Squidoo Marketing - Social Networking on Squidoo A Web 2.0 Marketing Guide On Using Social Network Squidoo To Help Brand Your Business. In Social Networking on Squidoo, I teach you everything you need to know about using Squidoo to position yourself as the “go-to” authority for your niche, including: How Squidoo Can Help Brand Your Business on the ‘Net! Why You Never Have to Worry Some Wise Guy Named “Tom” Will Ban You From the Site and Cancel Your Profit Stream Without Notice! Step-by-Step Instructions on Setting Up An Unlimited Number of Search Engine Optimized Pages Within Squidoo – for FREE! A Clear-Cut Strategy for Socializing on Squidoo With ZERO Risk of Spam Accusations! The Down and Dirty Truth About How to Grab Ahold of a Top 100 LensRank on Squidoo So That You Also Start Getting High Rankings in Search Engines Like Google! How to Add Your Blog to a Squidoo Lens That Automatically Updates Regularly So That You Build a Loyal Following! Plus, a Resource Guide to Six Hungry Socialization Experts Who Can Take Your Initiative and Turn It Into a Web 2.0 Goldmine! This is absolutely the most informative and useful step-by-step report I've come across in a while. This thing is packed with step-by-step how-to instructions and tips that showed me in about an hour's read EXACTLY what I needed to do to set up and tap into this site - without doing anything spammy or questionable. In fact - as you point out - they ENCOURAGE these techniques you reveal! Needless to say, I took this information and went and already built my very first lens using your guidance. Because of your report, I was quickly able to see the potential in this - for traffic, for SEO, for more cash. I wasn't going to wait around to take action. You’ll learn everything from: The Basics of Setting Up Your Account from Scratch – Under Your Real Name or a Pen Name (For Those With Multiple Niches) Finding Your Focus and Mapping Out Your Intentions Before You Start Lens-Building Optimizing
Social Networking on Squidoo™ A Soup to Nuts Approach to Socializing on Squidoo – from Setting Up a Free Account to Maximizing the Amount of Laser-Targeted Traffic Your Modules Will Bring! By: Tiffany Dow This Sneak Peek is proudly brought to you by: eBooks and More Click here to visit our website! To Instantly Access the full version of Social Networking on Squidoo, click the link below: Yes! I Want Instant Access! © Tiffany Dow & Write Consultants, Inc. 2006 All Rights Reserved A Quick Note from Tiffany… Dear Reader, When I first whipped out a short 14-page report on Squidoo, I had no idea it would turn into the monster it’s grown to be. This is one beast that couldn’t be tamed and shows no signs of burning out anytime soon. I receive tips behind the scenes when the Squidoo staff is working on some great updates to the system, but then I always churn out a new edition and you get a copy FREE if you own the full version. No other site on the web that I know of has such friendly, devoted staff working for their members. When you’re using Squidoo, I hope you really get a feel for the community side of it all. I can’t monitor every reader’s use of the system – it’s not my role. But like MySpace, if too many people go into the system and spam it with useless content, it’ll spoil the rewards for the rest of us. Keep this most important criterion at the forefront of your LensMaster efforts: Provide value in each and every lens you create. Have fun with it – Squidoo is very addictive, very easy, and very powerful in your marketing campaign. If used correctly, you’ll be amazed at what you get out of it. Don’t try to hoard the success of the site for yourself. Spread the word – because the more this community grows, the more we all benefit from it. Chapter 1 is going to give you a great overview about Squidoo. Don’t worry if something I mention sounds foreign to you – everything is mapped out in detail in subsequent chapters if you own the full version, but I wanted to let you know what this site has to offer so you can see why myself and many top level marketers are so excited about this particular marketing tool. By the way, I am very accessible to my customers. If you have a lens you want to share with me or a question I didn’t answer in the eBook, shoot me an email because it will help others in a future update. Don’t be intimidated to ask a question – even if you think it sounds “stupid.” I also love to see what my lessons have helped create – so even if you’re just proud of your efforts – contact me with a link to your lens! I’ll pop in and leave a rating and comment for you. Enjoy your journey! Table of Contents Chapter 1: Speaking the Language of Squidoo™ - How Squidooing Can Help