management/Webmaster
Associate Editor
Production Head
Associate Producer
C&P Headcount
C&P Base Salary
C&P Benefits
C&P Total Salary
Department/ Position
Research and Development
VP Engineering
Project Manager
Senior content engineer
Content engineer
Senior community engineer
Community engineer
Senior commerce engineer
Commerce engineer
Senior core engineer
Core engineer
Senior client UI engineer
Web UI engineer
QA engineer
QA tester
R&D Headcount
R&D Base Salary
R&D Benefits
R&D Total Salary
Department/ Position
Operations
Project manager
System engineer
Database engineer
Release engineer
Network engineer
Customer support
Ops Headcount
Ops Base Salary
Ops Benefits
Ops Total Salary
Total Team
Total Headcount
Total Base Salary
Total Benefits
Total Salary
2007 2008 2009
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
$0 $0 $0
$0 $0 $0
$0 $0 $0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
$0 $0 $0
$0 $0 $0
$0 $0 $0
2007 2008 2009
- - -
- - -
- - -
- - -
- - -
- - -
- - -
$0 $0 $0
$0 $0 $0
$0 $0 $0
2007 2008 2009
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
$0 $0 $0
$0 $0 $0
$0 $0 $0
2007 2008 2009
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
$0 $0 $0
$0 $0 $0
$0 $0 $0
- - -
$0 $0 $0
$0 $0 $0
$0 $0 $0
REVENUE AND COST OF GOODS SOLD
Model Jul-07 Aug-07 Sep-07
Revenue
App Development Started 1 1 1
Application launched 1 1 1
Marketing launched 1 1 1
Marketing budget allocation 17% 17% 17%
Marketing spend $0 $0 $0
New customers - paid for #DIV/0! #DIV/0! #DIV/0!
New customers - organic #DIV/0! #DIV/0! #DIV/0!
New customers' friends join #DIV/0! #DIV/0! #DIV/0!
Churn - #DIV/0! #DIV/0!
Average Users #DIV/0! #DIV/0! #DIV/0!
Total Users #DIV/0! #DIV/0! #DIV/0!
Site Advertising #DIV/0!
Monthly uniques #DIV/0! #DIV/0! #DIV/0!
Total page views #DIV/0! #DIV/0! #DIV/0!
Advertising gross revenues #DIV/0! #DIV/0! #DIV/0!
Ad Network
Ad Network launched 1 1 1
Total publishers on network - - -
Total monthly uniques on network - - -
Total page views on network - - -
Gross Ad network Revenue $0 $0 $0
Net Ad Network Revenue to KP $0 $0 $0
Lead Gen/Marketplace Revenue
Marketplace launched 1 1 1
unique Visits to marketplace #DIV/0! #DIV/0! #DIV/0!
click-thrus for various products/services #DIV/0! #DIV/0! #DIV/0!
revenue for qualified leads delivered #DIV/0! #DIV/0! #DIV/0!
Total Gross Revenue #DIV/0! #DIV/0! #DIV/0!
Total Net Revenue #DIV/0! #DIV/0! #DIV/0!
Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
17% 17% 17% 8% 8% 8%
$0 $0 $0 $0 $0 $0
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1 1 1 1 1 1
- - - - - -
- - - - - -
- - - - - -
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
1 1 1 1 1 1
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
8% 8% 8% 8% 8% 8%
$0 $0 $0 $0 $0 $0
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1 1 1 1 1 1
- - - - - -
- - - - - -
- - - - - -
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
1 1 1 1 1 1
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
8% 8% 8% 8% 8% 8% 8%
$0 $0 $0 $0 $0 $0 $0
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1 1 1 1 1 1 1
- - - - - - -
- - - - - - -
- - - - - - -
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
1 1 1 1 1 1 1
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
8% 8% 8% 8% 8% 8% 8%
$0 $0 $0 $0 $0 $0 $0
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1 1 1 1 1 1 1
- - - - - - -
- - - - - - -
- - - - - - -
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
1 1 1 1 1 1 1
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Dec-09 Q3, 2007 Q4, 2007 Q1, 2008 Q2, 2008 Q3, 2008
1 3 3 3 3 3
1 1 1 1 1 1
1 1 1 1 1 1
8% 50% 50% 25% 25% 25%
$0 $0 $0 $0 $0 $0
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1 1 1 1 1 1
- - - - - -
- - - - - -
- - - - - -
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
1 1 1 1 1 1
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Q4, 2008 Q1, 2009 Q2, 2009 Q3, 2009 Q4, 2009 2007
3 3 3 3 3
1 1 1 1 1 1
1 1 1 1 1 1
25% 25% 25% 25% 25% 100%
$0 $ - $ - $ - $ - $0
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1 1 1 1 1 1
- - - - - -
- - - - - -
- - - - - -
$0 $ - $ - $ - $ - $0
$0 $ - $ - $ - $ - $0
1 1 1 1 1 1
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! $ 173,277 $ 179,160 $ 179,895 $ 179,987 #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
2008 2009
1 1
1 1
100% 100%
$0 $ -
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1 1
- -
- -
- -
$0 $ -
$0 $ -
1 1
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#DIV/0! $ 712,319
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Revenue
New customers - paid for
New customers' friends join
Churn
Average Users
Total Users
Total page views
Advertising gross revenues
Total Gross Revenue
2007 2008 2009
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