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Rubicon onDemand: ad:tech Press Conference 2009

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					Introducing Rubicon onDemand
April 21, 2009

COMPANY OF THE YEAR – ALWAYS ON 2008
2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER TWIISTUP3 BEST IN SHOW PRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES #24 ON FAST COMPANY FAST 50 READER FAVORITES

OVERVIEW

Mission: To automate the buying & selling of online advertising

o Advertising Technology Company
o Founded: May ’07; 100 passionate employees: Los Angeles (HQ) - New York – San Francisco o $33MM funding o Pioneered Ad Network Optimization (automate sell-side)

o Fastest Growing Ad Tech Company:
o o 1500+ premium publisher customers 40 billion ad transactions per month

o
o o

500 million global uniques
375 top ad networks (125 international) Results: 30% - 300% revenue lift

MARKET EVOLUTION

Past 5 years:

o o o o

Audience moved online: Advertisers following: Ad network explosion: Audience erosion:

33% of time spent online1 Ad spend increased to $65BN 2 400+ global Publishers launching networks
(CBS, NBC, Forbes, ESPN…)

o Ad networks help advertisers move more $ online o Problem: $ fragmented to 400+ ad networks
Future:

o More ad networks (to service advertisers)
• local, international, format, publishers, vertical, behavioral 2

o More online ad spend, growing to2$106BN in 2011 o Current economic pressure will drive demand for efficiency
1. Source: IDC, February 2008 2. Source: IDC Digital Marketplace Model and Forecast, 2008

PROBLEM: FRAGMENTATION OF $, INVENTORY AND NO AUTOMATION
1 MILLION PUBLISHERS
Top 500

U.S. Publisher Audience = 60% US / 40% Intl’ (50 Countries)

400+ AD NETWORKS

2 MILLION ADVERTISERS

Google

$ $

Yahoo!

Microsoft

AOL

$ $

Mid-sized (1000+)

25 Top Networks

$
$$$ 250+ Others

$ $

125 International

$ $

$

Small/Tail (900K+)

P R O B L E M : A U TO M AT E B U Y

SOLUTION: DEFRAGMENT SUPPLY & DEMAND + AUTOMATE BUYING & SELLING
1 MILLION PUBLISHERS
Top 500

U.S. Publisher Audience = 60% US / 40% Intl’ (50 Countries)

400+ AD NETWORKS

2 MILLION ADVERTISERS

Google

$ $

Yahoo!

Microsoft

AOL

$ $

Mid-sized (1000+)

25 Networks

$
$$$ 250+ Others

$ $

125 International

$ $

$

Small/Tail (900K+)

PUB SALES CHANNELS
Publishers
Guaranteed

Direct Sales
Agencies

Ad Networks (U.S.) +
Google/Yahoo/MS/AOL Ad Networks (Intl) + Exchanges + Other Pubs * Audience Represention * Non-Guaranteed
* Exclusive to the Rubicon Project + tRP Adds

Advertisers
Lead Gen/SEM

Expose Publisher Inventory to Most Demand Possible

the Rubicon Project

INRTRODUCING…

RUBICON ONDEMAND

Inventory™

Easiest way for ad networks, publishers’ direct sales teams and audience sales representatives to fulfill their advertisers’ campaigns with Rubicon Certified targeted by audience segment.

o o o o

Unlocks access to inventory from thousands of the Web’s largest premium publishers in one place; hundreds available exclusively with the Rubicon Project Buyers have 24/7 access to 500 million global users Quickly tailor orders to achieve precise audience targeting from hundreds of audience and behavioral segments across Rubicon Certified Inventory™ Strict quality standards ensures advertisers’ brands are protected

LANDSCAPE

the Rubicon Project Ties the Industry Together
Clickable, Efficient Frontier
DoubleClick DFA, Atlas DoubleClick DFP, Google Ad Manager

Operative

Buying & Selling Infrastructure

Publisher Ad Networks
Forbes, ESPN, Fox

Agencies

Publisher Ad Servers

Buying Optimization

$$

Adservers

Publishers

Ad Ops

Ad Networks
Right Media, AdBrite
Inventory

Advertisers

Lead Gen/SEM

Exchanges
AdSense Ad.com, 24/7 Media

S U M M A R Y: R U B I C O N O N D E M A N D

Buy-side Automation Unlocks Publishers’ Ad Inventory: o Massive Access Point of Publisher Inventory: o 40 Billion Rubicon Certified™ ad impressions o 500 Billion global uniques o 1500 premium publishers o Already processed 780 orders (in first 2 weeks) o 2.5 Billion impressions filled o Next: Rollout to 1500 customers and 375 networks
They’re onDemand… Are you?

Introducing Rubicon onDemand April 21, 2009

COMPANY OF THE YEAR – ALWAYS ON 2008 2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER TWIISTUP3 BEST IN SHOW PRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES #24 ON FAST COMPANY FAST 50 READER FAVORITES


				
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posted:4/24/2009
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Description: ad:tech San Francisco - Press Conference to announce Rubicon onDemand buy-side automation for online advertising