You Build Brand Awareness on the ‘Net Chapter 2: Lenscrafting on Squidoo™ – How to Get Your Free Account and Begin Lenscrafting Chapter 3: Lock and Load Your Lens with High- Impact Marketing Modules – Then Get Ready to Aim It at Your Target Audience Chapter 4: Nailing Down Your Niche Within Squidoo - Staking Claim to an Entire Empire Based on Keywords and Phrases You’ll Use to Tag and Release Your Lens Chapter 5: How to Get a Top 100 LensRank™ on Squidoo Plus a Bump Up in the Search Engine Results Pages on Google Chapter 6: Affiliate Marketing on Squidoo – Cashing in on the Current of Consumers Flowing Through the Community Chapter 7: Say Goodbye to Scheduling Sickness – A Simple 1-Month Plan for Managing Your Socialization on Squidoo If You’re Low on Time But Hungry for Web 2.0 Profits Chapter 8: Last Words About Squidoo Chapter 1: Speaking the Language of Squidoo™ - How Squidooing Can Help You Build Brand Awareness on the ‘Net Whenever I mention Squidoo™, people look at me like I have three eyes. Of course Google’s become a household name, but even though Squidoo’s grown leaps and bounds this year, it’s technically still in its infancy, so not everyone is familiar with them. As fellow ‘net marketers, you can probably remember the initial excitement everyone had when the marketing community discovered profit potential on MySpace® - that is, until they started cracking down on promotions and forced everyone to use cloak and dagger techniques. You’re a bona fide entrepreneur – who has time to play hide and seek with customers? Social networks and blogs that enable marketers to showcase without secrecy are few and far between. Nothing’s more frustrating than going to the trouble to set up a profile, contribute in a community, and build a following – only to have it yanked out from under you without warning. Enter Seth Godin – a mastermind marketer who created the Utopia of all web 2.0 sites… Squidoo. He created an environment where marketers are welcome (you read that right) and where consumers love to come to get information from “in-house experts” about a myriad of topics. Squidoo is kind of like a blog, a little like a wikipedia, and sort of like a social site – but it stands apart from every other domain out there in what it enables you to create and the power it gives you as an online enterprise. Its features and capability to create an empire are, to me, what sets it apart from the rest of the fray. Marketers are seeing amazing results using Squidoo to get top ranking on the Google SERPs (Search Engine Results Pages). Squidoo doesn’t use no-follow tags, so Googlebots are free to index each page and help you get a boost in PageRank (PR). Your PageRank is what Google bestows on your web page to show how relevant and how much of an authority figure it deems it to be. Google itself is a 10. You start out as a 0. Anything 4 and above is good, I’ve been told. Note: Before you email me demanding to know why you’re not on page 1 of Google, it’s not a guarantee. They don’t promote it like a SERP booster, but the fact is, many lenses (pages on Squidoo) top Google SERPs above all other results. Right now my best lens, Information Entrepreneur, has a PR 4 - which isn’t bad for a static site I don’t do much with. Anyone who goes to my lens and signs my guestbook with a link of their own gets an automatic PR4 page pointing back to their own domain – you’re piggy-backing another LensMaster’s success. That’s probably why I have one of the biggest guestbooks on Squidoo to date. When you sign up for your free account at Squidoo™, you’ll instantly be given the title of lensmaster. You haven’t mastered it yet, but I’m about to walk you through it from a marketer’s perspective. Before I show you how to use the site for the benefit of building your business, let me teach you the lingo so you know what I’m talking about. I already introduced Squidoo™ (a social networking site) and lensmaster (someone who has an account at Squidoo™). What It Means to Lenscraft A lens is like your online blog, only it’s more than that. A lens is your space on Squidoo™, and you can build 1 – 1,000+. You can create lenses for making money, lenses for sharing information, or lenses to store your own information – links, products, etc. I’ll walk you through the set-up in chapter 2. Right now, as a lensmaster who has been a member since early on in 2006, I have 50+ lenses on one account, but this number can fluctuate as I add and delete lenses on a whim. Five of them are connected in a course called The Art of Becoming an Information Entrepreneur. The first lens of that course, which pops in and out of a top 100-1000 Squidoo™ spot, has been at #3 at its highest ranking, and