Casinos and Digital Signage
Creating an atmosphere for any endeavor is KEY to its success. Do you manage work in or notice the creative
department at your casino? Looking for a way to drive your patrons to learn about and love the additional services you
have available? Media is of course a powerful tool and if used in an extraordinary way can be exceptionally powerful.
Marketing your hotel stay, buffet, child care services, shows, shops and other amenities outside of your venue is needed
yes but what about inside. With all the glitz, glamour and energy created inside you must have equally impacting
marketing in order to be noticed. You already have these potential prospects, find out how to turn them and their
dollars into additional revenue and satisfied clients.
Static/paper signage and even most LCD/plasma technology will be lost in the excitement that is present in most gaming
environments. As we often say “if you want different results than you have to do something you do differently”, take
your current promotional concepts and display them in a way that speaks to your prospective audience in relation to that
particular environment. Example – have a high energy atmosphere that is pulsating with excitement? Your digital
signage must directly correspond or supersede that atmosphere to be noticed. Anything less than the primary will, by
default, be dwarfed.
Its not enough to be current anymore, we live in a society that pushes the limits and walks closer to the edge than ever
before in history so why is it we think that par is good for the course? Every piece of glass in your building has the ability
to attract and persuade! Why not have an animated water wall that is media driven and green? Soothing and inviting is
the result when you couple the two!
Everywhere we look there is empty glass that is beckoning someone’s understanding of the power that it holds. To get a
client to respond differently you need to take them out of their comfort zone and introduce them to the door that you
would like them to go thru. Educate the consumer with innovative experiential marketing that has the power to
embrace their own bottled up creativity. Dangle the carrot of intrigue in front of them - all the time leading them down
the path of potential sales and you will allow them the opportunity to sell themselves on your product or service. Simply
because you gave them the “what” they so long for – something unique in a world filled with par for the course because
that is what is readily available in bulk. Get outside the box of bulk and move into experiential impact that invites the
masses to open up the creativity – once the door is open you have the ability to get them to try just about anything at
The richness of any media will be determined by the effectiveness of the display that is presenting it. Ordinary or
average is the gateway to mediocrity and the doorway to procrastination – neither of which you want in your
business or your clients. Any opportunity presented is only as good as the creativity you respond to it with.
Screen Solutions Int. specializes in catering to your unique environment needs that can only be achieved by focusing on
you, your project and the specific goals that are associated with it. Break out of the box, do something different and
begin to see results that are sure to attract.
This Article was originally posted on our Projection Surface Technologies BLOG
© Screen Solutions International www.ssidisplays.com 888-631-5880