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									TheBitBot Organic SEO and SEM Blog | Using Long Tail Keywords In Your Blog Posts and
Copyright Mark Editor author@thebitbot.com
http://thebitbot.com/2010/04/using-long-tail-keywords-in-your-blog-posts-and-html-web-pages/



Using Long Tail Keywords In Your Blog Posts and
HTML Web Pages

Using Long Tail Keywords in Your Blog Posts and HTML Web Pages. I was
reflecting over the weekend on how simple it has become to be a webmaster.
Today, there are many tools at your disposal to make a quality website. The list
literally seems endless. There is blogging software, an array of content
managements systems and a whole host off free, ready-made PHP scripts for just
about any type of professionally functioning website one can imagine. I actually
employ several of these on my own site as well as sub-domains and sub-folders. If
you have any experience installing scripts and databases, the sky is quite literally
the limit with what you can do online now with little to no coding experience.



This is a great thing. However, this phenomenon does bring with it new challenges
to internet marketers as well as search engines. Being that these tools are
available, a new swarm of webmasters has joined the internet marketing ranks with
effective and professional tools.




Ahhh...enter SEO. Search Engine Optimization as you may well know at this point is
a set of techniques by means of which webmasters optimize their websites so as to
make it very easy for a search engine to determine what a website is about. There
are many facets to SEO, both on-page and off-page. On-page techniques include
optimizing title and meta tags as well as selecting keywords to name two and
off-page techniques include things like link building. Good SEO is required these
days, no exceptions.




One of the most important areas of SEO is good keyword selection. Good keyword
selection is absolutely crucial to creating competitive content. Why? Well let us look
at some numbers.




Say you wanted to write a web page or blog post optimized around the keyword
"keyword". If you type the word "keyword" into Google, you will see around
300,000,000 competing results as of the writing of this post. That, my friends is
some pretty stiff competition. But, it only follows the natural order of things
because, according to Google Adwords, that term is searched about 7,500,000
times monthly. Competition always follows quantity. If you are going to rank for that



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TheBitBot Organic SEO and SEM Blog | Using Long Tail Keywords In Your Blog Posts and H
Copyright Mark Editor author@thebitbot.com
http://thebitbot.com/2010/04/using-long-tail-keywords-in-your-blog-posts-and-html-web-pages/


keyword, you are going to have some pretty amazing content on your page as well
as a host of other websites linking to yours using text links expressing the same
opinion.




Now, if you refine the keyword "keyword" to what we refer to as a long tail keyword
such as "long tail keyword" you will notice that the number of monthly searches
drops dramatically to around 5,400 searches. In other words, you move from the
blue zone to the grey zone in the chart below. Again, competition follows quantity,
so, accordingly, the number of competing web pages competing for this keyword
drops dramatically to 1,740,000. I know, that number stills seems high, but in the
SEO world, that is manageable.




So, here is the point boys and girls. Make your content work for you. When you
create content, base it around long tail keywords. Yes, volume is lower, but the
odds are, even with lower monthly search volumes, you will still receive more traffic
from long tail keywords due to reduced competition. Over time, a large number of
HTML web pages or blog posts will bring a large amount of quality organic search
engine traffic which is the best kind there is.




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