pulls in traffic from various places on the web. See the traffic stats summary below: People then read the first lens and follow along to part 2, part 3, and so on. Or, they follow one of my links to my products or affiliate items. Each lens has different features on it. You can make them unique or have them follow a particular layout that streamlines your information – just as every page within your own domain looks alike when you use a template. Squidoo just updated the look of their site. Here’s a picture of how my top lens used to look: And here’s what it looks like now (NOTE: Squidoo JUST rolled out yet another layout for Maxed verses Min lenses, so stay tuned for another update coming soon!) Only a slight change, but from time to time they’ll give it a facelift and you’ll log in and it’ll look a bit different. Notice how I can include an image on the left for my profile and another in my introduction. These are two quick branding positions you have to make an instant impression. Go to my lens and notice how it includes the title of my lens, its category ranking in the upper left-hand corner (in SEO & Affiliate Marketing), the AdSense ads at the top and then my intro starts the lenscrafting that scrolls all the way down to the end of the lens. On the upper left side of the page you see my Bio Box, which tells you something about who made the lens. You can hyperlink this area with a link to your off-Squidoo domain or enter your email address if you prefer. There’s one thing I’ve suggested to Squidoo – since they’re good about considering feedback from the community. They used to list the lensmaster’s other lenses right on the right-hand column. Now, there’s just a link that says, “Explore more lenses by _________.” I personally probably won’t click on anyone’s “more lenses” link – but if I automatically saw a link list and one of the titles intrigued me, I’d follow the link and go to the lensmaster’s other creations. To address this issue, Squidoo compromised. They added a “featured lens” module where you can showcase up to five of your other lenses. If you have more than five, just add another featured lens module and put the rest in there. If you use Squidoo™ for both business and personal means, you may want to open two or more accounts using different email addresses (it’s allowed – imagine that!). For instance, I initially created mine all together under one account, where my ‘net marketing business lenses, ghostwriting lenses, wedding site lenses, and personal soap box lenses were all grouped together. I didn’t mind mixing professional and personal lenses. But now I have multiple niches and multiple accounts – and some pen names I use to promote my expertise as someone else! My main account still has some mixtures of topics. Right now, my Internet Marketing visitors can see that I also have a lens called “Bee Colony Collapse Disorder Could Send Us Into a Food Shortage!” You may not want your traffic seeing your personal opinion lenses. Or, you can separate your lenses according to your niches. If you target the dog care crowd and the scrapbook builders, then have two Squidoo™ accounts for each target audience so they don’t think your expertise is stretched thin. You should also know that Squidoo™ allows Adult lenses (both R and X rated), so if that’s your niche, you can create lenses for the Adult audience. On Squidoo™, lenses are categorized by topics. The topic categories are (hyperlinked for your easy exploration): Animals & Nature dog, animals, dogs, pets Arts & Literature art, arts, music, books Cars & Trucks cars, car, autos, auto Business marketing, business, money, internet marketing Computers, Gadgets & Tech internet, software, computers, technology DIY & Hobbies home, gardening, crafts, real estate How-To & Education education, science, reference, money Entertainment entertainment, music, movies, books Food & Cooking food, cooking, recipes, wine Health & Medicine health, weight loss, diet, Fitness Parenting & Kids kids, children, parenting, baby Movies & TV movies, movie, tv, television Music music, rock, download, guitar News & Politics politics, world, news, democrat People society, dating, love, people Nonprofits & Volunteering charity, dog, nonprofit, animals SEO & Affiliate Marketing affiliate marketing, internet marketing, marketing, seo Shopping shopping, gifts, cafepress, fashion Sports & Recreation baseball pitching, put in the lens title, baseball hitting, football Travel travel, regional, northamerica, vacation Video Games games, video games, world of warcraft, wow XXX: Adult Content adult, imagegalleries, free, regional You want to choose the right category for your lens. Squidoo users are