Text A Cab, LLC © 2010, All rights reserved. TEXT A CAB FOR CONSUMERS Need a Ride? Complicated Too many drinks? Stuck in bad Too loud to use No idea where you Plan to travel in Accommodating a reimbursement In a new city? Designated driver weather? the phone? are? the future? client? process with your not so sober? employer? Looking for A Taxicab An Executive or Corporate car Luxury Transportation Airport or Urban Shuttle Tow Truck Text a Cab Instant Messager SMS – EZCAB (39222) Online – www.textacab.net Phone – 877.43.EZCAB Twitter – coming soon. – coming soon. Text A Cab, LLC © 2010, All rights reserved. TEXT A CAB FOR OPERATORS • Recognizable, nationwide brand Brand • Reliable, quality network of Operators • Increase in consumer base • Search Engine Marketing (Google, Bing, Yahoo, etc.) Advertising • Social Networks (Facebook, Twitter, LinkedIn, Buzz, etc.) • Traditional Media (TV, Radio, Magazines, Newspapers, etc.) • Improve and facilitate communication with, and satisfaction Communication of, customers. • Technology Partners (Mobile Knowledge, AutoCab, Aleph) • Pay-As-You-Grow™ Pricing • No dues, no monthly minimums. • Price setters, not takers. Text A Cab, LLC © 2010, All rights reserved. THE TEAM Management o Max Belenitsky, CFA, President • B.S. in Business Management and Computer Science, Carnegie Mellon University • M.A. in Applied Mathematics, Columbia University • Vice President at Goldman Sachs Asset Management. Headed a team of quantitative portfolio managers with over 120 billion USD in assets under management. • Co-founder and CFO, and a board member for Outlines.com. Outlines.com offers law school students study notes and real advice from tutors. • Co-founder of Good Health Products, LLC, the manufacturer and distributor of Healthy Me brand of food products. Advisors o Greg Khitrov, PhD o Greg has been an advisor to Text a Cab since it’s launch. He is a director of Institute of Personalized Medicine Core Laboratories at Mount Sinai Medical Center. He runs a leading-edge laboratory with a focus on researching and building a biobank from DNA and plasma samples to over 200,000 patients. He is also a co-founder of GK Genomics, a biotechnology consulting firm. o Lenny Valdberg o Lenny is one of the original investors in Text a Cab. He has over 15 years of experience with launching and running a wide range of businesses. He is currently a Director of Marketing and Sales at Vigo Industries. o Peter Douma • Peter brings 27 years of technical software and firmware research and development of real-time systems for the telecommunication and consumer electronics industry. He spent 19 years as director of corporate technology at Sony and is the founder of SpotBurn.com. Text A Cab, LLC © 2010, All rights reserved. OVERVIEW Text a Cab, LLC is a communication company focused on connecting individuals and companies with ground transportation providers. Our nationwide network of ground transportation operators facilitates, improves, enhances, and expedites locating and reserving of: Metered Taxicabs Tow Trucks Black and Executive Cars Exotic Cars and Stretch Limousines Urban and Airport Shuttles Special Needs Vehicles Text a Cab allows for interaction between riders and operators via: SMS (Text Messaging) – EZCAB (39222) Instant Messaging (IM) - pending Phone – 877.43.EZCAB Twitter - pending Website – www.textacab.net Email - pending Innovative approach to technology and a unique business model offers an opportunity to create and own: Patents Trademarks Copyrights Text A Cab, LLC © 2010, All rights reserved. BENEFITS 1. … for Transportation Operators • Benefit from nationwide Advertising and Branding campaigns. • Increase in customer base. • Access to cutting-edge technology, without incurring the costs. • Complete control over the spending budget, pay for confirmed business. • Price setters, not takers, via our Pay-As-You-Grow™ campaign management tools. • Improvement in efficiency and customer satisfaction. 2. … for Individual Users • Fast and convenient way to arrange and pay for ground transportation. • Access to discounts and promotions arranged by Text A Cab, LLC. • Easy to remember contact information for nationwide service. 3. … for Corporate/Group Users • Set consistent transportation preferences for companies and families. • Eliminate paperwork and the tedious reimbursement process. • Simplify oversight and control process through advanced reporting. • Arrange for discounts applicable to all users within a group. 4. … for Advertisers • SMS Alerts. • Directory Assistance and Listings. • Banner Advertising. Text A Cab, LLC © 2010, All rights reserved. STRATEGIC RELATIONSHIPS Operator Networks •Taxi & Limousine Commission and Commissions: •AAA •Aleph, Inc – in development. Software Vendors •AutoCab, Inc – in development. •Mobile Knowledge, Corp – in development. Directories •CitySearch, Zagat, etc. Non-Profit •MADD Organizations Text A Cab, LLC © 2010, All rights reserved. PAY-AS-YOU-GROW™ A B C D $ 4.00 $ 3.00 $ 2.00 $ 1.00 • Text A Cab, LLC delivers fixed 1st 40.00% 30.00% 20.00% 10.00% 2nd 31.59% 30.83% 24.13% 13.45% (currently, 3) amount of 3rd 4th 18.39% 10.03% 19.29% 19.88% 16.98% 38.89% 13.94% 62.60% quotes to the customer. Top 3 89.97% 80.12% 61.11% 37.40% • Operators compete for $ A 2.50 $ B 3.00 $ C 2.00 $ D 1.00 request delivery priority with 1st 2nd 29.41% 29.01% 35.29% 30.27% 23.53% 25.78% 11.76% 14.94% other local available operators 3rd 19.47% 19.06% 16.75% 14.62% by setting and managing their 4th 22.10% 15.37% 33.95% 58.68% bids in each zip code. Top 3 77.90% 84.63% 66.05% 41.32% A B C D • Bid is the price an operator is $ 0.50 $ 3.00 $ 2.00 $ 1.00 1st 7.69% 46.15% 30.77% 15.38% willing to pay Text A Cab, LLC 2nd 11.41% 32.75% 34.53% 21.31% 3rd 13.34% 16.84% 17.10% 21.48% for each confirmed trip. 4th 67.56% 4.26% 17.60% 41.83% Top 3 32.44% 95.74% 82.40% 58.17% Text A Cab, LLC © 2010, All rights reserved. WHY TEXT A CAB We have several rivals in early stages of development and deployment: RideCharge.com TextATaxi.com HailACab.com SMSCab.net Our service, design, and business model offers many advantages that will help us succeed: Operators incur the cost of advertising with 100% efficiency, and users receive a free service. Pay-As-You-Grow™ is a robust pricing model for individual drivers and large, nationwide fleets. Unique benefits to participating ground transportation providers. Easy communication interface for individual and corporate users. Intelligent request parsing allows users to input request as they would if dealing directly with a live person. Barriers to entry: Intellectual property – we believe that our Pay-As-You-Grow™ campaign can become a new standard for pricing of advertising for and connecting with transportation providers. Existing relationships – over the past year we have built real relationships with operators and vendors. Time to market with an efficient marketing campaign will prevent new entries into this industry. Text A Cab, LLC © 2010, All rights reserved. SUMMARY Objectives: Create a multi-faceted company with a strong and consistent revenue. Create a nationwide recognizable brand, associated with easy interaction and communication with local ground transportation providers, anywhere. Utilize popular technology to enhance the user and client experience. Create a single service accessible to any type of operator, across the globe. Text A Cab, LLC © 2010, All rights reserved.