September, 21/2010 - Facebook The Revolution in Affiliate Advertisement by Eliken
Marketing as an activity is all about name branding, it is the process of recognition through repetitive
information driven home through various channels. The newest method of name branding, is via social
networking, and Facebook provides the higest page view venue available on the internet today.
Facebook is a new marketing avenue – it’s the next marketing opportunity. Social media provides the
way to interact and communicate with customers with ease. Even more, social media provides an
opportunity to build long term relationship with portential customers. Marketing as an activity is all
about placing the right product in the right place at the right time, and the result of those efforts is a
consumer who cannot wait to reach into their wallet to enhance your revenues.. For many years,
marketers stalked their target customers with print, press, television, radio and sales forces, the next
iteration was Google adwords as internet marketing bloomed, and Facebook is the most recent avenue
of approach for marketers from both offline and online niches.
Traditionally, marketing has been disruptive, where an activity is interrupted with advertisment,
appearing in between the content of the prospects interes. Traditional media does give a large amount
of reach to a marketer with its programming of mass appeal. However, the wasted effort is equally
high, since a large portion of the audience would not belong to the targeted demographic sought by the
marketer. The revolution stirred by the internet as a medium took place because of the fact that it is
highly targeted and provides more content on-demand than any previously available medium. Social
sites proliferated rapidly after with the growth of the internet, for several reasons.
First, the power to create and distribute content is available on an equal basis for every user, regardless
of status as a customer or marketer. In the earlier forms of media, that power rested with the editorial
staff of the channel or the advertiser, but never with the end user of the infomation. Social Media is
completely personalized, and a user can create or join groups and participate in forums based on
personal preference. Opinions are based on these preferences. And this is the primary reason why social
media is of utmost interest to marketers, because buying decisions are more influenced by a persons
personal interest, than by advertisements. The traditional word-of-mouth marketing approach has
grown leaps and bounds on social networks.
With 500 million (and growing) unique users worldwide, Facebook is the number one social
networking site in terms both of page views and subscribers.. What started as a fraternity-like
socialisation method by Mark Zuckerberg, has grown into the largest marketplace on the internet.
The interface for quick communication and the ability to create fan pages and groups at the click of a
mouse button are a large part of what make Facebook extremely popular. They also help the marketer
target a very specific audience. Another important reason for its immense popularity is the wide
variety of social applications, the games like farmville, frontierville and mafie,that have been made
available within the Facebook pages. These applications allow users the opportunity to play games
share activities and links in short order.
Older methods yeiled marketing plans that were created to include television channels, print medium,
or any other media that can get the attention of a specific demographic and effectively reach a selected
demographic. Facebook has enhanced the science of segmentation and targeting and is most accurate
with the profile information provided by useres, than in any other social media. Facebook opens up an
entirely different world of possibilities to engage in meaningful dialogue with customers. One of the
most popular methods to communicate with your prospectic demograpic is through Facebook
advertising.: The unique aspect of Facebook advertising is represented by the fact that you can create
your own advertisement in a matter of minutes and also specify the details of your target group thereby
choosing the precise demographic in which you wish your advertisment to appear.
Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for use in
branding their own persona or personal business. Large brands have also created their official pages on
Facebook identifying an immediate fan following worldwide. The fan page has the unique ability to
convey first hand information about the brand and also to collect immediate valuable feedback from
your prospective clients.
Branded applications: One of the most effective ways to engage a user toward your brand is by creating
an application; this is best demonstrated by the Zynga games wherein branding coming across subtly
through the use of the application. All of these factors allow you to sharply define the market segment
you wish to identify with. Finally these attributes allow you to identify precisely what offers you
should present to a specific demographic on Facebook.
The options provided by Facebook can be explored and applied scientifiaclly for maximum benefit to
any brand. Remember, however, in the process of doing this, he fact that customers have an equal input
and immediate feedback mechanism to any of your actions by responding with a thumbs up or a
thumbs down. So if you are going to grow your brand, your marketing effort must be amenable to a
large number of people in your targeted demographic, or your campaign will whither on the vine and
die a rapid death borne of disinterest. For more information visit: My Facebook Traffic!!