very picky when it comes to encountering what they deem “spam” and you don’t want your account locked down and possibly deleted. This doesn’t mean you can’t sell on Squidoo – but sell in the right category! Making Your Lens With Modules A module is a feature or tool on a Squidoo lens. There are always new modules being developed. For instance, a Text/Write module is a square in your lens where you can write about something – simple as that. Plus, as you saw in the intro on my lens, you can upload a picture to your Write module. Here’s what a Write module looks like (without an image): You get to add your main title, sub-title, and then start writing whatever you want to – with hyperlinks in the content if you want to drive traffic to a specific domain of yours. I’m going to get in-depth with each module in chapter 3, but I’ll just touch on it here to explain what a module is. They’re the building blocks that make up your lens as a whole. They have RSS feed modules, guestbook modules (hyperlinked so that when you sign someone else’s lens, you automatically get a link back to your profile page), link list modules, online store modules, poll modules, YouTube, etc., etc., etc. All of these can be used to boost your business. Not only am I going to break down every available module for you later on, but I’ll also give you a specific formula for what I feel are the must-have modules for every lens you create for marketing purposes. Monitoring Your Dashboard for Effectiveness I’m happy to report that Squidoo™ just implemented a way for you track exactly where your traffic is coming from! Instead of just knowing the total number of visitors you had, you can now see where it came from. Look at the traffic dashboard below for one of my soapbox lenses about missing children: I can see exactly what keywords and phrases people are using to find my lens, ranked #1 on Google for where is Madeleine. Also on my Traffic dashboard, I can see what outside sources are linking to my lens: I can see which links in various modules that they’re clicking out on, too – which is especially useful on lenses where I’m working to make money, like my top toddler toys lens: I can see that the text link to the top toddler toys of 2007 is getting the most clickouts. I discover when checking my Amazon stats that I have sold many items through this lens from people initially choosing a toy to buy through my lens, but adding on all sorts of other products they find on Amazon, too. I ran a report on my Amazon Associates account so that you could see what that lens has earned since I created it on October 15th-December 3rd. As you can see, I’ve funneled over $2,378 worth of sales through to Amazon and received $151.70 in referral fees. Do this with many lenses and you can earn quite a bit of money! The more you sell, the higher your Amazon commission goes – and I’m currently in the 6.16% bracket. When I go to my Squidoo dashboard, and analyze each lens, I can see exactly which links were clicked on and track their conversion rate on my lens, replacing them with better performing links if necessary. My main lens stats give me a good snapshot of the performance of my lens over its life: Here I can see what my current LensRank is (1,129), its rank within its category (32), its highest rank (3), how long it was on the Top 100 overall LensRank list (154), how many clickouts I’ve had on it (1,591 – this is where I’m funneling my traffic to links where I sell or promote affiliate items), how many times people have emailed it (7), ad how many times it’s been marked as a favorite by someone else (104). I suggest that you conduct some keyword research and base all of your content and titles (even your sub-titles) around your prime keywords and phrases so that you get even higher ranking. When you go back in to add tags to your lens after it’s created, just go to your Dashboard and click on Edit Lens. On the right side, you can click on Edit Tags and then Add More Tags. (Don’t forget to Save and Publish after you do this). Your tags can be single words, two or more separate words, or words running together: likethis. Unlike Google AdWords, you don’t need to put your separated words in quotation marks. Squidoo™ will also show you related tags others are using, so you can just click on those to add them to your lens. More about tags in Chapter 4…If you’re reading the Sneak Peek version, you’ll need to Click Here for the Full Step-By-Step Tutorial! How Squidoo™ Can Boost Your Online Profits For me, my primary business was service-oriented before I switched to Internet Marketing full-time. I was a ghostwriter, so I needed exposure so that people would hire me to write their