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					 Facebook The Revolution in
  Affiliate Advertisement by
             Eliken
   Marketing as an activity is all about
    name branding, it is the process of
       recognition through repetitive
information driven home through various
  channels. The newest method of name
  branding, is via social networking, and
 Facebook provides the higest page view
  venue available on the internet today.
Facebook is a new marketing avenue – it’s the next
marketing opportunity. Social media provides the way to
interact and communicate with customers with ease. Even
more, social media provides an opportunity to build long
term relationship with portential customers. Marketing as
an activity is all about placing the right product in the right
place at the right time, and the result of those efforts is a
consumer who cannot wait to reach into their wallet to
enhance your revenues.. For many years, marketers stalked
their target customers with print, press, television, radio
and sales forces, the next iteration was Google adwords as
internet marketing bloomed, and Facebook is the most
recent avenue of approach for marketers from both offline
and online niches.
Traditionally, marketing has been disruptive, where an
 activity is interrupted with advertisment, appearing in
        between the content of the prospects interes.
  Traditional media does give a large amount of reach
   to a marketer with its programming of mass appeal.
    However, the wasted effort is equally high, since a
  large portion of the audience would not belong to the
    targeted demographic sought by the marketer. The
    revolution stirred by the internet as a medium took
  place because of the fact that it is highly targeted and
        provides more content on-demand than any
 previously available medium. Social sites proliferated
      rapidly after with the growth of the internet, for
                       several reasons.
First, the power to create and distribute content is available
   on an equal basis for every user, regardless of status as a
  customer or marketer. In the earlier forms of media, that
   power rested with the editorial staff of the channel or the
  advertiser, but never with the end user of the infomation.
    Social Media is completely personalized, and a user can
   create or join groups and participate in forums based on
        personal preference. Opinions are based on these
    preferences. And this is the primary reason why social
   media is of utmost interest to marketers, because buying
     decisions are more influenced by a persons personal
  interest, than by advertisements. The traditional word-of-
   mouth marketing approach has grown leaps and bounds
                       on social networks.
    With 500 million (and growing) unique users worldwide,
   Facebook is the number one social networking site in terms
      both of page views and subscribers.. What started as a
  fraternity-like socialisation method by Mark Zuckerberg, has
        grown into the largest marketplace on the internet.
The interface for quick communication and the ability to create
 fan pages and groups at the click of a mouse button are a large
 part of what make Facebook extremely popular. They also help
      the marketer target a very specific audience. Another
 important reason for its immense popularity is the wide variety
 of social applications, the games like farmville, frontierville and
    mafie,that have been made available within the Facebook
  pages. These applications allow users the opportunity to play
          games share activities and links in short order.
  Older methods yeiled marketing plans that were created to
 include television channels, print medium, or any other media
    that can get the attention of a specific demographic and
     effectively reach a selected demographic. Facebook has
enhanced the science of segmentation and targeting and is most
accurate with the profile information provided by useres, than
   in any other social media. Facebook opens up an entirely
different world of possibilities to engage in meaningful dialogue
      with customers. One of the most popular methods to
   communicate with your prospectic demograpic is through
     Facebook advertising.: The unique aspect of Facebook
advertising is represented by the fact that you can create your
 own advertisement in a matter of minutes and also specify the
    details of your target group thereby choosing the precise
 demographic in which you wish your advertisment to appear.
Fan Pages: Facebook allows every brand, as well as
    individual users, to create fan pages for use in
  branding their own persona or personal business.
Large brands have also created their official pages on
   Facebook identifying an immediate fan following
  worldwide. The fan page has the unique ability to
 convey first hand information about the brand and
also to collect immediate valuable feedback from your
                  prospective clients.
Branded applications: One of the most effective ways to
   engage a user toward your brand is by creating an
  application; this is best demonstrated by the Zynga
     games wherein branding coming across subtly
 through the use of the application. All of these factors
  allow you to sharply define the market segment you
   wish to identify with. Finally these attributes allow
     you to identify precisely what offers you should
     present to a specific demographic on Facebook.
The options provided by Facebook can be explored and
    applied scientifiaclly for maximum benefit to any
  brand. Remember, however, in the process of doing
  this, he fact that customers have an equal input and
     immediate feedback mechanism to any of your
  actions by responding with a thumbs up or a thumbs
   down. So if you are going to grow your brand, your
 marketing effort must be amenable to a large number
     of people in your targeted demographic, or your
    campaign will whither on the vine and die a rapid
 death borne of disinterest. For more information visit:
                  My Facebook Traffic!!

				
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posted:10/4/2010
language:English
pages:9