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Document Sample
Media information
2009
The transport and logistic
bussines magazine
Tranzit magazine is addressed especially to the general manager
of the companies that activate in the following fields:
• Transport of goods and passengers
• Distribution and logistics
• Construction companies and companies that work in wood exploitation
and agricultural farms
• Retailer dealers, producers and store-keepers that distribute their products
• Services and producers/distributors of spare parts
The structure of Tranzit magazine includes articles/supplements of:
• Technical information (tests/presentation of light and heavy
commercial vehicles, coaches/buses, presentations of some
innovations/security systems, fleet management systems, ecological
engines etc)
• Body - considering the specific of the transported merchandise
• Transportation general – presentations of the operators
• Logistics (distribution, warehouses including the use of the warehouse,
forklifts etc.)
• After-Market and solutions for efficient maintenance of fleet
(service, tires, lubricants, spare parts and components)
• Interpreted and compared legislation
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The transport and logistic
bussines magazine
From 2006, Trafic Media is publishing LOGISTICA magazine at every two
months. The magazine addresses especially to the logistics operators and
those who work in distribution and warehousing or contract other kind of
services.
Logistica is distributed on the same channels like Tranzit, who started six
years ago to address to this field where the entire elite of the Romanian
transport migrated in time. There are also separate subscriptions contracted
by logistics operators and different dealers of goods and services for the
logistics operators.
Since 2007, Trafic Media together with Archicom SRL have organized
logistics seminars (two every year).
The first conference took place on the 15th of March, had 210 participants
and the purpose of the event was not only the communication between the
logistics specialists, but also the establishment of more relaxed cooperation
relations between the logistics operators, the customers of the logistics
services and the real-estate companies, the dealers of the outfits in the
warehouse, specialized shelves and software, vehicles etc.
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Distribution
of the magazine
Tranzit magazine is published every month in 10.000 copies, of wich almost
50% are distributed to subscribers, and the rest are distributed through six
companies specialized in press distribution (Hiparion, Hachette – Mesageria
Micul Paris, Rodipet, Polygon, Stoenescu, Acces Press etc.) and through
companies that contract subscriptions – Romanian Post, Zirkon Media, MT
Press, Info Press etc.
International recognition
Tranzit is the only Romanian publication with international recognition,
being member in the juries:
• International Truck of The Year
• International Van of The Year
• International Bus of the Year
• Trailer Innovation
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Other
projects
In addition, Trafic Media is publishing every year two specialized catalogues:
TRANSPORT MARKET - every chapter presents the technical solution- vehicle
and body - for the transport of some specific type of goods: meat, textiles,
paper roller, gravel, cement, asphalt etc.
The catalogue contains the offers available on the Romanian market for
commercial vehicles, construction equipment/agricultural/logistics financial
solutions, second-hand vehicles.
AFTER-MARKET - includes services presentations, actual innovations in the
field of spare parts and components, maintenance advices, solutions for
obtaining savings in the exploitation of vehicles through the use of the right
tires/lubricants etc.
Once every two weeks, the journalists from Tranzit prepare an electronical
newsletter that is transmitted to the subscribers of the magazine and to other
companies that opted only for the electronical newsletter (almost 12.000
addresses). The newsletter covers the latest news from transport and logistics.
Once a month a newsletter wrote in English is transmitted to the European
partner magazines and to the companies that operate on the Romanian
market.
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Rate-card Tranzit,
Logistic`
Position Format Dimension type
Face to face 180 x 257 mm
1/1
*Full-page 210 x 297 mm
Face to face 180 x 128,5 mm
1/2
*Full-page 210 x 148,5 mm
GENERAL ADVERTISING OFFER: portrait 56 x 257 mm
Face to face landscape 180 x 85 mm
1/3
*Full-page portrait 71 x 297 mm
1/1 1500 EUR landscape 210 x 100 mm
1/2 900 EUR
87,5 x 128,5 mm
1/3 700 EUR 1/4 Face to face
2x1/1 2600 EUR 180 x 64 mm
2x1/2 1600 EUR
1/4 500 EUR Face to face 390 x 257 mm
2x1/1
1/8 300 EUR *Full-page 420 x 297 mm
Editorial 1/1 1000 EUR
2x1/2 Face to face 390 x 128,5 mm
Small announcements: *Full-page 420 x 148,5 mm
- simple (no photo) 20 EUR
- with photo - 30 EUR
*Full-page (depending on the chosen dimension): 5 mm bleed
Discounts: Ex: the net format 210/297 mm means gross format 220/307)
The text and the elements that are in the document has to be with 10 mm in the interior
5% for 6 appearances
that the cutting border.
10% for 12 appearances
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Rate-card Transport Market
After Market
Position Format Dimension type
Face to face 180 x 257 mm
1/1
*Full-page 210 x 297 mm
Face to face 180 x 128,5 mm
1/2
*Full-page 210 x 148,5 mm
portrait 56 x 257 mm GENERAL ADVERTISING OFFER:
Face to face landscape 180 x 85 mm
1/3
*Full-page portrait 71 x 297 mm
landscape 210 x 100 mm 1/1 1700 EUR
1/2 1100 EUR
87,5 x 128,5 mm
1/4 Face to face 1/3 900 EUR
180 x 64 mm 2x1/1 2800 EUR
2x1/2 1800 EUR
Face to face 390 x 257 mm 1/4 700 EUR
2x1/1
*Full-page 420 x 297 mm 1/8 500 EUR
Editorial 1/1 1200 EUR
2x1/2 Face to face 390 x 128,5 mm
*Full-page 420 x 148,5 mm Small announcements:
- simple (no photo) 25 EUR
- with photo - 35 EUR
*Full-page (depending on the chosen dimension): 5 mm bleed
Ex: the net format 210/297 mm means gross format 220/307) Discounts:
The text and the elements that are in the document has to be with 10 mm in the interior
that the cutting border.
5% for 6 appearances
10% for 12 appearances
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Rate card
covers, inserts, editorial
Cover 2 -2.200Euro Cover 3 -1.800Euro Cover 4 -2.500Euro
Flyer insert: 600-900 Euro Editorial – article of presentation –
(depending of the number of pages, 1000 Euro (1/1),
weight and dimensions) 2 photos can be attached
*For Transport Market / After-Market, the prices are with 200 EUR higher.
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