products. Since my client list is impressive, I occasionally shamelessly name-dropped, and they referred their friends and associates to me. But Squidoo™ offered me a way to brand my own business. Plus, as a writer, I was showcasing my talents right in my lens. When you read my lens, if you want to launch an Internet Marketing eBook, right away I’ve shown you I know the subject matter and you can see my writing skills – conversational, easy to digest, and informative. I’m branding myself. But I’m also working Squidoo™ in another way that’s profitable for me. I usually have a review blurb for a product that I’m an affiliate for – like DL Guard. I also have a lens called Building an eBook Empire where I promote my latest eBook. It adds up – and the more lenses I have and the more marketing I do, the more my commission and sales increase. I always have to remind people that as an online marketer, Squidoo isn’t there for the purpose of earning money within the modules – it’s a fantastic traffic tool to drive visitors to your other promotions, although you may pick up some change using a money module like eBay or Amazon, which you share in a co-op arrangement with Squidoo. I also started promoting my PLR Mini Mart, where customers can buy batches of PLR articles in packs of 5 for $5. In fact, those who don’t feel confident writing their own lens material can request a batch of articles on their niche and then tweak them to put up on their lens for traffic. I was promoting my eBook before it was even finished, and I was constantly getting requests from people wondering when it would be complete. Now I’m about to launch a new eBook on another web 2.0 idea, and part of my pre-launch buzz will be to create a lens and start getting it ranked high on Squidoo and in the SERPs. There are dozens of ways to promote your business. You can link to your websites, affiliate products, blog, and even make commission on AdSense clicks and eBay or Amazon sales. My profits are being created by driving traffic to various sites, but some people are making money straight through Squidoo™. When you make a shopping lens, visitors can browse items on your lens from sites like eBay, Amazon, and many others and when they click through to buy that item, you get a percentage of the commission. Of course, you’re sharing it with Squidoo™ – just as you share the click-through revenue your site earns through AdSense with Google. My actual lens revenue is a measly $15.82, but that’s because I don’t sell a lot on my lenses. I make more promoting from them and using them for traffic purposes – or, as you saw on my top toddler toys lens, from driving traffic through to promotions using my own affiliate links. However, I know my ClickBank income is steadily growing and the writing gigs I’ve gotten from my Squidoo™ lens have generated tens of thousands of dollars for me already – plus there’s the added bonus of developing long-term client relationships. Here are the topics of the top 10 most profitable lenses on Squidoo™ back in October (I want to keep this list because it shows you the vast diversity in the profitability of niches): 1.) V for Vendetta Masks and Costumes 2.) BuildBiggerDownlines.com 3.) Small Is the New Big – Business Book 4.) Dog Sweaters 5.) Roleplay Gaming Characters 6.) PEZ dispensers 7.) Higher Education Faculty Development 8.) ITIL (Information Technology Infrastructure Library) 9.) Laptop Bags 10.) Handbags Here’s the current most profitable lens list: Handbags held the top spot for so long that everyone created a knock-off lens about it. The list changes all of the time – so one day your lens is #3, and the next it’s 100th. Note: Squidoo got rid of the Most Profitable List – probably because of the problem with copycats, but I wanted to keep this information in here so that you could see the data before they did away with it There are other top 100 lists: • Most Emailed • LensRank (their own algorithm similar to how Google uses PageRank) • Topic I personally don’t worry about my rating. It’s a 4.5 right now. It was a 5. One day it was a 3. I think as with all online pages and sites, some people are just rude and rank you low because they’re miserable people. However, if you notice you have 50 people rating you and your rating is a 2, then you may need to clean up your lens and figure out why people aren’t happy with it. I personally don’t like lenses that do nothing but sell – they need to give me some sort of information and value. I think, just as with MySpace® marketing and other social networks, you have to realize the importance of participation and building relationships – even it’s a one way you give and they take scenario. With my Private Label