Text A Cab

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					Text A Cab, LLC © 2010, All rights reserved.
TEXT A CAB FOR CONSUMERS
                                                                    Need a Ride?
                                                                                                                                                 Complicated
                                      Too many drinks?
Stuck in bad                                                  Too loud to use   No idea where you    Plan to travel in    Accommodating a      reimbursement
                   In a new city?     Designated driver
 weather?                                                       the phone?            are?             the future?            client?         process with your
                                        not so sober?
                                                                                                                                                  employer?




                                                                    Looking for

       A Taxicab              An Executive or Corporate car          Luxury Transportation          Airport or Urban Shuttle                Tow Truck




                                                                     Text a Cab

                                                                                                       Instant Messager
 SMS – EZCAB (39222)            Online – www.textacab.net           Phone – 877.43.EZCAB                                             Twitter – coming soon.
                                                                                                        – coming soon.




                                                                                                                               Text A Cab, LLC © 2010, All rights reserved.
TEXT A CAB FOR OPERATORS
                • Recognizable, nationwide brand
   Brand        • Reliable, quality network of Operators
                • Increase in consumer base


                • Search Engine Marketing (Google, Bing, Yahoo, etc.)
 Advertising    • Social Networks (Facebook, Twitter, LinkedIn, Buzz, etc.)
                • Traditional Media (TV, Radio, Magazines, Newspapers, etc.)


                • Improve and facilitate communication with, and satisfaction
Communication     of, customers.
                • Technology Partners (Mobile Knowledge, AutoCab, Aleph)


                • Pay-As-You-Grow™
   Pricing      • No dues, no monthly minimums.
                • Price setters, not takers.



                                                                 Text A Cab, LLC © 2010, All rights reserved.
THE TEAM
   Management
     o   Max Belenitsky, CFA, President
           •   B.S. in Business Management and Computer Science, Carnegie Mellon University
           •   M.A. in Applied Mathematics, Columbia University
           •   Vice President at Goldman Sachs Asset Management. Headed a team of quantitative
               portfolio managers with over 120 billion USD in assets under management.
           •   Co-founder and CFO, and a board member for Outlines.com. Outlines.com offers law school
               students study notes and real advice from tutors.
           •   Co-founder of Good Health Products, LLC, the manufacturer and distributor of Healthy Me
               brand of food products.

   Advisors
     o   Greg Khitrov, PhD
           o   Greg has been an advisor to Text a Cab since it’s launch. He is a director of Institute of Personalized
               Medicine Core Laboratories at Mount Sinai Medical Center. He runs a leading-edge laboratory with a focus
               on researching and building a biobank from DNA and plasma samples to over 200,000 patients. He is also
               a co-founder of GK Genomics, a biotechnology consulting firm.
     o   Lenny Valdberg
           o   Lenny is one of the original investors in Text a Cab. He has over 15 years of experience with launching and
               running a wide range of businesses. He is currently a Director of Marketing and Sales at Vigo Industries.
     o   Peter Douma
           •   Peter brings 27 years of technical software and firmware research and development of real-time systems for
               the telecommunication and consumer electronics industry. He spent 19 years as director of corporate
               technology at Sony and is the founder of SpotBurn.com.


                                                                                                  Text A Cab, LLC © 2010, All rights reserved.
    OVERVIEW
   Text a Cab, LLC is a communication company focused on connecting individuals
    and companies with ground transportation providers.

   Our nationwide network of ground transportation operators facilitates, improves,
    enhances, and expedites locating and reserving of:
               Metered Taxicabs                       Tow Trucks
               Black and Executive Cars               Exotic Cars and Stretch Limousines
               Urban and Airport Shuttles             Special Needs Vehicles

   Text a Cab allows for interaction between riders and operators via:
               SMS (Text Messaging) – EZCAB (39222)  Instant Messaging (IM) - pending
               Phone – 877.43.EZCAB                  Twitter - pending
               Website – www.textacab.net            Email - pending

   Innovative approach to technology and a unique business model offers an
    opportunity to create and own:
               Patents             Trademarks        Copyrights




                                                                               Text A Cab, LLC © 2010, All rights reserved.
BENEFITS
1.   … for Transportation Operators
      •     Benefit from nationwide Advertising and Branding campaigns.
      •     Increase in customer base.
      •     Access to cutting-edge technology, without incurring the costs.
      •     Complete control over the spending budget, pay for confirmed business.
      •     Price setters, not takers, via our Pay-As-You-Grow™ campaign management tools.
      •     Improvement in efficiency and customer satisfaction.

