TheBitBot Organic SEO and SEM Blog-How Much Should I Focus On PageRank-

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					TheBitBot Organic SEO and SEM Blog | How Much Should I Focus On PageRank?
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How Much Should I Focus On PageRank?

It is no secret that these days and for some time now, many webmasters are and
have been obsessed with PageRank or PR as it is so commonly referred to. To begin,
what exactly is PageRank?

Wikipedia defines page rank as follows:

PageRank is a link analysis algorithm, named after Larry Page, used by
the Google Internet search engine that assigns a numerical weighting to
each element of a hyper-linked set of documents, such as the World Wide
Web, with the purpose of "measuring" its relative importance within the
set. The algorithm may be applied to any collection of entities with
reciprocal quotations and references. The numerical weight that it assigns
to any given element E is referred to as the PageRank of E and denoted by

The name "PageRank" is a trademark of Google, and the PageRank
process has been patented (U.S. Patent 6,285,999). However, the patent
is assigned to Stanford University and not to Google. Google has exclusive
license rights on the patent from Stanford University. The university
received 1.8 million shares of Google in exchange for use of the patent;
the shares were sold in 2005 for $336 million.


As you can see, PageRank is very closely tied to backlink structure. To say that
PageRank is not important would be foolish as it is important. However, PageRank is
only one of more that two hundred metrics that only one search engine uses as a
factor of ranking and relevancy.

Notice what Google engineer Matt Cutts has to say about this subject.

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TheBitBot Organic SEO and SEM Blog | How Much Should I Focus On PageRank?
Copyright Mark

As you can see from this video, Matt highlights the fact that PageRank does indeed
have value, but it is by no means the end-all be-all of ranking factors. Other factors
are involved and have to be considered such as:

  * Pagerank
   * Backlinks (high PR-backlinks is the best!)
   * Backlinks with your anchortext
   * Title Tags
   * Keyword in URL
   * Keyword in domain (then you have the keyword in your URL already)
   * Keywords in header tags (all classes)
   * Mention the keyword a couple of times in your text on the site.

All of these items must be concentrated on. Ultimately, it is a search engines job to
bring you relevant results, not pages with high PageRank. Check out this video for
an example.

If a search engine only returned web pages with high page rank, but the results
were not relevant to your search, odds are you would quickly abandon that search

In the end, if PageRank is part of the relevancy algorithm, then it does have value.
But how much should one concentrate on boosting their PageRank? Does a high
PageRank lead to a high search engine ranking?

Let's think about this logically. If Google algorithm engineers tell us that search
engine results are a function of a pages relevancy with respect to a particular
search term of which PageRank is only one of over two hundred factors and
PageRank denotes a level of reputation and is a function of a linking structure
pointing to a page, doesn't it make sense to focus on the origin of both PageRank
and ultimately relevancy? In other words, shouldn't our attention and efforts be
focused towards building a relevant backlinking structure? The answer is clear.

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