Rights lens, I give away a free Autoresponder Tutorial report. I know that not everyone will buy a product or buy the autoresponder tool through the affiliate link I set up. But it’s a side effect that occurs with having an informative lens. You can’t expect anything – you have to over-deliver and reap the rewards of your efforts. Pimping Your Lens (and Yes, I Hate That Phrase) But yet you know what I mean when I say it, right? Okay, there are a few things you can do to make the most of your lens. Luckily, it doesn’t require glitter or spam like MySpace pimping does. I’m sad to say I have to redo this section. Thanks to spammers who abuse iFrames, automatically redirecting people to porn sites, Squidoo had to disable iFrames completely! It’s all a part of that infamous “Google Slap” you may have heard tale about. Yes, awhile back, Google slapped Squidoo – spanked it quite hard for how it was keeping LensMasters in line. Suddenly, those of us who had worked hard to create genuine authority lenses were punished because of a few bad apples. Squidoo made amends with the Google gods and fixed the problem – banning spammers (not marketers, mind you) and removing the tool they used to tarnish the site’s reputation. Everything’s back to normal now, I’m happy to report. Traffic and earnings are right back where they were – if not better! You used to be able to create podcasts and put an opt in form right on your lens! Now, you have to have a workaround. Instead of putting the audio or opt in form right on your lens, you have to just make it look like you did. See the following image where you can create the buttons and add the image and title in a regular text module: Now they used to push play and listen right on my lens. Now, they push play and get redirected to my own domain to listen to the audio. It’s a hassle and an extra step – but if you want to do it, you can! You have to do the same thing with your opt in form. Create a screen shot of the opt in form and hyperlink the image to your squeeze page where the real opt in form is. On my Information Entrepreneur lens, you see this module: Instead of entering their name, when they click on the name box, it transports them to www.TiffanyDow.com, where the real opt in for is located. Luckily, it opens in a new window, so I don’t lose them completely from my lens – but even I did, they’re opting into my list, so there’s no problem there! To create audio files and place them on your site, invest in Web Audio Plus if you don’t already have it. It’s cheap and will come in really handy when you do a lot of ‘net marketing and socialization online – it’s a one time investment with no monthly fees. Plus, you get master resell rights. This lets you make a flash file with your recording so that when your Squidoo lens visitors click the play button and go to your site, they hear your recording! When you get the software, it walks you through a wizard on how to create your file. I created a video tutorial for you on how to add an image on Squidoo here: http://youtube.com/watch?v=e96y2OSN7cY. Here are some other YouTube tutorials I created about some other helpful tips for your Squidoo efforts: • How to Get Traffic to Your Lens Through Social Bookmarking • How to Add Your EzineArticle Author Feed to Your RSS Module • How to Add Affiliate Links on Squidoo • How to Make Money on Squidoo • How to Use SquidU to Get Traffic to Your Lens Here’s the code to add an image to your Squidoo lens after you upload it to your hosting server. <img src=“http://www.yourdomain.com/picturename.JPG” /> Keith, one of my eBook customers, taught me something technical, too: “If you want to insert a picture and have it link externally (say an affiliate page or your website), insert the below code into a Write module. You can get more creative with alignment as well if you want:” <a href="http://www.thesiteyouwanttolinkto.com"> <img border="0" src="http://www.yourpicturehostingsite.com/folder/imagename.gif" /></a> So instead of just an image, the picture is hyperlinked – like I now do with my opt-in form and audio files! It’s amazing what you can learn from other lensmasters willing to share their techniques with you. Sometimes, someone will ask me a question about how to do something on Squidoo. So I make a video tutorial about it (Gotta love Camtasia!) - just search for my name on YouTube – TiffanyDow is my username. Now let’s build a lens together... Like What You’ve Read So Far? If You Want to Read the Rest and Gain Instant Access to the Step-By-Step Lens Creation and Optimization Information, You’ll Need to Download the Full Version of Social Networking on Squidoo!
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