2.   … for Individual Users
      •     Fast and convenient way to arrange and pay for ground transportation.
      •     Access to discounts and promotions arranged by Text A Cab, LLC.
      •     Easy to remember contact information for nationwide service.

3.   … for Corporate/Group Users
      •    Set consistent transportation preferences for companies and families.
      •    Eliminate paperwork and the tedious reimbursement process.
      •    Simplify oversight and control process through advanced reporting.
      •    Arrange for discounts applicable to all users within a group.

4.   … for Advertisers
      •    SMS Alerts.
      •    Directory Assistance and Listings.
      •    Banner Advertising.


                                                                                    Text A Cab, LLC © 2010, All rights reserved.
STRATEGIC RELATIONSHIPS
       Operator Networks   •Taxi & Limousine Commission
       and Commissions:    •AAA

                           •Aleph, Inc – in development.
       Software Vendors    •AutoCab, Inc – in development.
                           •Mobile Knowledge, Corp – in
                            development.


          Directories      •CitySearch, Zagat, etc.



          Non-Profit       •MADD
         Organizations



                                          Text A Cab, LLC © 2010, All rights reserved.
PAY-AS-YOU-GROW™
             A            B             C           D
         $    4.00    $     3.00    $    2.00   $    1.00   • Text A Cab, LLC delivers fixed
 1st      40.00%       30.00%        20.00%      10.00%
 2nd      31.59%       30.83%        24.13%      13.45%       (currently, 3) amount of
 3rd
 4th
          18.39%
          10.03%
                       19.29%
                       19.88%
                                     16.98%
                                     38.89%
                                                 13.94%
                                                 62.60%
                                                              quotes to the customer.
 Top 3       89.97%    80.12%        61.11%      37.40%
                                                            • Operators compete for
         $
             A
              2.50    $
                          B
                            3.00    $
                                        C
                                         2.00   $
                                                    D
                                                     1.00
                                                              request delivery priority with
 1st
 2nd
          29.41%
          29.01%
                       35.29%
                       30.27%
                                     23.53%
                                     25.78%
                                                 11.76%
                                                 14.94%
                                                              other local available operators
 3rd      19.47%       19.06%        16.75%      14.62%       by setting and managing their
 4th      22.10%       15.37%        33.95%      58.68%
                                                              bids in each zip code.
 Top 3       77.90%    84.63%        66.05%      41.32%

            A              B            C           D       • Bid is the price an operator is
         $   0.50     $      3.00   $    2.00   $    1.00
 1st     7.69%         46.15%        30.77%      15.38%       willing to pay Text A Cab, LLC
 2nd     11.41%        32.75%        34.53%      21.31%
 3rd     13.34%        16.84%        17.10%      21.48%       for each confirmed trip.
 4th     67.56%         4.26%        17.60%      41.83%

 Top 3       32.44%    95.74%        82.40%      58.17%




                                                                               Text A Cab, LLC © 2010, All rights reserved.
WHY TEXT A CAB
              We have several rivals in early stages of development and deployment:
                                    RideCharge.com              TextATaxi.com
                                    HailACab.com                SMSCab.net

            Our service, design, and business model offers many advantages
                                that will help us succeed:
   Operators incur the cost of advertising with 100% efficiency, and users receive a free service.
   Pay-As-You-Grow™ is a robust pricing model for individual drivers and large, nationwide fleets.
   Unique benefits to participating ground transportation providers.
   Easy communication interface for individual and corporate users.
   Intelligent request parsing allows users to input request as they would if dealing directly with a live person.


                                                  Barriers to entry:
   Intellectual property – we believe that our Pay-As-You-Grow™ campaign can become a new standard for pricing of
    advertising for and connecting with transportation providers.
   Existing relationships – over the past year we have built real relationships with operators and vendors.
   Time to market with an efficient marketing campaign will prevent new entries into this industry.




                                                                                                        Text A Cab, LLC © 2010, All rights reserved.
SUMMARY
Objectives:
   Create a multi-faceted company with a strong and consistent revenue.
   Create a nationwide recognizable brand, associated with easy interaction and
    communication with local ground transportation providers, anywhere.
   Utilize popular technology to enhance the user and client experience.
   Create a single service accessible to any type of operator, across the globe.




                                                                           Text A Cab, LLC © 2010, All rights reserved.

				
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